YouTube, on an aggressive push to expand its footprint in online video, is said to be offering publishers more control over their own ad inventory in order to win their business.The site is offering major publishers who choose its backend video player the ability to control ad sales both on their sites and on YouTube, according to people familiar with the new offering.Additionally, YouTube is offering the player and its services for free, they said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-01 00:00:00 UTC ]
Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson... Continue reading at Advertising Age
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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n">Reuters) - Buyout firm Apollo Global Management LLC is in advanced talks to acquire most of the assets of Digital First Media, publisher of the Denver Post and San Jose Mercury News, for around $400 million, according to people familiar ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-17 00:00:00 UTC ]
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Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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Time Inc., the nation's largest magazine publisher, is close to naming former TV executive Rich Battista to lead the company's largest brand, People magazine, as well as its sibling publication Entertainment Weekly, according to two people familiar with the matter.The position -- president of... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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Bertelsmann SE, Europe's biggest media company, intends to increase its stake in book-publishing venture Penguin Random House as early as next year, according to people familiar with the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-10-07 00:00:00 UTC ]
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Ad spending for online video is expected to double by 2017, which means publishers and advertisers are placing greater emphasis on not only developing more video content, but tracking user engagement as well. The infographic below, provided by MediaRadar, shows some of the opportunity online... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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People magazine lost roughly a dozen staff members to layoffs and buyouts last week, according to people familiar with the matter. The departures come just before Time Inc., owner of People, starts to trade independently of Time Warner on Monday, June 9.People is the largest money maker at Time... Continue reading at Advertising Age
[ Advertising Age | 2014-06-03 00:00:00 UTC ]
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Top executives from the Guardian, Time, USA Today, Atlantic Media's Quartz, the Onion and others took part in panel discussions with Digiday editors on a range of topics, such as applying established journalism techniques to the Web, embracing mobile, the rise of online video, and making... Continue reading at Digiday
[ Digiday | 2014-03-20 00:00:00 UTC ]
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After casting a wide net in its search for a chief revenue officer, Time Inc. has narrowed the field to candidates including two current executives: Jed Hartman, group publisher of news and business, and Mark Ford, exec VP-president of the sports group, according to people familiar with the... Continue reading at Advertising Age
[ Advertising Age | 2014-01-24 00:00:00 UTC ]
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You might think December would be the calm before the storm at Time Inc., which is, to say the least, expecting an eventful 2014. But CEO Joe Ripp is busy this month too.The company, which publishes magazines including People and Sports Illustrated, is slated to spin off from parent Time Warner... Continue reading at Advertising Age
[ Advertising Age | 2013-12-18 00:00:00 UTC ]
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Hearst is likely to call its forthcoming Dr. Mehmet Oz magazine "The Good Life," according to two people familiar with the matter. The title will likely also include the celebrity physician's name, though it's unclear precisely how that will be presented.A Hearst spokeswoman declined to... Continue reading at Advertising Age
[ Advertising Age | 2013-09-28 00:00:00 UTC ]
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Rupert Murdoch's News Corp. has expressed interest in buying book publisher Penguin Group, potentially undermining merger discussions between Penguin and Random House, people familiar with the situation said. Continue reading at AllThingsD
[ AllThingsD | 2012-10-29 00:00:00 UTC ]
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Digital print production has long been heralded for its ability to offer publishers the capability to economically produce books as needed and in smaller quantities than traditional offset printing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
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Talks to resolve U.S. and European price-fixing probes into ebooks are heating up, with three international publishers inclined to settle the matter, according to people familiar with the matter. Continue reading at AllThingsD
[ AllThingsD | 2012-04-05 00:00:00 UTC ]
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The Justice Department has warned Apple Inc. and five of the biggest U.S. publishers that it plans to sue them for allegedly colluding to raise the price of electronic books, according to people familiar with the matter. Continue reading at AllThingsD
[ AllThingsD | 2012-03-08 00:00:00 UTC ]
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Barnes & Noble Inc. has put its Sterling Publishing business up for sale, say people familiar with the situation, signaling a likely end to its decades-long involvement in the publishing of its own books. Continue reading at AllThingsD
[ AllThingsD | 2012-01-05 00:00:00 UTC ]
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Time Warner Inc. has picked Laura Lang, chief executive of the digital-ad firm Digitas, to run its Time Inc. magazine-publishing division, according to people familiar with the matter. Continue reading at AllThingsD
[ AllThingsD | 2011-11-30 00:00:00 UTC ]
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Amazon.com Inc. is talking with book publishers about launching a Netflix Inc.-like service for digital books, in which customers would pay an annual fee to access a library of content, according to people familiar with the matter. Continue reading at AllThingsD
[ AllThingsD | 2011-09-12 00:00:00 UTC ]
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In order to automate the workflow and offer solutions for publishers who have to do more with less, email service provider Contactology and content management system creator Metro Publisher have partnered to offer publishers a simpler solution for e-newsletter management. Continue reading at Folio Magazine
[ Folio Magazine | 2011-08-03 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 09/06/2011 - 09:19 Private equity firm Najafi Companies is reportedly in discussions to buy Borders in America. The Wall Street Journal said "people familiar with the matter" said the firm, which usually makes investments of $1bn or less, is in... Continue reading at The Bookseller
[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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