Hearst's Troy Young Spills: This Is How You Make Money In Digital Media

The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business models, content strategy experimentation, and conflict between time-tested practices and new expectations from consumers. Titans like the Hearst Corporation, founded in 1887, have the advantage of reach and brand power, but face the industry-wide challenge of how to profit from something other than paper.Read Full Story     Continue reading at 'Fast Company'

[ Fast Company | 2013-12-04 00:00:00 UTC ]

Other news stories related to: "Hearst's Troy Young Spills: This Is How You Make Money In Digital Media"


BookExpo 2018: DK Relaunches Eyewitness Travel Guides

In its first major redesign since the series was launched in 1993, DK’s Eyewitness Travel Guides are being revamped for the digital age. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
More news stories like this


Fact or friction: the problem with factchecking in the book world

Recent controversies surrounding books by Sally Kohn and Amy Chozick have revealed a system that makes it hard to authenticate the claims of authorsRecent weeks have seen a flurry of conversation about factchecking in the publishing industry. Two high-profile authors have had their work’s... Continue reading at The Guardian

[ The Guardian | 2018-05-16 00:00:00 UTC ]
More news stories like this


Nearly Two Years in the Making, The Forward’s Transformation Continues On

We sit down with CEO and publisher Rachel Fishman Feddersen to hear how the 120-year-old Jewish culture publication is embracing the digital age. The post Nearly Two Years in the Making, The Forward’s Transformation Continues On appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-14 00:00:00 UTC ]
More news stories like this


Joanna Coles on Magazines, Her New Book and the Digital Age

Hearst Magazine's chief content officer sits down with Folio: for a one-of-a-kind interview. The post Joanna Coles on Magazines, Her New Book and the Digital Age appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-04-26 00:00:00 UTC ]
More news stories like this


Five Industry Tech Consultants Form New Firm

The members of Publishing Technology Partners are Ken Brooks, Bill Kasdorf, Thad McIlroy, Bill Rosenblatt, and Bill Trippe, all of whom have over 25 years’ experience working in the publishing industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
More news stories like this


British publishing can still lead the world after Brexit | Letters

Representatives of the Publishers Association call on the government to make sure the UK retains its place as ‘the world’s publisher’UK publishing is world leading and a cornerstone of Britain’s cultural and economic influence. The books and journals our authors write have helped shape thoughts... Continue reading at The Guardian

[ The Guardian | 2018-04-10 00:00:00 UTC ]
More news stories like this


Publishing in the Baltic Region 2018: An Introduction to Publishing in Latvia

Regardless of the market's limited size, given a national population of only 1.9 million, the standards of the publishing industry in Latvia remain very high. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
More news stories like this


The long-suffering news business keeps getting big promises from Big Tech

With Google under pressure to clamp down on YouTube conspiracies and low-quality clickbait, the search giant is launching a major new effort aimed at strengthening its relationship with news publishers–and perhaps keeping them from going under. At an event in New York today, the company... Continue reading at Fast Company

[ Fast Company | 2018-03-20 00:00:00 UTC ]
More news stories like this


Amid Sexual Harassment Allegations, PRH Drops An Apologetic Dashner

Following a sexual harassment scandal that has embroiled the children's sector of the publishing industry for the past week, James Dashner, author of the bestselling Maze Runner series, has been dropped by his publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-16 00:00:00 UTC ]
More news stories like this


Sales Rep Legend Ted Heinecken Dies at 84

Ted Heinecken, who was regarded as a senior statesman of the publishing industry, with a career in publishing that spanned 58 years, 52 of them spent as a publisher's rep calling on stores in the Midwest, died in Chicago on Saturday. He was 84 years old. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-02-06 00:00:00 UTC ]
More news stories like this


WI13: Junot Diaz Urges Booksellers to Walk the Talk on Diversity

During his Winter Institute 13 keynote address, author Junot Diaz delivered a blistering political statement urging the publishing industry to "stop talking about diversity and start decolonizing our shelves." Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-25 00:00:00 UTC ]
More news stories like this


Searle speaks about demise of Freight Books

Adrian Searle has spoken out for the first time since leaving Freight Books, calling the demise of the publisher a "personal tragedy" but not one which he thinks should "preclude him from future involvement in the publishing industry". Continue reading at The Bookseller

[ The Bookseller | 2017-12-09 00:00:00 UTC ]
More news stories like this


Creative Access calls for publishing mentors

Diversity social enterprise Creative Access is launching a new mentoring scheme and is seeking volunteers from the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2017-12-05 00:00:00 UTC ]
More news stories like this


Publishers have 'huge opportunity' in content marketing says Chowney

There is “huge opportunity” for the publishing industry to make money out of content marketing, an industry predicted to grow to $413bn (£305bn) by 2021. Continue reading at The Bookseller

[ The Bookseller | 2017-12-02 00:00:00 UTC ]
More news stories like this


Meredith says Koch brothers will not have control after helping finance Time acquisition

Magazine publisher and broadcast company Meredith Corp. is acquiring Time Inc. in a deal valued at $2.8 billion as it seeks to adapt to the publishing industry’s challenge of migrating from print to the digital age. The Des Moines-based company said Sunday it would pay $18.50 a share for New... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-28 00:00:00 UTC ]
More news stories like this


The UK’s Second ‘Inclusivity Conference’ Grapples With Diversity Issues

Told that the publishing industry 'has a responsibility to be a beacon of inclusivity,' delegates to the UK's diversity conference look at challenges. The post The UK’s Second ‘Inclusivity Conference’ Grapples With Diversity Issues appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-14 00:00:00 UTC ]
More news stories like this


The Real Value Of 'Comp Titles' Is Broader Than You Think

Comp titles, known in the publishing industry interchangeably as “comparative” or “competitive” titles, are a wonky industry Continue reading at HuffPost

[ HuffPost | 2017-11-06 15:15:50 UTC ]
More news stories like this


Book Returns in the Digital Age

Technology may have changed the book business, but it doesn't offer any magic solution to help booksellers reduce returns. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-13 00:00:00 UTC ]
More news stories like this


Frankfurt Book Fair 2017: Macron, Merkel Speak of a Europe United by Culture

The two leaders touched on not only the power of culture to hold Europe together, but also on some issues within the publishing industry, including copyright and digitization. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-10-11 00:00:00 UTC ]
More news stories like this


Hodder wins 'digital age' business book by podcaster Gannon

Hodder & Stoughton has won rights to publish a new business book "for the digital age" by podcaster Emma Gannon, called The Multi-Hyphen Method.  Continue reading at The Bookseller

[ The Bookseller | 2017-10-04 00:00:00 UTC ]
More news stories like this