Hearst Magazines is getting into the SVOD (subscription video on demand) space with a new fitness app, called "All Out Studio." The app, downloadable July 11 on mobile and Apple TV, has more than 35 hours of video content from Hearst brands, including Men's Health, Women's Health, Cosmopolitan, Runner's World and Prevention. "The consumer wants... Continue reading at 'AdWeek'
[ AdWeek | 2019-07-01 11:00:38 UTC ]
"It's a great time to be marketed to as a woman," said Jonathan Adams, chief digital officer, Maxus Americas.If most women wouldn't measure an era in those terms, exactly, it's true that nearly every month publishers roll out a digital media product aimed at them and the marketers that sell to... Continue reading at Advertising Age
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
More news stories like this
Hearst Magazines president David Carey says that the company will test out new print magazine concepts in 2016, and partner with "next-generation content creators and technology companies" to launch new editorial products and joint ventu ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-28 00:00:00 UTC ]
More news stories like this
Tastemade has had quite a year. The company, known for its quirky short-form videos about food, travel and lifestyle topics, hit the 100 million monthly active users mark, with more than 1 billion monthly views. On Facebook alone, Tastemade grew its audience from around 100,000 fans to more... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
More news stories like this
Viral content site LittleThings, which specializes in uplifting and -- more recently -- how-to video content, has been averaging 80-120 million views per month since August. All of these views are occurring on LittleThings.com, as the publisher has focused on its website ahead of social... Continue reading at Digiday
[ Digiday | 2015-11-19 00:00:00 UTC ]
More news stories like this
Skyhorse Publishing has named Mark Gompertz group editorial director, effective November 9. Gompertz, who was most recently at Hearst Magazines, had a long tenure at Simon & Schuster. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-26 00:00:00 UTC ]
More news stories like this
Dr. Phil McGraw and his son Jay McGraw, along with their production company Stage 29, are partnering with DailyMail.com to create DailyMailTV, a new syndicated television series. The show, announced today aboard the DailyMail.com yacht in Cannes, is eyeing a fall 2016 launch. While details of... Continue reading at AdWeek
[ AdWeek | 2015-06-25 00:00:00 UTC ]
More news stories like this
Facebook launched its Instant Articles product with a select group of prestige publishers last week. Now, others, if they had any reservations before, are determined not to be left behind. Other big-name publishers including Time Inc., Hearst Magazines and CNN are expected to start publishing... Continue reading at Digiday
[ Digiday | 2015-05-18 00:00:00 UTC ]
More news stories like this
As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook are not allowed, something NBC learned the hard way today. Yesterday afternoon, NBC posted a three-minute video from the latest... Continue reading at AdWeek
[ AdWeek | 2015-05-12 00:00:00 UTC ]
More news stories like this
In this week's Digiday Podcast, Troy Young, president of digital media at Hearst Magazines, joined us to discuss how traditional media companies change -- and what will determine the winners in the fast-changing digital media market. "The whole publishing mechanism for digital is very different... Continue reading at Digiday
[ Digiday | 2015-04-24 00:00:00 UTC ]
More news stories like this
Watch highlights from the opening panel session at the Changing Media Summit 2015 Speaking at the Guardian Changing Media Summit 2015, a panel of leaders from Hearst Magazines, the Financial Times, Guardian News & Media, Johnston Press and FremantleMedia, describe how their businesses are... Continue reading at The Guardian
[ The Guardian | 2015-03-24 00:00:00 UTC ]
More news stories like this
Kate Lewis is a print veteran, but she may be Hearst's savior in its bid to boost its digital business. The post This woman is Hearst Magazines’ secret digital weapon appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-11-17 00:00:00 UTC ]
More news stories like this
Stephen Lacy was named chairman of the board of directors for the MPA—The Association of Magazine Media on Wednesday. Lacy, chairman and CEO of Meredith Corp., takes over for Michael Clinton, president and director of marketing and publishing for Hearst Magazines, who'd served Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-31 00:00:00 UTC ]
More news stories like this
Jennifer Hitzges has been named fashion director at Redbook. She was previously a celebrity stylist. Also, Petra Kobayashi has been named art director. She previously held the same role at SELF. Maura Fritz has been named editorial recruiter at Hearst Magazines. She was previously with... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-24 00:00:00 UTC ]
More news stories like this
If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference... Continue reading at Advertising Age
[ Advertising Age | 2014-09-30 00:00:00 UTC ]
More news stories like this
Company magazine is to cease print publication. Its owner, Hearst Magazines, is to turn it into a digital-only publication from October 2014.The final print issue of the monthly magazine, which was launched in 1978, will go on sale on 5 September. Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-08-13 00:00:00 UTC ]
More news stories like this
Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
More news stories like this
Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
More news stories like this
Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across... Continue reading at AdWeek
[ AdWeek | 2014-06-19 00:00:00 UTC ]
More news stories like this
The financial woes of the U.S. Postal Service could soon rub off on the magazine, newspaper and direct mail industries, depending on the outcome of a meeting of the USPS board of governors in Washington on Thursday. Though the announced topics include "financial matters" and "pricing,"... Continue reading at Crains New York
[ Crains New York | 2013-09-05 00:00:00 UTC ]
More news stories like this