Hearst Magazines Hires Its First VP for Experiential

Hearst Magazines is looking to invest further in experiential events with a new hire: Liz Morley-Ehrlich, who was named the company's first vp of experiential and brand partnerships. The appointment comes as publishers, especially those in the magazine industry, look to expand their reach in events, connect with readers offline and diversify revenue streams. "Deepening... Continue reading at 'AdWeek'

[ AdWeek | 2019-05-30 17:37:00 UTC ]
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In the new issue of Digiday magazine, ‘game over’ for Facebook and media

In this issue, we focus on how publishers are cobbling together a sustainable, independent future, free, as much as possible, from the whims of the duopoly. The post In the new issue of Digiday magazine, ‘game over’ for Facebook and media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-07 00:00:00 UTC ]
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Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines

Off-roading tires and banned racing cars resonate the most with automotive readers. The post Red Cars and Tough Tires Drive the Most Recalled Ads in Automotive Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-07 00:00:00 UTC ]
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Four Magazines Share Top Rank in Latest Readership Study

Two Presidents, the sexiest man alive, and Thor engage readers the most in the latest GfK MRI readership study. The post Four Magazines Share Top Rank in Latest Readership Study appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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Print Is Still Big Business in Magazine Media

Far from dead, print continues to be a critically important product for publishers. The post Print Is Still Big Business in Magazine Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-22 00:00:00 UTC ]
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Ad Lib Podcast: Pop-Up Magazine's Chas Edwards Takes the Written Word on The Road

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!What if you took a magazine and put it on stage? What you would get, if the magazine were any good, is Pop-Up Magazine, an evening of true stories... Continue reading at Advertising Age

[ Advertising Age | 2018-02-22 00:00:00 UTC ]
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Meredith’s Focus on Magazines for Women Will Likely Mean Selling SI and Time

The 2018 Sports Illustrated Swimsuit Issue is out today, with 2017 SI Rookie Danielle Herrington gracing this year's cover. Former SI cover model Tyra Banks first shared the news with Herrington in a video posted to SI.com this morning. This year's Swimsuit Issue is unique in that the first... Continue reading at AdWeek

[ AdWeek | 2018-02-14 00:00:00 UTC ]
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Following Up With Pop-Up Magazine, From the Other Side of the Curtain

We sent a reporter to Brooklyn to take in the sights, sounds and atmosphere of the touring experiential magazine. The post Following Up With Pop-Up Magazine, From the Other Side of the Curtain appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-12 00:00:00 UTC ]
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Entertainment Magazines Lead the Pack in Readership Study

Celebrities, dogs and authoritarianism engage readers in the latest GfK MRI readership study. The post Entertainment Magazines Lead the Pack in Readership Study appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines

Shoes, watches, sweaters and... pistachios resonate with readers. The post Readers are Going ‘Nuts’ for the Top 5 Recalled Ads in Men’s Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-09 00:00:00 UTC ]
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Publishing Perspectives’ Spring Magazine: Call for Stories on Diversity

With challenges to so many voices becoming shrill in so many markets, Publishing Perspectives' Spring Global Overview Edition will spotlight the book industry's champions of diversity and efforts to promote it. The post Publishing Perspectives’ Spring Magazine: Call for Stories on Diversity... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-09 00:00:00 UTC ]
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Magazine Execs Batten Down the Digital Hatches at AMMC

At the American Magazine Media Conference, top brass acknowledges that the future remains unclear, but brand affinity and loyal readers will light the way forward. The post Magazine Execs Batten Down the Digital Hatches at AMMC appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-02-07 00:00:00 UTC ]
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Bloomberg Digital hires Julia Beizer as its first head of product

The finance publisher named Julia Beizer, most recently of Oath and HuffPost, as its first head of product. The post Bloomberg Digital hires Julia Beizer as its first head of product appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-29 00:00:00 UTC ]
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City Magazines Fill the Newspaper Gap

An appetite for hyper-local journalism hasn’t diminished, despite digital media’s disruptive impact. The post City Magazines Fill the Newspaper Gap appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-26 00:00:00 UTC ]
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Former SouthComm CEO Starts New Company, Acquires Three Magazines

Chris Ferrell's newly formed Endeavor Business Media acquires Grand View's Process Flow Network, says more deals are on the horizon. The post Former SouthComm CEO Starts New Company, Acquires Three Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-23 00:00:00 UTC ]
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I run a small, independent magazine. I worry Facebook will kill us off | Nathan Robinson

For independent and non-profit outlets, small shifts in algorithms – as Mark Zuckerberg just introduced – can pose an existential threatFacebook’s recent company announcement should scare anyone who values independent and non-profit media.In response to mounting criticism over its role in... Continue reading at The Guardian

[ The Guardian | 2018-01-21 00:00:00 UTC ]
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Quarto hires Gibb and Bresh to senior management team

Nanette Gibb and Carolyn Bresh have been appointed to Quarto’s senior management team. Continue reading at The Bookseller

[ The Bookseller | 2018-01-19 00:00:00 UTC ]
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Magazine Review: Hungry Girl Leaves Me Starving for More Content and Better Design

A look inside Meredith's latest foray into celebrity-branded magazines. The post Magazine Review: Hungry Girl Leaves Me Starving for More Content and Better Design appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-18 00:00:00 UTC ]
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Hearst To Lay Off 145 Former Rodale Staffers | Industry Notes

The Awl shuts its doors, Hanley Wood expands its data offerings, Cole Publishing acquires several Grand View titles, and more from around the industry. The post Hearst To Lay Off 145 Former Rodale Staffers | Industry Notes appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-17 00:00:00 UTC ]
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City and Regional Magazines’ “Darkest Hour” at Retail

Regional pubs need to be visible in the marketplace, but declining margins make it difficult to justify retailers' fees. The post City and Regional Magazines’ “Darkest Hour” at Retail appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-17 00:00:00 UTC ]
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It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge

In an ever-competitive landscape, user IDs and cross-platform tracking are the true measures of your brand’s worth. The post It’s All About Data: How Magazine Media Wins the Digital Advertising Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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