Hearst's New Content Platform Is Part News Feed, Part Art Installation

As the owner of Cosmopolitan, Elle and Esquire, Hearst is known for its globally-recognized media brands. But for its latest content play, the company is keeping things close to home. On Sept. 27, the publisher is set to debut HearstLive, a new multimedia installation that will display curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. "Ten years ago, Hearst Tower made history as the city's first occupied green skyscraper. As we approach this anniversary, we are proud to be the first to build an LED 'sculpture' merging news, information and entertainment," said Hearst President and CEO Steven R. Swartz. Created with the help of digital agency Code + Theory, HearstLive is part content platform, part digital canvas. Every day, a team of dedicated editors will select a mix of content from Hearst-owned and affiliated brands, including fashion and lifestyle features (think Fashion Week highlights from Harper's Bazaar or a celebrity interview from Cosmopolitan), magazine cover reveals, live news from local Hearst TV stations and newspapers, social media feeds (which will be collected in a dedicated feature called BrandCentral) and videos from outlets like A+E Networks, ESPN, Vice and BuzzFeed (all of which count Hearst as an investor). Content will typically be refreshed each morning, afternoon and evening for a total of around 100 different stories per week. Editors will also... Continue reading at 'AdWeek'

[ AdWeek | 2016-09-21 00:00:00 UTC ]
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Mobile Self-publishing Platform XinXii Launches in Russia

German self-publishing platform XinXii, which allows indie authors to sell their titles through mobile ebook shops, has gone live in Russia. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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Rupert Murdoch pulls plug on 'the Daily,' first news app for iPad

Rupert Murdoch says News Corp. was not convinced the digital publishing experiment would be viable long-term. The firm also announces a sweeping restructuring.Rupert Murdoch has pulled the plug on News Corp.'s high-profile experiment to create a digital national newspaper. Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-12-04 00:00:00 UTC ]
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News Corp. shuts down The Daily

News Corp. said on Monday that it is shutting down The Daily, its ambitious but expensive attempt to create an iPad newspaper, on Dec. 15. The decision follows a 22-month effort that delivered both some significant achievements—developing the iPad as a publishing platform, for example, and... Continue reading at Crains New York

[ Crains New York | 2012-12-03 00:00:00 UTC ]
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Thomson named as News Corp publishing head

Robert Thomson has been named as the head of the separated publishing business soon to be formed... Continue reading at The Bookseller

[ The Bookseller | 2012-12-03 00:00:00 UTC ]
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News Corporation shutters The Daily tablet newspaper as of December 15th

News Corporation's The Daily was to have been a vanguard of the future, based on the past -- a tablet-focused newspaper that could get us back to paying subscriptions for our regular news fix. Not enough of us were as enthralled with the retro-future concept, however. While CEO Rupert Murdoch... Continue reading at Engadget

[ Engadget | 2012-12-03 00:00:00 UTC ]
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Bloomberg's Licencing Chief on How to Sell Your Content to Other Publishers and Partners

If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition?   A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
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Barnes & Noble reports Q2 2013 earnings: digital content sales up 38%, Nook unit rakes $160 million

Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget

[ Engadget | 2012-11-29 00:00:00 UTC ]
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Sony's Wonderbook platform augments reading experience

Sony is to develop a range of augmented reality titles on its Wonderbook platform as part of... Continue reading at The Bookseller

[ The Bookseller | 2012-11-16 00:00:00 UTC ]
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Wall Street Journal Launches Global Video Platform

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[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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Assets That Earn: Revenue-Generating Content

It’s been a year since Steve Jobs passed away, and yet it’s still easy to be reminded of his legacy in the publishing industry. It’s omnipresent in the equipment used to create content, especially the operating system th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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Competition or Cooperation? News Publishers Turn to Their Neighbors

Participants at the African Media Leaders Forum in Dakar, Senegal, today heard how twinning partnerships between African newspapers, and newspapers elsewhere, are leading the way to developing successful business strategies and strengthening financia ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
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Hearst Advertising Worldwide hires Victoria Jacob-Luck

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[ Media Week | 2012-11-12 00:00:00 UTC ]
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News Corp. Unit Interested in Penguin Group

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[ AllThingsD | 2012-10-29 00:00:00 UTC ]
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Connections, Chance, and Content Deck the Halls

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[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
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European Commission : 10 Facts About Media and Content Industries

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[ Editor & Publisher | 2012-10-25 00:00:00 UTC ]
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iBookstore lines its shelves with paid content in New Zealand, 17 Latin American countries

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[ Engadget | 2012-10-23 00:00:00 UTC ]
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Content Newswire NewsCred Buys Cloud Publisher Daylife

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[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
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Australia to Play Big Role in News Corp.'s Publishing SpinOff

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[ Editor & Publisher | 2012-10-17 00:00:00 UTC ]
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Amazon debuts Whispercast service, lets organizations manage Kindles and Kindle content

Individual Kindle users already have Whispernet, and Amazon has now announced another free service designed to make Kindles easier to manage for large organizations. Dubbed Whispercast, the service will let schools, businesses and other groups both distribute and manage the Kindles themselves... Continue reading at Engadget

[ Engadget | 2012-10-17 00:00:00 UTC ]
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Hearst appoints Discovery Network's Turnbull as replacement for Macleod Smith

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[ Media Week | 2012-10-16 00:00:00 UTC ]
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