Hearst president David Carey: Apple taught people 'how to buy digital content'

David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by physical books. Carey confirmed that 40 percent of its total unique views [on magazine websites] are mobile, with the majority of those coming from smartphones, and presently, it has around 900,000 paid magazine subscribers (on the digital front) here in America. That's around 100,000 short of the company's goal to hit a million by the end of 2012, but it's now gunning to secure 3 million paid subscribers by 2016. Moving on to the topic of Apple, Carey noted that Steve Jobs doesn't get nearly the credit he deserves for accomplishing one thing in particular -- "teaching consumers how to buy digital content." He continued: "It used to be something that people would steal, but if you make it easy for them, they'll buy it. More than 70 percent [of Hearst's customers] renew because it's easy. On the traditional side, the most frustrating thing is how difficult it is to get people to resubscribe through mailers."Filed under: Tablets, AppleComments Continue reading at 'Engadget'

[ Engadget | 2013-02-12 00:00:00 UTC ]
News tagged with: #digital magazines #physical books #magazine websites #digital front

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MPA Event Panelists: Innovation on the Digital Newsstand Is Key

Imagine bundling your publication's content with that of your competitor's. That was one interesting theory explored at the MPA Digital: Swipe conference on tablets, e-readers and smartphones. Panelists speaking on the digital newsstand debated several best practices that publishers should be... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-22 00:00:00 UTC ]
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New York Magazine Takes Home Digital Ellie for General Excellence

NEW YORK – Today’s MPA Digital: Swipe Conference closed with the National Magazine Awards for Digital Media 2012, presented by the American Society of Magazine Editors [ASME]. People managing editor and ASME president Larry Hackett and Lucy Danziger, editor-in-chief of SELF and ASME secretary,... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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At MPA Digital: Swipe, Publishers See Gains From Tablet Efforts

NEW YORK - Today’s MPA Digital: Swipe event brought the consumer magazine industry together to focus on what’s next in tablet editions. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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Carey to receive Bodley Medal

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[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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First BolognaRagazzi digital prize awarded

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[ The Bookseller | 2012-03-19 00:00:00 UTC ]
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Antitrust lawyer: Apple ebook deals are illegal

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[ Betanews | 2012-03-16 00:00:00 UTC ]
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Vintage acquires Bond licence, including digital rights

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[ The Bookseller | 2012-03-16 00:00:00 UTC ]
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HC launches digital erotica imprint

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[ The Bookseller | 2012-03-14 00:00:00 UTC ]
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Moodie leaves DK to start digital consultancy

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[ The Bookseller | 2012-03-13 00:00:00 UTC ]
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Marvel Hopes to Give Comic Books a Boost With Augmented Reality Content

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[ PC World | 2012-03-12 00:00:00 UTC ]
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Marvel announces augmented reality app, exclusive digital comics at SXSW

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[ Engadget | 2012-03-12 00:00:00 UTC ]
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Apple, Publishers Must Address All Allegations Before E-book Case Can Be Closed, EU Says

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[ PC World | 2012-03-12 00:00:00 UTC ]
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Lower ebook prices ahead as government threatens Apple, publishers?

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[ The Christian Science Monitor | 2012-03-10 00:00:00 UTC ]
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Apple admits to two key allegations in ebook price fixing case

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[ Betanews | 2012-03-10 00:00:00 UTC ]
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Apple’s Alleged E-book Price Fixing: What You Need To Know

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[ PC World | 2012-03-09 00:00:00 UTC ]
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Apple ups the resolution on iTunes U and iBooks 2 for new iPad

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[ Engadget | 2012-03-08 00:00:00 UTC ]
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Justice Department preparing Apple iBooks antitrust lawsuit

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[ Engadget | 2012-03-08 00:00:00 UTC ]
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U.S. Warns Apple, Publishers

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[ AllThingsD | 2012-03-08 00:00:00 UTC ]
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Cosmopolitan Hits 115,000 Paid Digital Subscribers

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[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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Steve Jobs' last big deal is Apple's biggest headache

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[ Betanews | 2012-03-08 00:00:00 UTC ]
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