Hearst Sets Launch for First Issue of Dr. Oz, The Good Life

Hearst Magazines will roll out its newest title, Dr. Oz, The Good Life, Feb. 4. With 800,000 copies being distributed, including 375,000 copies on newsstands for $3.99 and another 425,000 going to subscribers of other Hearst titles, The Good Life could well be the biggest consumer magazine launch this year. With The Good Life, Hearst hopes to replicate the stratospheric rise of its other mass, celebrity-based titles. Food Network Magazine rose to a circulation of 1.7 million from a launch distribution of 300,000, while HGTV Magazine grew to 1.1 million from 350,000 at launch. With celebrity-based magazines, there's no guarantee the allure will last, though, as Hearst well knows; O, the Oprah Magazine, while still one of its biggest titles with a 2.4 million circulation, has struggled on the newsstand lately.   For now, Hearst is banking on the star power of the telegenic heart surgeon to establish the magazine, though. Oz will appear on the cover of the first several issues of the magazine and throughout. He'll write front-of-book letters to the reader, a page introducing the issue’s contributors, a food column and a back page essay. “I’ll do what needs to be done to help the magazine appeal to people," Oz told Adweek. "If I need to be on every cover, I will be.” He also weighed in on the color of the pilot's cover, a deliberately gender-neutral blue. “I always felt strongly that we treat women too delicately, and putting a little testosterone in the message makes them... Continue reading at 'AdWeek'

[ AdWeek | 2014-01-27 00:00:00 UTC ]

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Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
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Royal Reads: Honoring the Life of Queen Elizabeth II

To mark the passing of Queen Elizabeth II and the coronation of King Charles III, we highlight some vital books that explore the queen’s legacy and look to the future. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-14 05:00:00 UTC ]
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Why media investors are saying publishing company VC funding slowdown is a good thing

The venture capital market is slowing -- and while that might be a good thing for some investors, it'll likely be more difficult for media companies to raise capital. Continue reading at Digiday

[ Digiday | 2022-11-10 05:01:00 UTC ]
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Entangled Publishing Launches Red Tower Books, a New Adult Imprint

According to the publisher, the imprint will “champion feminist and empowered perspectives” in romantic fantasy and science fiction books. It plans to publish seven new books next year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
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Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds

Hearst wants to find a way to shorten the time between discovering a product, learning more about it and ultimately buying it. Continue reading at Digiday

[ Digiday | 2022-10-31 04:01:00 UTC ]
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Tyndale Launches Apologetics Imprint, Elevate

Tyndale Elevate is a new imprint focusing on Christian worldview topics and apologetics—arguments and justifications for Christian beliefs—that expects to publish six titles a year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-27 04:00:00 UTC ]
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Your Reading Life Needs More Manga In It

If you've avoided picking up manga out of genre/format snobbery, you're missing out. Manga has reminded me of just how fun reading can be. Continue reading at Book Riot

[ Book Riot | 2022-10-25 10:37:00 UTC ]
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Cover reveal: See the cover for Luis Alberto Urrea’s Good Night, Irene.

Literary Hub is pleased to reveal the cover for Luis Alberto Urrea’s Good Night, Irene, the latest novel from the bestselling novelist and Pulitzer Prize and NBCC finalist, which will be published by Little, Brown, this spring. Here’s how the publisher describes the novel: In 1943, Irene... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-21 13:30:51 UTC ]
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Movie Alert: 'The School for Good and Evil'

Something evil this way comes to Netflix this month: 'The School for Good and Evil,' based on the 2013 novel of the same name by Soman Chainani, which launched a bestselling book series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-20 04:00:00 UTC ]
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Independent Bookstore in New York Launches Publishing Division

The Hudson Valley-based Golden Notebook Bookstore will launch its publishing press next year with author Abigail Thomas's memoir 'Still Life at 80: The Next Interesting Thing.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-18 04:00:00 UTC ]
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The News Movement and Its Unorthodox Vision Launch in the US

Social news publisher The News Movement launched in the U.S. Wednesday, following a 10-month period where the startup honed its editorial strategy and accrued more than 80,000 followers across the major social media platforms. The publisher has attracted early attention thanks to both the... Continue reading at AdWeek

[ AdWeek | 2022-10-12 11:30:00 UTC ]
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Eurovision 2023: 1969 joint-winner Lulu says 'you have to be a good loser'

The former Eurovision winner had backed Glasgow, which lost to Liverpool in its bid to host the 2023 song contest. Continue reading at BBC News

[ BBC News | 2022-10-08 07:32:25 UTC ]
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‘Good Asian,’ ‘Squire,’ Win Harveys; Gaiman Inducted in Harvey Hall of Fame

'The Good Asian' by Pornsak Pichetshote and Alexandrew Tefenkgi and 'Squire' by Nadia Shammas and Sara Alfageeh won Harvey Awards; and Sandman creator Neil Gaiman was inducted into the Harvey Awards Hall of Fame, during an awards ceremony held at Friday night during New York Comic Con. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-08 04:00:00 UTC ]
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God's Loving Guidance: Spotlight on Dr. Sheila Hayford

The author’s latest, Chapter by Chapter: The Voice of God Study Bible, provides an intimate approach to understanding the word of God. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Jada Pinkett Smith writing memoir about life, 'complicated marriage to Will Smith'

Jada Pinkett Smith's memoir will take readers on 'a rollercoaster ride from the depths of suicidal depression to the heights of personal rediscovery.' Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-10-06 19:59:48 UTC ]
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The Pulse of American Life: On Emily Post’s Evolving Legacy

Emily Post became America’s primary source for etiquette advice in the twentieth century through both her bestselling book Etiquette and radio shows on the topic. She was a prominent woman in New York society from the early 1900s until her death in 1960. Born in Baltimore, the daughter of famed... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-05 08:51:10 UTC ]
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New audiobook platforms are launched to rival Amazon’s Audible

Spiracle will feature titles from independent presses, while last month, Spotify also began offering audiobooks to US customersA new audiobook platform which aims to create a “lovely, welcoming, independent bookstore kind of vibe” has launched, as audio giant Spotify also enters the fast-growing... Continue reading at The Guardian

[ The Guardian | 2022-10-03 18:09:30 UTC ]
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Lauren Groff’s next novel is set in the 17th-century American wilderness.

That’s the same perilous American wilderness that almost killed Leonardo DiCaprio, except 200 years younger, sprier and, one would assume, significantly more bear-ful. Now, I don’t know how many bears feature in three-time National Book Award finalist, Guggenheim fellow, and winner of the Story... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-30 16:33:32 UTC ]
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Publishing Veteran Gretchen Young Launching Regalo Press at Post Hill Press

Young, a former v-p and executive editor at Grand Central, says the new standalone imprint will integrate philanthropy into the book publishing business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-28 04:00:00 UTC ]
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Sephora, SheaMoisture, Stitch Fix, Ritz-Carlton back Hearst Magazines’ ‘Celebrate Black’ event

The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age

[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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