App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools aimed at making it easier for marketers to plug mobile apps. The first change is that advertisers can extend AdMob (Google's mobile app network that serves the ads for 650,000 apps) to the Google Display Network. The Google Display Network powers mobile sites and apps for 2 million publishers such as The New York Times and weather.com. The move will give advertisers a boost at getting their ads seen. According to Google, advertisers that have already tested mobile-app-install ads on the Google Display Network increased their installations by about 28 percent, compared to when they only used AdMob. The Mountain View, Calif.-based company is also rolling out video ads that marketers can use to plug their apps. The full-screen ads pop up with a small piece of copy describing it and the app's rating in Google Play or Apple's App Store. Clicking through on an ad then automatically directs people to stores where they can download the app. In a blog post released this morning, Gree International—a mobile game developer for titles like War of Nations and Knights & Dragons—claimed some initial success from the video promos. The game developer said Google's video promos increased app downloads by 10 percent while reducing the cost-per-install price by 40 percent. Those numbers are based on the company's... Continue reading at 'AdWeek'
[ AdWeek | 2015-03-31 00:00:00 UTC ]
News tagged with:
#initial success
#game developer
#social networks
Fane has launched its first app, Fane TV, in response to growing customer demand and to enhance its offering for hybrid events. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 08:56:47 UTC ]
More news stories like this |
Reimagining Bookstores, a two-day online gathering of booksellers and publishing industry professionals, came to a close on October 19 with a clear mandate to continue building a movement to develop strategies that will lead to a more diverse, sustainable, and equitable bookselling trade in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#reimagining bookstores
#publishing industry
Amazon’s audiobook service Audible and phone apps for reading the holy books of Islam and Christianity have disappeared from the Apple store in mainland China Continue reading at ABC News
[ ABC News | 2021-10-15 21:01:46 UTC ]
More news stories like this | News stories tagged with:
#phone apps
#apple store
#mainland china
#audiobook
Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2021-09-22 10:13:53 UTC ]
More news stories like this | News stories tagged with:
#book market
#children's book
Algoriddim has been working closely with Apple for years on its djay apps and regularly appears in the company's keynotes. Now, it's integrating another Apple product, Shazam, into its latest iOS djay app with the release of iOS 15. The new feature lets you can scan your surroundings and... Continue reading at Engadget
[ Engadget | 2021-09-20 14:00:01 UTC ]
More news stories like this | News stories tagged with:
#streamlined access
#cool technology
#features include
#add effects
#libraries
Another conservative loudmouth comes to town. Plus: a Sunrise interview with Meghan Markle’s father falls flatMove over Andrew Bolt, Alan Jones and Peta Credlin – there is a new conservative loudmouth in town.Piers Morgan, the former editor of the UK tabloid News of the World, has returned to... Continue reading at The Guardian
[ The Guardian | 2021-09-17 02:36:53 UTC ]
More news stories like this | News stories tagged with:
#red carpet
#piers morgan
#conservative loudmouth
#meghan markle
#andrew bolt
#alan jones
#peta credlin
#news corp
Capstone, publisher of children’s books and K-5 ed-tech content, has acquired Buncee, a digital creation, collaboration, and communication tool for students and educators. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-09-14 04:00:00 UTC ]
More news stories like this |
Increasingly, books are something that libraries do not own but borrow from the corporations that do. Continue reading at New Yorker
[ New Yorker | 2021-09-02 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#library e-books
#libraries
The Novus banking app allows users to choose which charities will receive support, based on their purchases. The post Book Aid International Announces Partnership With the Novus App appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-25 01:10:14 UTC ]
More news stories like this | News stories tagged with:
#book aid
A comic art festival based in Yorkshire is encouraging the public to donate new and used comic books to its organisation, which will then distribute copies to schools and libraries. Continue reading at The Bookseller
[ The Bookseller | 2021-08-21 00:12:55 UTC ]
More news stories like this | News stories tagged with:
#comic books
#distribute copies
#libraries
Now that many kids are about to go back to school, Google thinks it can offer a helping hand — including after class. It's introducing Assistant and search features to help parents coordinate in morning and kids to learn more (or at least, stay entertained). To start, Family Bell is coming to... Continue reading at Engadget
[ Engadget | 2021-08-11 16:00:47 UTC ]
More news stories like this | News stories tagged with:
#google assistant
#google thinks
#mobile devices
#nest hub
#augmented reality
#in-person classes
#harry potter
Pearson’s underlying revenue increased by 17% in the first half of 2021, reflecting a “strong rebound” from last year, and “encouraging momentum in the underlying business”. The company has also announced a new college app launching in the US today, called Pearson+. Continue reading at The Bookseller
[ The Bookseller | 2021-07-30 05:24:08 UTC ]
More news stories like this | News stories tagged with:
#pearson reports
#strong rebound
As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
More news stories like this | News stories tagged with:
#digital advertising
#digital media
These websites and apps boost your reading speed, keep track of your personal library and recommend just the right book to fit your mood. Continue reading at The Washington Post
[ The Washington Post | 2021-07-10 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#personal library
US-based book distribution service Baker & Taylor has announced it will be offering libraries a "diversity analysis tool" to help them discover, manage and report on diversity-related topics. Continue reading at The Bookseller
[ The Bookseller | 2021-07-08 00:26:16 UTC ]
More news stories like this | News stories tagged with:
#libraries
Powered by the wholesaler's collectionHQ technology, Baker & Taylor’s “Diversity Analysis” tool will help identify opportunities for libraries to evaluate their collections against industry-accepted diversity subjects. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-07 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#library collections
#baker taylor
#identify opportunities
#libraries
Update your playlist with ‘The Passenger,’ ‘The Thursday Murder Club’ and ‘Red Island House Continue reading at The Washington Post
[ The Washington Post | 2021-06-25 12:00:00 UTC ]
More news stories like this |
The stereotype of military and machismo is still prevalent if not exclusive, but the stories are complicated Continue reading at The Washington Post
[ The Washington Post | 2021-06-11 12:00:00 UTC ]
More news stories like this |
From set-up to major pros and cons, this is what you need to know about how to use the Kindle App on PC. Continue reading at Book Riot
[ Book Riot | 2021-06-07 10:39:00 UTC ]
More news stories like this | News stories tagged with:
#kindle app
#kindle
Our summer playlist will carry you across the country or just get you through beach traffic. Continue reading at The Washington Post
[ The Washington Post | 2021-05-27 13:00:00 UTC ]
More news stories like this | News stories tagged with:
#summer drive
#summer playlist