Hearst’s Troy Young: The modern publisher needs a platform

In this week's Digiday Podcast, Troy Young, president of digital media at Hearst Magazines, joined us to discuss how traditional media companies change -- and what will determine the winners in the fast-changing digital media market. "The whole publishing mechanism for digital is very different from a magazine,” he said. "A brand connected to a media strategy that meets a need or has a clear point of view is a fundamental starting point." The post Hearst’s Troy Young: The modern publisher needs a platform appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-24 00:00:00 UTC ]
News tagged with: #platform appeared #hearst magazines #post hearst #troy young #modern publisher #media strategy

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[ Publishing Perspectives | 2013-04-19 00:00:00 UTC ]
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[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-04-16 00:00:00 UTC ]
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[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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[ Engadget | 2013-04-13 00:00:00 UTC ]
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[ Editor & Publisher | 2013-04-11 00:00:00 UTC ]
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[ The Christian Science Monitor | 2013-04-10 00:00:00 UTC ]
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[ Fast Company | 2013-04-10 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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[ Los Angeles Times | 2013-04-10 00:00:00 UTC ]
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