Hack: Publishers Game Facebook By Posting Pictures As 'Videos'

Credit: Illustration by Tam Nguyen/ Ad AgeIf you can't beat the system, game the system.Facebook has made it clear that it will prioritize and reward publishers who post video on the platform. But publishers lacking in video content need not wory, though: One new tactic involves posting static images in video formats -- like MP4 -- in order to rake in the eyeballs. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-07-08 00:00:00 UTC ]
News tagged with: #post video #video content

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Vietnamese Publisher Ehomebooks Launches the International Children’s Picture Book Award

Looking to celebrate undiscovered authors and illustrators, Ehomebooks launches the International Children’s Picture Book Award. The post Vietnamese Publisher Ehomebooks Launches the International Children’s Picture Book Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-28 14:05:06 UTC ]
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Post-Pandemic Comics: IDW’s New Publisher Looks Ahead

'PW' talks with newly appointed executives, IDW publisher Nachie Marsham and IDW v-p of sales Blake Kobashigawa, about adapting to a comics and graphic novel marketplace that has been reshaped by the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-21 04:00:00 UTC ]
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S&S to publish Richard Jones picture books

Simon & Schuster Children's has acquired two picture books from author and illustrator Richard Jones.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 00:40:26 UTC ]
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Templar Books to publish cartoonist Tom Gauld's debut picture book

Bonnier Books UK's Templar imprint has acquired cartoonist Tom Gauld's first picture book, The Little Wooden Robot and the Log Princess.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-11 04:10:24 UTC ]
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AI Storytelling Game May Expand Publishing’s Horizons

Interactive storytelling took a quantum leap forward this year, and a video game called 'AI Dungeon' is right at the center of it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-28 04:00:00 UTC ]
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Frances Lincoln to publish charity picture book by Coelho and Usher

Frances Lincoln Children’s Books will publish Thank You, a picture book inspired by the lockdown clapping for the NHS, by Joseph Coelho and illustrator Sam Usher. Continue reading at The Bookseller

[ The Bookseller | 2020-08-11 02:37:23 UTC ]
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Publishers Play the Pandemic Waiting Game

As Covid-19 continues to spread, many fall events have moved online, and publishers don’t see a meaningful return of employees anytime soon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-31 04:00:00 UTC ]
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Post-pandemic Publishing for Indie Authors

Indie authors are well positioned to survive and thrive in the post-pandemic publishing landscape Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-24 04:00:00 UTC ]
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Fisherton Press to publish picture book honouring the NHS

Children's independent Fisherton Press will publish We Love the NHS on July 5th 2020, the 72nd birthday of the NHS.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-02 06:40:02 UTC ]
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South China Morning Post is the Latest Publisher to Swear Off Third-Party Data

South China Morning Post is the latest news publisher to build its own first-party data platform, which it’s calling Lighthouse. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-29 16:45:21 UTC ]
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Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Nosy Crow will publish historical picture book for National Windrush Day

Nosy Crow has acquired Granny Came to England on the Empire Windrush by Patrice Lawrence.  Continue reading at The Bookseller

[ The Bookseller | 2020-06-21 14:26:59 UTC ]
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Blackburn to lead HCG's picture books and trade non-fiction publishing

Emma Blackburn is leaving Bloomsbury Children's Books after eight years to join Hachette Children’s Group in the role of picture book and non-fiction publisher.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-24 10:24:27 UTC ]
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Google makes it easier for studios to self-publish Stadia games

Google has launched a new program called Stadia Makers that could lead to the release of more titles for the platform, particularly ones from experienced indie developers. The tech giant has announced the project during its virtual Games Developer Su... Continue reading at Engadget

[ Engadget | 2020-03-24 12:31:00 UTC ]
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'Queer Eye' star Jonathan Van Ness to publish début picture book with HarperCollins

HarperCollins has scooped the début picture book from “Queer Eye” star Jonathan Van Ness about a gender non-binary guinea pig. Continue reading at The Bookseller

[ The Bookseller | 2020-01-08 06:46:35 UTC ]
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We blog, we tweet, we post to Facebook: Let’s instead savor the art of the essay

Three new collections — by D.H. Lawrence, Emmanuel Carrère and Greg Gerke — highlight the power of the form. Continue reading at The Washington Post

[ The Washington Post | 2019-12-19 19:00:00 UTC ]
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After Ups and Downs, Facebook Referral Traffic to Publishers Stabilizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
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After ups and downs, Facebook referral traffic to publishers stablizes

Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday

[ Digiday | 2019-12-10 05:01:35 UTC ]
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404 Ink lands Donnelly book on video games and mental health

Indie 404 Ink has landed a part-memoir, part-investigation of how video games can positively impact mental health from journalist Joe Donnelly. Continue reading at The Bookseller

[ The Bookseller | 2019-10-31 16:31:20 UTC ]
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WPP returns to growth and Facebook News offers publishers ‘free money’: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 10:25:54 UTC ]
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