Happy 25th anniversary, banner ads -- now it’s time to retire

While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-11-25 15:00:00 UTC ]

Other news stories related to: " Happy 25th anniversary, banner ads -- now it’s time to retire "

Verizon unloads Tumblr in deal with WordPress owner

Verizon has announced the sale of Tumblr, the fallen online community left over from the Yahoo acquisition, to the owner of WordPress, the website publishing company. On Monday, Verizon Media said it was unloading Tumblr, but did not disclose the terms of the deal. Axios reported the sale was... Continue reading at Advertising Age

[ Advertising Age | 2019-08-12 22:12:36 UTC ]
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Agency Brief: WPP revenue rises but profits dip in first half; MediaMonks ramps up production

WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at Advertising Age

[ Advertising Age | 2019-08-09 19:31:00 UTC ]
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Facebook Joins Initial Lineup at IAB’s NewFronts West

The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek

[ AdWeek | 2019-08-08 15:34:45 UTC ]
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How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
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Six months in, sports app Otro pivots away from subscriptions

By forgoing a subscription model for a digital content studio model, Otro is opening up for more audience scale and revenue options. The post Six months in, sports app Otro pivots away from subscriptions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-07-31 04:01:04 UTC ]
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Should your Digital Content be ADA Accessible?

With over 2,000 ADA website lawsuits filed last year, digital publishers should consider whether their digital content needs to comply with the Web Content Accessibility Guidelines (WCAG). Designed to make digital content more accessible to a wider range of people with disabilities, WCAG... Continue reading at Publishing Executive

[ Publishing Executive | 2019-07-19 15:07:09 UTC ]
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Neil Carrol of Nickel City Graphics on growing along with his business

Business is good at Nickel City Graphics, the Buffalo-based digital content studio founded by Neil Carroll in 2008. Carroll ran a solo enterprise focusing on video content for a long time. But he recently started to consciously grow his business, with four employees now and plans to add more.... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-07-13 11:55:00 UTC ]
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The Week in Libraries: July 12, 2019

The digital content market for libraries is about to get even more unsettled; Elsevier cuts off researchers at the University of California; and librarians gear up for the 2020 census. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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Libraries Must Draw the Line on E-books

Recent developments suggest a grim future for digital content in libraries, writes Sari Feldman, unless library supporters find a way to fight back. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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All the latest production moves, hires and partnerships: July 10, 2019

Los Angeles-based Hey Baby has added Polish-born filmmaker Stash Capar to its roster, his first representation in the United States. Capar worked between the U.K., Scandinavia and Dubai on assignments as an editor and promo producer for a decade before filming his own indie project, which was... Continue reading at Advertising Age

[ Advertising Age | 2019-07-10 14:04:36 UTC ]
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Trump, Stephanie Grisham, and the chaos at the North Korean border

Yesterday, the cameras were rolling as Donald Trump—to applause and a handshake from Kim Jong Un—became the first sitting US president to set foot in North Korea. The footage was shaky and broadcast at 2:45am Eastern time; nonetheless, it was a “made-for-TV moment,” as Politico’s Anita Kumar... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-07-01 11:38:14 UTC ]
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10 Takeaways You Missed From Our Content Engagement Master Class

[caption id="attachment_160793" align="aligncenter" width="820"] Jessica Levenson and Dean Praetorius answering audience questions about SEO[/caption] On June 18, some of the top practitioners in the industry from Atlantic Media, Bonnier, Meredith, TechTarget and Toast Media Group led a... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-25 20:52:36 UTC ]
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Reinventing the way traditional media organizations master digital content

In order to succeed, traditional media companies must repurpose content and make it work even harder across digital channels. Here’s an inside look at using tools to reinvent the way traditional media companies master digital publishing. The post Reinventing the way traditional media... Continue reading at Digiday

[ Digiday | 2019-06-13 04:03:22 UTC ]
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Hearst Names Michael Sebastian New Esquire Editor in Chief

Three weeks after Esquire editor in chief Jay Fielden announced his exit, Hearst Magazines has named his successor. Michael Sebastian has been tapped as the new editor in chief for Esquire, overseeing its print and digital content, strategy and operations, said Hearst president and CEO Steven R.... Continue reading at AdWeek

[ AdWeek | 2019-06-10 15:12:45 UTC ]
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Bring Back the Golden Age of Broadcast Regulation. Especially for YouTube and Facebook.

They should be seen as communications infrastructure, and be made to serve the public interest. Continue reading at Slate

[ Slate | 2019-06-07 01:34:58 UTC ]
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Feeling anxious about that stack of books you haven’t read? This video wants to help you

Just in time for World Book Day, filmmaker Max Joseph delivers a visual essay that will soothe your reading FOMO. A recent study found that we spend more than a quarter of the day engaging with digital content. That means, on average, 8.8 hours a day are spent on social media, watching videos,... Continue reading at Fast Company

[ Fast Company | 2019-04-23 00:00:00 UTC ]
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Publishers Applaud Appeals Court Opinion in ‘Capitol Records v. ReDigi’ Copyright Case

The Second Circuit Court of Appeals rules that resale of digital content as conceived by the startup ReDigi is a copyright infringement. The post Publishers Applaud Appeals Court Opinion in ‘Capitol Records v. ReDigi’ Copyright Case appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-14 00:00:00 UTC ]
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Amazing Marvel comic book covers from the Golden Age of Stan Lee

Lee created or co-created a stable of superhero characters that drove the comics industry for decades and continues to drive Hollywood profits today. To celebrate the life and work of Stan Lee, the Marvel Comics pioneer who passed away at the age of 95 today, we rounded up some classic covers... Continue reading at Fast Company

[ Fast Company | 2018-11-12 00:00:00 UTC ]
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Creative Loafing Charlotte Abruptly Ceases Print Production

Charles Womack III, president of Womack Newspapers, Inc. (WNI) announced today that the North Carolina-based alt-weekly publication, Creative Loafing Charlotte—which was acquired by WNI in 2014 from SouthComm Inc.—has been sold to his son C. Alex Womack IV, president of Womack Digital LLC, for... Continue reading at Folio Magazine

[ Folio Magazine | 2018-11-01 00:00:00 UTC ]
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