App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob (Google's mobile app network that serves the ads for 650,000 apps) to the Google Display Network. The Google Display Network powers mobile sites and apps for 2 million publishers such as The New York Times and weather.com. The move will give advertisers a boost at getting their ads seen. According to Google, advertisers that have already tested mobile-app-install ads on the Google Display Network increased their installations by about 28 percent, compared to when they only used AdMob. The Mountain View, Calif.-based company is also rolling out video ads that marketers can use to plug their apps. The full-screen ads pop up with a small piece of copy describing it and the app's rating in Google Play or Apple's App Store. Clicking through on an ad then automatically directs people to stores where they can download the app. In a blog post released this morning, Gree International—a mobile game developer for titles like War of Nations and Knights & Dragons—claimed some initial success from the video promos. The game developer said Google's video promos increased app downloads by 10 percent while reducing the cost-per-install price by 40 percent. Those numbers are based on the company's... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-31 00:00:00 UTC ]
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The webcomics category is exploding in growth—and it’s only going to get bigger. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
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The Stockholm-based audiobook corporation Storytel, in association with some of French publishing's biggest players, goes live in France. The post Storytel Rolls Out Its Audiobook Service in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-09-27 10:14:35 UTC ]
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Being able to play modern, high-quality video games on just about any kind of PC is the big pitch of the handful of cloud gaming services out there. Using a subscription model, these services allow people with a strong internet connection to tap remote servers in order to play video games of... Continue reading at PC World
[ PC World | 2022-07-29 10:30:00 UTC ]
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Both in good times and under tough circumstances, Hong Kong and China print players remain steadfast in their mission to under-promise, over-deliver, and continue innovating. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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Starting on July 25, the American Booksellers Association will begin a phased rollout of new IndieCommerce 2.0 websites. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-21 04:00:00 UTC ]
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The Fable app is a new platform that aims to make reading more social. Here's what one writer thought of it. Continue reading at Book Riot
[ Book Riot | 2022-07-20 10:36:00 UTC ]
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'The Last Session' is the story of a delightfully diverse group of close high school friends and RPG gamers as they confront the significance of friendships as they also prepare to finish a longrunning Dice & Deathtraps gaming campaign. An 11-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
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Long in the works, the joint venture between Ingram Content Group and Shajah Book Authority is now up at running at Publishing City. The post Ingram’s Lightning Source Sharjah Installation Is Now in Place appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-07-07 22:43:11 UTC ]
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Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age
[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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If you use Amazon’s Kindle app on Android, you may have noticed the software doesn't offer the option to buy and rent ebooks or subscribe to the company’s Kindle Unlimited service anymore. Amazon announced the change last month and more recently began notifying customers of the move via email.If... Continue reading at Engadget
[ Engadget | 2022-05-31 16:17:08 UTC ]
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Here are seven entertaining audiobooks, selected with an eye for diverse tastes. Continue reading at The Washington Post
[ The Washington Post | 2022-05-26 13:30:00 UTC ]
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For decades the practice was deemed "dishonest and immoral," writes Brian Hochman. Continue reading at The Washington Post
[ The Washington Post | 2022-05-13 12:00:07 UTC ]
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The fund will be available to developers globally and will focus on those in the decentralized finance, gaming, and digital content space. Flow, one of the leading blockchains in the Web3 arena, has announced the launch of a new fund designed to spur innovation among those building apps, games,... Continue reading at Fast Company
[ Fast Company | 2022-05-10 09:00:23 UTC ]
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And. And. And. And. And. For whatever reason that specific string of words seems to be enough to permanently brick a Google Docs page. Noted Google's support pages mere hours ago, the poster who seemingly discovered this unusual bug is quick to point out that the series of five conjunctions,... Continue reading at Engadget
[ Engadget | 2022-05-05 21:36:09 UTC ]
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Google Play Books has announced that publishers in six countries can now create, edit, publish, and sell auto-narrated audiobooks on its platform. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-26 04:00:00 UTC ]
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A pandemic might close a library, but it can’t stop librarians. They were still finding new ways to remind us that libraries are about connections and experiences, writes Heidi LM Jacobs. Continue reading at CBC
[ CBC | 2022-04-17 08:00:00 UTC ]
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Viewers have long complained about the early HBO Max app’s tendency to crash, and its lack of discoverability features. There have been a number of overhauls and fixes since then. Now we know why. Turns out that HBO Max launched its apps before they were ready in order to keep up with its... Continue reading at Engadget
[ Engadget | 2022-04-14 23:32:58 UTC ]
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Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget
[ Engadget | 2022-04-14 13:00:13 UTC ]
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The New York Public Library made four banned books available nationwide on SimplyE, its free-reader app. The titles include Speak by Laurie Halse Anderson, King and the Dragonflies by Kacen Callender, Stamped: Racism, Antiracism, and You by Jason Reynolds and Ibram X. Kendi and Catcher in the... Continue reading at Engadget
[ Engadget | 2022-04-13 23:48:05 UTC ]
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Writers for Democratic Action, an organization of some 2,600 authors, is mobilizing its membership in a campaign called Book the Vote. WDA will facilitate nonpartisan voter registration for the 2022 midterm election, working with authors, bookstores, and libraries to educate voters about their... Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-04-13 04:00:00 UTC ]
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