The 126-year-old publishing company's new head of digital talks about what kind of content works, balancing legacy with progress, and how to find the "unicorns" to lead your brand where it needs to go.The publishing industry in the digital age is a lawless frontier of fluctuating business models, content strategy experimentation, and conflict between time-tested practices and new expectations from consumers. Titans like the Hearst Corporation, founded in 1887, have the advantage of reach and brand power, but face the industry-wide challenge of how to profit from something other than paper.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2013-12-04 00:00:00 UTC ]
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The Sun’s fantasy football site, Dream Team, has been a publisher in its own right for nearly a year. Like other publishers, it’s working out the route to monetizing social video, which means branded content. It has changed several things in its editorial strategy to help build a smoother path... Continue reading at Digiday
[ Digiday | 2016-08-18 00:00:00 UTC ]
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Tom MacIsaac took the helm of the audiobook publisher and distributor in late June, succeeding Rich Fresse. MacIsaac was CEO of Verve Mobile from 2010 to 2015, where he expanded the company's mobile and advertising capabilities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-11 00:00:00 UTC ]
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It's no longer a question of "if," it's a question of "when." Digital publishers like Vox Media, BuzzFeed, Thrillist Media Group, and Mashable are all moving closer to being on TV, even though it's taking a little longer than some media-watchers might have predicted.On Friday, "daily digital... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Editor Genevieve Smith tells Folio: why now's the time to dig deep into public distrust. The post New York Magazine Makes “The Case Against the Media” appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-08-01 00:00:00 UTC ]
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In early April, Medium, the platform founded by Ev Williams, made a pitch to the publishing community: come to Medium, and we'll help you make money. There's not a publisher these days that isn't looking for new revenue streams, so it's not surprising that nearly 400 publishers have applied to... Continue reading at Advertising Age
[ Advertising Age | 2016-06-24 00:00:00 UTC ]
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Print magazines have struggled to compete with the rise of digital media and the specific audience targeting it affords. But now, Hearst is touting its ability to retarget print subscribers on their online journeys, starting with a campaign for Toyota Prius campaign. It won't necessarily make... Continue reading at Digiday
[ Digiday | 2016-05-11 00:00:00 UTC ]
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Facebook is trying to sweeten the deal for Instant Articles publishers. At its F8 developers conference today. the social network showed off expected new video ads, which can go right into Instant Articles. It also discussed its new branded content policies, which allow publishers to create... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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They’ve become the voice of the millennials and now films, TV shows, book deals and live tours are followingYou may not have heard of Joe Sugg and Caspar Lee, but these British YouTube stars have more than 11 million subscribers and more than one billion views on Google’s online video service.... Continue reading at The Guardian
[ The Guardian | 2016-04-09 00:00:00 UTC ]
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Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media... Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
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Mediaocean has tapped ad tech firm Rubicon Project to build a system aimed at automating the process of buying and selling the massive amount of premium digital media inventory that's still bought and sold through manual processes. In the process, the ad inventory that Rubicon offers... Continue reading at Advertising Age
[ Advertising Age | 2016-03-10 00:00:00 UTC ]
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Video is the future and print is as good as dead, right? For most publishers video is a test track for new content. A place to take fresh content ideas for a spin and see how they handle. TEN took that process to its logical conclusion with Roadkill, a popular youtube series that has now spawned... Continue reading at Digiday
[ Digiday | 2016-03-10 00:00:00 UTC ]
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Like other publishers, Tasting Table is growing on Facebook, where it did 13.6 million views in January. But while Facebook might offer reach, it doesn’t yet present a revenue opportunity, which is why the company is also focusing on distributing content on its own website and new Apple TV app.... Continue reading at Digiday
[ Digiday | 2016-02-18 00:00:00 UTC ]
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Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead of every 500 words, according... Continue reading at AdWeek
[ AdWeek | 2015-12-10 00:00:00 UTC ]
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As phones grow to become an overwhelming majority of traffic, content has become increasingly aimed at playing the numbers gameThe internet was meant to be an amazing engine for invention and diversification in media. With the barriers to entry toppling, anybody could become a publisher, and,... Continue reading at The Guardian
[ The Guardian | 2015-11-21 00:00:00 UTC ]
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Hearst Magazines has been adapting its traditional magazines to match the speed of the Web, and now it’s starting to apply what it’s learned to new launches. Hearst is about to unwrap the first of a few new d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-26 00:00:00 UTC ]
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The awards were presented tonight at the start of the annual get-together after the first day of the World Publishing Expo in Hamburg. Here is a look at the full list of this year's winners and what made their entries special and succ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-07 00:00:00 UTC ]
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In July, Facebook made a big move into YouTube's turf with plans to launch Suggested Video—a feed of curated video clips from brands like Funny or Die, the NBA and Tastemade. After a small test over the past three months, it's now showing up in more mobile news feeds. Clicking on a video from a... Continue reading at AdWeek
[ AdWeek | 2015-10-03 00:00:00 UTC ]
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Not so fast, Meredith Corp. Three weeks after the magazine publisher and TV station owner Media General Inc. announced a $2.4 billion merger, Nexstar Broadcasting Group Inc. has swooped in with an unsolicited offer for Media General. Nexstar's proposal sweetens the deal for Media General... Continue reading at AdWeek
[ AdWeek | 2015-09-28 00:00:00 UTC ]
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Hearst has made another bet on an emerging pop-culture brand, investing $21 million in Complex Media, a digital-media company that operates websites devoted to music, fashion, food and movies.Hearst, the publisher of Cosmopolitan and Esquire magazines, last year acquired a 25% stake in... Continue reading at Advertising Age
[ Advertising Age | 2015-09-22 00:00:00 UTC ]
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With unions cropping up in digital newsrooms across the media landscape, publishers have to be wondering if they should be worried. Could their staff be next? For those who have grown their businesses on the back of a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-13 00:00:00 UTC ]
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