Google Revs Up Mobile Web With AMP, But What About Marketers?

A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new standard."It is part of what we are thinking about from an innovation standpoint long-term," said Craig DiNatali, director-news and magazine partnerships at Google. "I'm sure they [brands] would be interested in the experience of being able to render a landing page faster. I certainly see the appeal there."Unfortunately for Google, and perhaps for consumers as well, marketers are still struggling to adjust to the mobile web as it stands, so they may not be quick to jump into AMP. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-02-22 00:00:00 UTC ]
News tagged with: #mobile web

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How to Establish Robust Trade in Emerging Ebook Markets

For an ebook distributor to succeed in a developing market they need to adapt to methodologies, in particular payment mechanisms, already prevalent in that market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-29 00:00:00 UTC ]
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Mobile Startup Offers Magazine Subscriptions Via Text Message

Boku, a mobile payments company that works with Facebook and Sony, thinks text messaging can help magazine publishers boost their subscription revenue.If nothing else, it might cut down on the number of subscription notices -- otherwise known as "blow in" cards -- tucked inside magazines.The San... Continue reading at Advertising Age

[ Advertising Age | 2014-08-28 00:00:00 UTC ]
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Spain's domestic market sees 12% drop in 2013

Spain's domestic publishing market saw a year-on-year drop in turnover of approaching 12% in... Continue reading at The Bookseller

[ The Bookseller | 2014-08-28 00:00:00 UTC ]
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Liberio review: Turn your Google Docs into a published ebook

Now that eBooks have enabled anyone to be a published author, more would-be scribes are submitting their work directly through digital storefronts like Kindle Direct Publishing. Yet even with this radical change in the book industry, the e-publishing process is hardly simple. In fact the... Continue reading at PC World

[ PC World | 2014-08-27 00:00:00 UTC ]
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EducaTablet: Latin America’s New Mobile-centric K-12 Content Platform

EducaTablet has launched a digital-content ecosystem where Latin American students can access textbooks from major publishers, in Spanish and English, online and off. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-26 00:00:00 UTC ]
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'No flattening' in Dutch-language ebook market

Second-quarter 2014 data collected by leading Dutch distributor CB Logistics indicates a... Continue reading at The Bookseller

[ The Bookseller | 2014-08-21 00:00:00 UTC ]
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Mobile traffic surpasses desktop for top UK publishers

The top newspaper and magazine publishers in the U.K. have now crossed the mobile-desktop audience threshold, with many reporting that over half their audience now views their content on mobile and tablet devices. The post Mobile traffic surpasses desktop for top UK publishers appeared first on... Continue reading at Digiday

[ Digiday | 2014-08-19 00:00:00 UTC ]
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Giving Hungry Fans What They Want: Four Big Web-to-Cookbook Releases for Fall

PW spoke to the creators of How Sweet Eats, The Kitchn, Skinnytaste, and 100 Days of Real Food, as well as their editors, about what went into building their popular sites and their new cookbooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-18 00:00:00 UTC ]
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Mens Health stays strong at top of paid-for mens magazine market

Hearst-Rodale titles print sales fall back below 200,000, but remains well ahead of closest rival, Condé Nasts GQ Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-14 00:00:00 UTC ]
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AOL Says 92% of Marketers Use Programmatic Despite Persisting Challenges

AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle on where advertisers, publishers and agencies stood on programmatic ad buying, it surveyed a selection of them—with most representing... Continue reading at AdWeek

[ AdWeek | 2014-08-13 00:00:00 UTC ]
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Harper Has New Indie Marketing Fund

HarperCollins has started what it is calling the HarperCollins Promotional Fund (HCPF), a program which will provide additional funds to help independent retailers market HC books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
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Google and Barnes & Noble come together to offer same-day shipping

Customers in certain areas of New York City and Los Angeles can now get same-day shipping on Barnes & Noble products. Will it help the book retailer? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-08 00:00:00 UTC ]
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B&N Partners With Google for Same-Day Delivery

The bookselling chain is partnering with Google's new shopping service, Google Shopping, to offer same-day delivery in three U.S. cities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
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Barnes & Noble looks to Google to rival Amazon's same-day book deliveries

Need that yoga for dogs book yesterday? You can now get it "today" at least from Barnes & Noble, who have joined Amazon with same-day book deliveries. It's enlisting an odd partner for the service: Google, one if its competitors in the ebook space.... Continue reading at Engadget

[ Engadget | 2014-08-07 00:00:00 UTC ]
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Google, Barnes & Noble team up for same-day book deliveries

Google and Barnes & Noble, taking on their mutual rival Amazon.com, have paired up to offer same-day delivery of books purchased online. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-08-07 00:00:00 UTC ]
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Web-content promoter buys West Coast firm

Taboola, the Manhattan startup that selects and promotes recommended and sponsored articles at the bottom of publisher Web pages, has bought Pasadena, Calif., based digital publishing software... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2014-08-05 00:00:00 UTC ]
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Catholic Marketing Network: A Trade Show that’s Thriving

There was no missing the life-size photo of Pope Francis near one of the entrances to the 18th annual Catholic Marketing Network trade show July 29-Aug. 1. He was there in spirit, perhaps, and certainly adorned many a book cover at a show publishers said brought robust sales and many... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
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Bowker: title numbers hold steady in US print market

A 1.6% decline in the number of traditionally published print titles in the US last year shows... Continue reading at The Bookseller

[ The Bookseller | 2014-08-05 00:00:00 UTC ]
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Google News Gives Publishers More Control Over How It Indexes Their Sites

While European publishers have a rather contentious relationship with Google News, U.S. publishers have no such qualms and are more than happy to be indexed by the search giant’s crawlers. And starting today with the launch of the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-04 00:00:00 UTC ]
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Chinese Book Market Snapshot: Bestsellers, E-publishing, Translation

Xiaoying Chu at Charlesworth (Beijing) Information Services details the booming Chinese digital publishing market and the strides being make by online booksellers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-04 00:00:00 UTC ]
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