Hearst Magazines plans to publish two test issues of a new lifestyle magazine with celebrity physician Dr. Mehmet Oz in the first quarter of 2014, the company said today.The company plans to distribute about 350,000 copies of the first issue to newsstands and another 450,000 to certain subscribers of other Hearst titles. A second issue is set to follow. If the company deems the results a success, the magazine could move to a regular frequency in the second half of the year.Dr. Oz, whose regular appearances on The Oprah Winfrey Show led to The Dr. Oz Show, has contributed to several Hearst titles including Woman's Day, Good Housekeeping and Esquire. The new Oz venture will feature content on physical and emotional well-being, food, beauty and "real" women's stories, Hearst said. The company has not yet announced a name for the title.The new magazine is meant to repeat the success of Food Network Magazine, which it introduced in 2008, and HGTV magazine, which debuted in 2011. Both titles are joint ventures based on TV properties, which helped deliver built-in audiences to the print products—and advertisers. Food Network Magazine's ad pages in the issues from January through July increased 10.6% with the period a year prior for a total of 588.7, according to the Media Industry Newsletter. HGTV's ad pages hit 454 through July, a 692.1% jump, aided significantly by five more issues this year than last year, according to MIN.Hearst also publishes O, The Oprah Magazine, a joint... Continue reading at 'Crains New York'
[ Crains New York | 2013-06-25 00:00:00 UTC ]
With long-term trends exerting downward pressure on magazines' ad-page sales and newsstand appeal, two of the industry's biggest publishers said last week that they had formed a joint venture to handle back-office operations such as production, procurement and circulation.The competitors and now... Continue reading at Advertising Age
[ Advertising Age | 2016-02-11 00:00:00 UTC ]
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Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
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The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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HarperCollins has continued the expansion of its Global Publishing Program with the creation of HarperCollins Italia. Harlequin Mondadori, which has operated in Italy for 34 years and was formerly a joint venture with Harlequin Enterprises and Mondadori Libri, will now be fully owned by... Continue reading at The Bookseller
[ The Bookseller | 2015-10-02 00:00:00 UTC ]
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Oyster, an ebook subscription service inspired by Netflix and Spotify, is shuttering—and Google has scooped up its top execs.Oyster, the ebook subscription service and would-be Amazon competitor, is calling it quits. In a blog post published Monday, the Oyster team announced that, in the coming... Continue reading at Fast Company
[ Fast Company | 2015-09-22 00:00:00 UTC ]
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The Daily Mail is announcing today that it has invested $3 million in publishing-tech company Taboola, and there are two big reasons why—native ad dollars and speed. "At the end of the day, we have to move so quickly," said Jon Steinberg, CEO of Daily Mail North America. "We're all competing... Continue reading at AdWeek
[ AdWeek | 2015-06-04 00:00:00 UTC ]
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The Authors Guild of America has launched a Fair Contract Initiative to “address the major inequities in many boilerplate contract terms today” and educate authors on what terms they can negotiate on. The initiative, announced on Friday (28th May) at BEA, aims to “restore balance to the... Continue reading at The Bookseller
[ The Bookseller | 2015-06-02 00:00:00 UTC ]
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At this year's BookExpo America, the Authors Guild is rolling out its Fair Contract Initiative, a series of commentaries it will publish in the coming months that take a "fresh look at the standard book publishing contract." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing... Continue reading at Digiday
[ Digiday | 2015-05-18 00:00:00 UTC ]
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When Facebook on Wednesday unveiled its new Instant Articles feature that allows news organizations to publish directly to the social media platform—and, in the process, set off an avalanche of commentary and speculation about the future of ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-05-15 00:00:00 UTC ]
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The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
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Facebook has been in discussions with nearly a half a dozen media organizations about hosting their content on the social media site, according to The New York Times.Placing content inside Facebook will allow people to access it faster, sources familiar with the plan told the Times. When people... Continue reading at PC World
[ PC World | 2015-03-24 00:00:00 UTC ]
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Joint venture between US site and Axel Springer will also publish 30,000-copy print edition in Brussels, London, Paris and BerlinThe European arm of Politico will go live online on 21 April with more than 40 journalists spread across the continent as the US media outlet aims to fulfil its... Continue reading at The Guardian
[ The Guardian | 2015-03-17 00:00:00 UTC ]
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Lucky magazine, the women's shopping title that was once a blockbuster success for Conde Nast, laid off about 10 staff members this week. One person with knowledge of the matter said nearly 15 employees were let go. A Lucky spokeswoman, however, put the number at "less than 10."The spokeswoman... Continue reading at Advertising Age
[ Advertising Age | 2015-02-06 00:00:00 UTC ]
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Bono, Colm Tóibín, Paul McCartney and Salman Rushdie are among the big names contributing to an anthology about sons and fathers, as part of a joint venture between Hutchinson and The Irish Hospice Foundation. Jason Arthur, publisher of Hutchinson, Heinemann and Windmill, agreed a joint-venture... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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At Hachette Book Group, Tom Maciag, executive v-p and chief financial officer, and Gerry Cummings, senior v-p for distribution, will be retiring in the coming months. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-16 00:00:00 UTC ]
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The joint venture will create a publishing group of 1.5 billion euros in sales, and 13,000 employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-15 00:00:00 UTC ]
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Knock another major publisher off the list of holdouts for ebook subscription services. Oyster announced Tuesday morning that it had reached an agreement with Macmillan to bring 1,000 titles from the publisher and its imprints to Oyster's Netflix-like offering.UPDATE: After this article was... Continue reading at PC World
[ PC World | 2015-01-13 00:00:00 UTC ]
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Penguin Random House division Cornerstone is to take over trade publication of titles crowd-funded by start-up Unbound, after the two companies agreed a joint venture deal. Continue reading at The Bookseller
[ The Bookseller | 2015-01-13 00:00:00 UTC ]
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The bestselling author is reportedly soliciting questions from readers about anything from problems in their own lives to queries about his novels. Murakami will publish his answers on his website over the coming months. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-01-09 00:00:00 UTC ]
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