Hearst's Troy Young Spills: This Is How You Make Money In Digital Media

The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business models, content strategy experimentation, and conflict between time-tested practices and new expectations from consumers. Titans like the Hearst Corporation, founded in 1887, have the advantage of reach and brand power, but face the industry-wide challenge of how to profit from something other than paper.Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-12-04 00:00:00 UTC ]

Other news stories related to: "Hearst's Troy Young Spills: This Is How You Make Money In Digital Media"


Revenge Of The Replicas - 70 UK Papers Hit iOS In One Go

Historically slow to innovate their products and their editorial for the digital age, a trio of UK regional news publishers is this week taking its titles to iOS tablets and mobiles in their original form. Archant of the east of England is debutin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-08 00:00:00 UTC ]
More news stories like this


Exclusive Reseller Agreement Between Newspaper Data Exchange and The Audit Bureau of Circulations

CHESTERFIELD, MO, February 22, 2012 – Newspaper Data Exchange (NDX), innovators in media data aggregation in the publishing industry, will now have an exclusive license to enroll new affiliate members for the Audit Bureau of Circulations (A ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-27 00:00:00 UTC ]
More news stories like this


Copyright at a Crossroads: William Patry

If there was any question that copyright law in the digital age is reaching a critical point, a coalition of Web sites on January 18 offered a stark reminder. In the largest online protest in Internet history, some 7,000 popular sites went dark or otherwise altered their sites, successfully... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-27 00:00:00 UTC ]
More news stories like this


The democratization of higher ed. continues: $49 e-textbook launches

In early summer 2011, Nature Publishing Group's Educational branch debuted its "born digital" textbook Principles of Biology, which would cost the student only $49 and contribute to the movement to democratize higher education with technology. Nature's approach was so different that it basically... Continue reading at Betanews

[ Betanews | 2012-02-17 00:00:00 UTC ]
More news stories like this


Amazon's Kindle Ice Queen Is Back, Now With a Couple of Kids

After seeing Samsung's spirited swing at Apple users, Amazon's continuing anti-Apple pandering just feels weak. The new ad for the Kindle Fire pits a dorky, single iPad user against a Kindle-reading mom in a bikini—the same ice queen from the 2010 spot, though now she's warmed up a bit and seems... Continue reading at AdWeek

[ AdWeek | 2012-02-10 00:00:00 UTC ]
More news stories like this


Barnes & Noble, Taking On Amazon in the Fight of Its Life

As Barnes & Noble fights for its future, the publishing industry is holding its breath. Continue reading at The New York Times

[ The New York Times | 2012-01-29 00:00:00 UTC ]
More news stories like this


Using Libraries In the Age of eBooks

Matt Hamblen's recent article on ebook borrowing illustrates the difficulties libraries are facing in the digital age. It's too bad, because libraries are an important resource. Continue reading at PC World

[ PC World | 2012-01-21 00:00:00 UTC ]
More news stories like this


Magazines and Newspapers Need to Build Better Apps

While it is still early in the migration process, Apple's iPad and other tablets appear to be a very good thing for the publishing industry, allowing publishers to monetize their content while avoiding the printing and distribution costs associat ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-13 00:00:00 UTC ]
More news stories like this


The Amazon Workaround

Fear that Amazon will come to dominate the bookselling market is nothing new in the publishing industry. But last week, as booksellers continued to decry the company’s price check app (which could be used to access prices on booksellers’ sideline items, like toys and DVDs) and as information... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-12-16 00:00:00 UTC ]
More news stories like this


ABC Offers Insight Into Publishing Relationships With Apple

The Audit Bureau of Circulations [ABC] released survey results Monday that reveals attitudes of the publishing industry when in it comes to working with Apple Inc. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
More news stories like this


FBF: UK worst country for protecting chains

Written By: Graeme Neill Publication Date: Thu, 13/10/2011 - 09:02 The UK is the worst country for protecting its high street chains, which are essential for the long-term health of the book trade, the chief executive of Hachette Livre has claimed. Arnaud Nourry was speaking yesterday (12th... Continue reading at The Bookseller

[ The Bookseller | 2011-10-13 00:00:00 UTC ]
More news stories like this


13 Under 30

While it’s natural to worry about how the publishing industry is going to attract the next generation of leaders, the fact is the industry is already seeing a demographic shift, with younger people taking on more leadership roles. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-10 00:00:00 UTC ]
More news stories like this


The History of Books Chronicled in ‘Books’

Although book historian Martyn Lyons has already published a half-dozen titles about books and reading, he still uncovered surprises about the subject while researching his forthcoming Books: A Living History, an illustrated overview of books in every form as well as the growth of the publishing... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
More news stories like this


Paper Cuts

The printed book is facing its share of challenges in the digital age. But one of the big­gest problems facing the future of the book has gone relatively unnoticed by book lovers—the quality of paper being used in many first edition hardcovers is declining, saddling consumers with inferior... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-02 00:00:00 UTC ]
More news stories like this


Digital rates could dissuade authors from writing - Swift

Written By: Charlotte Williams Publication Date: Thu, 18/08/2011 - 12:10 Man Booker-winning author Graham Swift has said there is a danger aspiring writers may be put off from writing if the rates they are paid decrease in the digital age. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
More news stories like this


Samson to speak at Printers' Charity lunch

Written By: Graeme Neill Publication Date: Tue, 09/08/2011 - 08:47 Weidenfeld & Nicolson publisher Alan Samson will be guest speaker at the Print Charity's annual luncheon this autumn. The lunch takes place in Stationers' Hall, London on 3rd November. Samson's speech will be entitled "The... Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
More news stories like this


Indigo fires Canadian publishers' anger over changing terms

Written By: M J Deschamps in Ottawa Publication Date: Fri, 22/07/2011 - 15:02 Canadian publishers have attacked the decision by Indigo Books & Music, the country's biggest bookshop chain, to stock fewer books and evaluate returns on a shorter time frame. They claim it is putting extra... Continue reading at The Bookseller

[ The Bookseller | 2011-07-22 00:00:00 UTC ]
More news stories like this


How to Choose and Apply Social Media Tools

Since social media was identified as a relevant tool to the publishing industry, magazine publishers have devoted many resources and an abundance of energy to finding and implementing the best strategies to solidify a presence in the sphere. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
More news stories like this


AUDIO: The 'worrying' battle for books

Arts editor Will Gompertz's second report into the impact of technology on the publishing industry Continue reading at BBC News

[ BBC News | 2011-06-29 00:00:00 UTC ]
More news stories like this


Publishers "celebrating" after Waterstone's takeover

Written By: Bookseller Staff Publication Date: Mon, 23/05/2011 - 09:40 The takeover of Waterstone's by Alexander Mamut is cause for celebration among the publishing industry, Faber c.e.o. Stephen Page has said. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-23 00:00:00 UTC ]
More news stories like this