Havas Chicago Names New Executive Client, Strategy Leads

Havas has named new executive client and strategy leaders in its Chicago office heading into 2021, hiring Lilia Arroyo Flores as chief strategy officer and Maisha Pearson as chief client officer. "Our clients' business needs are constantly changing--now more than ever--with strategy and leadership paramount to guide them as they look to the future," Stephanie... Continue reading at 'AdWeek'

[ AdWeek | 2020-12-17 15:30:20 UTC ]
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Dwell’s Multi-Pronged Media Strategy

As print continues to decline and digital often struggles to live up to the hype, events are offering higher profits than print and, for many publishers, far higher revenues than digital. Luxury consumer magazine and media company Dwell, however, is leveraging all of these different groups and... Continue reading at Folio Magazine

[ Folio Magazine | 2012-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print continues #business model


Defining Mobile Opportunities and Strategies

Mobile publishing is the disruptive channel du jour, for which many publishers are anxiously seeking a viable strategy. What was a relatively marginal niche for magazines—content feeds on smartphones—became a broad phenomenon with the advent of tablets in 2010. Delivering rich magazine content... Continue reading at Folio Magazine

[ Folio Magazine | 2012-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #viable strategy


Random House grabs lead from Hachette

The Fifty Shades phenomenon has propelled Random House to the top of the publisher charts for the... Continue reading at The Bookseller

[ The Bookseller | 2012-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher charts


Parragon Hones Its Global Publishing Strategy

A global publishing approach can take many forms. For Parragon Publishing, which started in the late 1980s as a conduit to get books into U.K. supermarket chains, the key is tailoring content that can roll out across borders in one fell swoop. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #parragon publishing #late 1980s #supermarket chains #fell swoop


Behind Technology Review’s Digital-First Strategy

Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space. Continue reading at Folio Magazine

[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology review #digital space


Chicago Tribune to Leap Over Pay Wall

The Chicago Tribune is mulling a plan to charge online readers premiums for different kinds of content, a structure similar to the fee it charges for the print literary magazine it introduced this year. The city's largest newspaper is charting ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chicago tribune #pay wall #largest newspaper


Crain’s Chicago Business to Implement New Metered Model Online

Crain’s Chicago Business will transition to a metered subscription plan online next month. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chicago business


New Name, Same Mission

With a steady erosion of traditional audiences and the rise of new markets, as well as the growth in electronic publishing and self-publishing, some religion publishers have decided to refresh or reimagine their brands. In some cases, that means a more up-to-date name, in others a return to a... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic publishing #religion publishers


Big Names Top The Charts

The top three titles on Sweden’s fiction list in April were all in new positions, including Kristina Ohlsson’s Hostage. Ohlsson published her first book in the U.S. in February 2012 with Atria—Unwanted, a mystery cited for “superior prose, plotting, and characterization” in its starred review... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top title #fiction list #starred review


Peet leads calls for Carnegie age-separation

Authors have called for the Carnegie Medal to offer two separate awards. The medal, which is... Continue reading at The Bookseller

[ The Bookseller | 2012-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #carnegie medal #separate awards


Ex-WSJ Editor Defends Apple's Ebook Strategy

The former publisher of the Wall Street Journal has defended Apple's Ebook Strategy saying it is not only good for Apple, but good for consumers and publishers as well. Continue reading at PC World

[ PC World | 2012-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook strategy


Hachette leads Bookseller Industry Awards pack

Hachette UK has topped the shortlist league table for the 2012 Bookseller Industry Awards, the... Continue reading at The Bookseller

[ The Bookseller | 2012-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette uk


Media Decoder Blog: Former Goldman Executive Is Said to Complete Book Deal

Greg Smith, the former Goldman executive who wrote a widely read Op-Ed in The New York Times about the changing culture at the Wall Street firm, has reported made a deal with Grand Central Publishing, part of Hachette. Continue reading at The New York Times

[ The New York Times | 2012-03-30 00:00:00 UTC ]
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Drop in executive pay at Pearson

Pearson chief executive Marjorie Scardino earned almost £2.5m in 2011, down on £2.... Continue reading at The Bookseller

[ The Bookseller | 2012-03-26 00:00:00 UTC ]
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Media Decoder Blog: McClatchy Chief to Lead The A.P.

Gary Pruitt, chairman and chief executive of the newspaper publisher McClatchy Company, becomes the 13th leader of The Associated Press. Continue reading at The New York Times

[ The New York Times | 2012-03-22 00:00:00 UTC ]
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Agate Publishing and Chicago Tribune Enter New Ebook Partnership

Evanston, IL—Agate Publishing Inc., the Evanston, Illinois-based independent press, has entered into a partnership with the Chicago Tribune to produce ebooks created from Chicago Tribune-owned content. The ebooks will appear as pa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agate publishing #ebook partnership #chicago tribune


Regional Distribution Strategies

For city and regional publishers, perhaps more so than their national counterparts, magazine distribution requires an active rather than a passive approach, one that includes constant tending, refinement and, often, innovation. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #regional publishers


Orbach names Leaver as successor at Quarto

Quarto has appointed Marcus Leaver, previously president of Sterling Publishing in the US, to the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sterling publishing


Top Digital Marketing Strategies

For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor — use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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Fine-Tune Your Mobile Strategy For 2012

Many newspapers are diving into the app business, releasing versions for iPhone and iPad, Android, Kindle and/or BlackBerry. Some publishers are taking a wait-and-see approach, while others want to get the product out the door as soon as possible. So ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile strategy