Hearst Names First VP of Experiential | People on the Move

[caption id="attachment_159731" align="alignright" width="150"] Liz Morley-Ehrlich[/caption] Hearst Magazines named Liz Morley-Ehrlich as its first VP of experiential and brand partnerships. In this role, she will work to help the company’s portfolio of brands invest further into experiential events and diversify their revenue streams by producing multiplatform programs, overseeing the development of commercial partnerships and customized events. She’ll also work to expand the Hearst Magazines UK events division, Hearst Live. Morley-Ehrlich has nearly three decades of experience working in the experiential brand extension space, and recently served as the executive director of events and conferences at Billboard from 2013-2018. She also previously was on Wired’s start up team in 1996, and served as its director of marketing for nine years. Before that, she served as Vanity Fair’s creative services director for five years. "Deepening the relationship with an audience and engaging them in new ways is more important than ever,” said Hearst Magazines president Troy Young in a statement. “Our branded events are best-in-class and, increasingly, a growth area for the company. Liz is both a brilliant producer and a savvy marketer who will help us create new and ambitious consumer-facing experiences that will surprise and entertain the millions of people who engage with our brands each day while deepening their connection to the brands they love." Here are the rest of this week's... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-06-06 20:21:48 UTC ]
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