Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across screens. “We’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google said in a blog post announcing its mDialog acquisition. “While nothing’s changing for their customers immediately, over time we’ll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite.” Google did not reveal what it paid for mDialog. Google has been focused on digital video advertising, recently launching a special market called Google Select Partners for online publishers to sell commercials against their content. Moving forward, mDialog serves ads to Xbox and Apple TV, television video on demand, smartphones, and a number of other connected devices. The company emphasizes addressability data, which identifies whether ads are targeted to the right consumer. It also has technology that can serve linear TV advertising, a growing area of interest, especially for broadcasters. Video ad serving is evolving online and via television, and more media companies are investing in automated platforms to buy and sell commercials across screens and devices. Such programmatic technology is... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players. Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
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Leverages 'engagement player' tech from Selectable Media deal. The post Fitness Magazine Launches Digital Video Channel SweatTV appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-02 00:00:00 UTC ]
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Better Homes and Gardens publisher Meredith Corp. has acquired Grocery Server, a digital shopper marketing platform, in the company's latest attempt to build its digital capabilities.Meredith's AllRecipes.com has used Grocery Server's platform, which shows shoppers where they can buy recipe... Continue reading at Advertising Age
[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company
[ Fast Company | 2015-07-06 00:00:00 UTC ]
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There is a consensus in advertising that mobile video is the future, but that future is still hazy. Mobile video can run in apps like Facebook, Snapchat and YouTube or be bought through ad networks that serve the mobile Web. There are six-second, 15-second and 30-second formats, and there are... Continue reading at AdWeek
[ AdWeek | 2015-06-05 00:00:00 UTC ]
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Google says it will give European publishers â¬150 million (NZ$213.6 million) to help them adapt to the challenge of selling news online. Continue reading at Stuff
[ Stuff | 2015-04-29 00:00:00 UTC ]
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Google's new initiative will pay news outlets to dig into digital journalism.American tech companies have set their sights on the news business. A month after Facebook announced that it wants news outlets to publish content within Facebook, and a mere day after Snapchat poached acclaimed CNN... Continue reading at Fast Company
[ Fast Company | 2015-04-28 00:00:00 UTC ]
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In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, digital... Continue reading at AdWeek
[ AdWeek | 2015-04-27 00:00:00 UTC ]
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Watch highlights from the opening panel session at the Changing Media Summit 2015 Speaking at the Guardian Changing Media Summit 2015, a panel of leaders from Hearst Magazines, the Financial Times, Guardian News & Media, Johnston Press and FremantleMedia, describe how their businesses are... Continue reading at The Guardian
[ The Guardian | 2015-03-24 00:00:00 UTC ]
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Video consumption continues to accelerate, and traditional publishers need to keep an eye on this ever-continuing burgeoning market. Video ad revenue is expected to jump again by 26.1% in 2015 after an approximate expenditure of C$145 million ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-01-30 00:00:00 UTC ]
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Glossy magazine publisher Conde Nast, which owns Vogue and Vanity Fair, is enlisting its editors to consult with advertisers and help them create articles and images.The move -- which comes with the rollout of 23 Stories by Conde Nast, a new department charged with creating content for brands --... Continue reading at Advertising Age
[ Advertising Age | 2015-01-27 00:00:00 UTC ]
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You can take the book out of the library but you can't take the library out of the book.Krissy Wilson's Tumblr project, The Art Of Google Books, works on our nostalgia for both the printed word and our (now long gone) wide-eyed awe at digitizing it. Google Books was born in 2004, when accessing... Continue reading at Fast Company
[ Fast Company | 2014-11-10 00:00:00 UTC ]
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Bloomberg has placed video at the center of its digital efforts, a strategy that is beginning to pay off for the business publisher. The post Inside Bloomberg Media’s digital video business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-22 00:00:00 UTC ]
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As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference... Continue reading at Advertising Age
[ Advertising Age | 2014-09-30 00:00:00 UTC ]
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Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages,... Continue reading at Advertising Age
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and its products. As the video runs, a click over one of the frames pulls up a pastry recipe or product details for... Continue reading at AdWeek
[ AdWeek | 2014-07-03 00:00:00 UTC ]
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Video is on the tip of every publisher's tongue these days. And for good reason: Advertisers want it. Still, video is complex and not necessarily for everyone-at least not right away. That is, there's no disputing that the medium has arrived but what's still debatable is the value proposition... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-26 00:00:00 UTC ]
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Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select... Continue reading at AdWeek
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Google has a new message for premium publishers: "Hey, let us help you sell your video ads."Google has created a new ad-buying program for premium publishers to automate their video ad sales in a bid to expand their video business beyond YouTube.The company already helps some publishers manage... Continue reading at Advertising Age
[ Advertising Age | 2014-06-04 00:00:00 UTC ]
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