App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob (Google's mobile app network that serves the ads for 650,000 apps) to the Google Display Network. The Google Display Network powers mobile sites and apps for 2 million publishers such as The New York Times and weather.com. The move will give advertisers a boost at getting their ads seen. According to Google, advertisers that have already tested mobile-app-install ads on the Google Display Network increased their installations by about 28 percent, compared to when they only used AdMob. The Mountain View, Calif.-based company is also rolling out video ads that marketers can use to plug their apps. The full-screen ads pop up with a small piece of copy describing it and the app's rating in Google Play or Apple's App Store. Clicking through on an ad then automatically directs people to stores where they can download the app. In a blog post released this morning, Gree International—a mobile game developer for titles like War of Nations and Knights & Dragons—claimed some initial success from the video promos. The game developer said Google's video promos increased app downloads by 10 percent while reducing the cost-per-install price by 40 percent. Those numbers are based on the company's... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-31 00:00:00 UTC ]
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The decision in New York City set off a wave of returns, accompanied by bashful notes of apology and gratitude. Continue reading at The New York Times
[ The New York Times | 2022-03-31 14:46:31 UTC ]
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The rights and royalties management company aims to help publishers keep up with the changing industry through innovative solutions and technology offerings (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-28 04:00:00 UTC ]
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Dubbed the “OverDrive Hub” the new services will include two new components called Newsroom and The Loop, which are designed to give librarians new ways to "connect with their patrons as well as deliver insights into patron engagement with their digital collection.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-16 04:00:00 UTC ]
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Valve’s portable PC gaming machine, the Steam Deck, is gaining a lot of attention as its official release date draws near. But between its Linux-based Steam OS operating system and its power-efficient AMD parts, players could be forgiven for wondering which high-powered games can actually run... Continue reading at PC World
[ PC World | 2022-02-23 17:14:15 UTC ]
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In “Index, a History of,” scholar Dennis Duncan delivers an informative and witty history of those oft-overlooked back pages. Continue reading at The Washington Post
[ The Washington Post | 2022-02-18 13:00:05 UTC ]
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Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. The post The Trade Desk takes aim at Google’s Open Bidding with OpenPath launch appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-15 13:00:00 UTC ]
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If you’ve been paying attention to local news in the past year, you’ve likely noticed the concerning wave of book bans sweeping the nation. Books by authors of color; books that acknowledge historical atrocities; books featuring LGBTQ+ characters; sex education books for teens; all are under... Continue reading at Literrary Hub
[ Literrary Hub | 2022-02-09 19:49:33 UTC ]
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PC gaming Giant Take-Two has announced that it's making a big move into mobile gaming with the acquisition of Zynga for a total price of approximately $12.7 billion. Take-Two already owns Rockstar Games, Codemasters and 2K, producing games like Grand Theft Auto, Red Dead Redemption, Bioshock and... Continue reading at Engadget
[ Engadget | 2022-01-10 13:17:58 UTC ]
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Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience... Continue reading at AdWeek
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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The Libby app came into my life early in the pandemic, when in-person trips to the library weren’t possible and indie bookstores were up against massive USPS delays. The app—which allows users to instantly borrow ebooks from their local libraries—was an incredible gift. Twenty-two months, one... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-03 17:41:14 UTC ]
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You just got your hands on a new phone. Naturally, your first inclination is to head to the App Store or the Google Play Store to download your favorite apps to your shiny new device. While the Engadget team tries to keep our phones relatively unencumbered, there are some apps we can't live... Continue reading at Engadget
[ Engadget | 2021-12-27 18:00:49 UTC ]
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The Margate Bookshop has collected almost £3,000 to buy books for local schoolchildren with plans to run the fundraiser as an ongoing scheme alongside other independent bookstores, potentially as part of a charity. Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 07:48:13 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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'Just Roll With It' by writer Lee Durfey-Lavoie and artist Veronica Agarwala is a debut graphic novel about a grade-school girl who is beginning to deal with anxiety and Obessive Compulsive Disorder (OCD). An eight-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-09 05:00:00 UTC ]
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Sales of K-12 materials rose 35.2% in September and were up 32.7% for the first nine months of the year, offsetting declines in several other publishing areas, including adult trade. The K-12 segment was the big driver for industry sales through the first nine months of 2021, rising 32.7%.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-22 05:00:00 UTC ]
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Audio visual reading app xigxag has publicly opened a £250,000 funding round on the Seeders crowdfunding platform with more than 72% already raised. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 04:37:03 UTC ]
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LadBaby stars Mark and Roxane Hoyle's Greg the Sausage Roll: Santa's Little Helper (Puffin), illustrated by Gareth Conway, has debuted in the UK Official Top 50 number one spot, selling 41,306 copies in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-11-16 03:43:38 UTC ]
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A picture book and two middle grade books introduce young people to art mediums and their messages. Continue reading at The New York Times
[ The New York Times | 2021-11-12 21:41:23 UTC ]
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The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget
[ Engadget | 2021-11-11 20:31:33 UTC ]
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Will Smith has partnered with Black-owned bookshops and artists of colour across the UK and America to celebrate his upcoming memoir Will (Century), with Sevenoaks Bookshop featuring an artist’s display. Continue reading at The Bookseller
[ The Bookseller | 2021-11-11 02:48:04 UTC ]
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