Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine launch this year. With The Good Life, Hearst hopes to replicate the stratospheric rise of its other mass, celebrity-based titles. Food Network Magazine rose to a circulation of 1.7 million from a launch distribution of 300,000, while HGTV Magazine grew to 1.1 million from 350,000 at launch. With celebrity-based magazines, there's no guarantee the allure will last, though, as Hearst well knows; O, the Oprah Magazine, while still one of its biggest titles with a 2.4 million circulation, has struggled on the newsstand lately. For now, Hearst is banking on the star power of the telegenic heart surgeon to establish the magazine, though. Oz will appear on the cover of the first several issues of the magazine and throughout. He'll write front-of-book letters to the reader, a page introducing the issue’s contributors, a food column and a back page essay. “I’ll do what needs to be done to help the magazine appeal to people," Oz told Adweek. "If I need to be on every cover, I will be.” He also weighed in on the color of the pilot's cover, a deliberately gender-neutral blue. “I always felt strongly that we treat women too delicately, and putting a little testosterone in the message makes them... Continue reading at 'AdWeek'
[ AdWeek | 2014-01-27 00:00:00 UTC ]
Wales is set to launch its first bilingual literature festival this year. The Dinefwr... Continue reading at The Bookseller
[ The Bookseller | 2012-01-04 00:00:00 UTC ]
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Google Books and the French online publication ActuaLitté have launched a digital library... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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China's biggest online book retailer Dangdang has launched its ebook platform in China, with... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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Pan Macmillan has launched its first ebook bundles, collections of two or three titles in a... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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The Bookseller is launching its annual survey of how independent bookshops have fared with... Continue reading at The Bookseller
[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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Pan Macmillan launches its digital imprint Bello today (16th December) with the release of its... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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The number of magazines launched in 2011 jumped 23.8 percent, from 193 to 239, compared to 2010, according to magazine database Mediafinder.com. Meanwhile, the number of closures fell 13.6 percent, from 176 in 2010 to 152 this year. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-15 00:00:00 UTC ]
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Mainstream has bought a book aimed at guiding modern single girls on their search for love, to be... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most... Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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The Crime Writers Association (CWA) is to launch a new initiative, the Crime Readers... Continue reading at The Bookseller
[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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Constable & Robinson is to launch Canvas, a new commercial fiction list headed by... Continue reading at The Bookseller
[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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The number of children who do not own a book is increasing, the National Literacy Trust has said... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Bloomsbury is to offer online services to help unpublished authors learn about the publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Former Waterstone's m.d. Tim Coates is to launch Bilbary (www.bilbary.com), an international... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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Cambridge University Press' Cambridge Journals division has set up an article rental scheme... Continue reading at The Bookseller
[ The Bookseller | 2011-12-02 00:00:00 UTC ]
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HarperCollins Children's Books has produced a new app for classic picturebook Paddington,... Continue reading at The Bookseller
[ The Bookseller | 2011-12-01 00:00:00 UTC ]
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Amazon has launched the Kindle Store in Spain and Italy, as well as its first Spanish-language... Continue reading at The Bookseller
[ The Bookseller | 2011-12-01 00:00:00 UTC ]
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Irish chain bookseller Eason looks likely to escape sizeable store closures following the... Continue reading at The Bookseller
[ The Bookseller | 2011-12-01 00:00:00 UTC ]
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Booksellers are relying on a handful of established names to boost sales this Christmas, with... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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