Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select and it will open inventory from publishers like Time Inc. for brand clients form media agencies like Omnicom Media Group. Google is being choosy with who can join the market, because it wants to only offer premium video inventory, the company said. “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high-quality inventory they want,” Mohan said in an e-mail statement today. “Our publisher partners also want to take advantage of the ease and efficiency of programmatic to connect with top brands, but with transparency and control over how that happens. “In order to grow the marketplace for everyone, we need to invest in the systems that will make it easier for brands and premium publishers to transact at scale.” Google did not confirm the partners it has on board, but Time Inc. and Omnicom did comment in the announcement of the program. Video is an important component in brand advertising online, accounting for $6 billion a year in spending. “We’re introducing a way for marketers and publishers to execute direct, reservation-based sales through the DoubleClick platform,” Mohan said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Hachette Livre (Lagardère Publishing) is a leading publisher in three key languages: French, Spanish and English. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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In December 2010, China Education Publishing & Media Group (China Education) was formed as a strategic merger to reshape educational publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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FTD is an educational publishing company in Sao Paulo, Brazil, founded in 1902 to support schools run by the Maristas Brothers throughout the country. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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As one of Latin America’s major communication groups, Grupo Abril provides information, education and entertainment to most public segments and integrates with many forms of media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Founded in 1992 by Hervé de la Martinière, the French publishing company initially focused on illustrated books in Photography, Heritage, Art, and Leisure, and is now also active in general trade. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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HarperCollins is a subsidiary of News Corporation, a diversified global media company with operations in cable network programming, film, television, direct broadcast satellite television, and publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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The son of T Rex frontman, Marc Bolan, is suing a UK music publisher for $2m, alleging the company has violated copyright laws. Continue reading at BBC News
[ BBC News | 2013-07-19 00:00:00 UTC ]
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Movable Type literary agents Jason Allen Ashlock and Adam Chromy write of their experiences assisting The Rogue Reader authors in self-publishing their work. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-18 00:00:00 UTC ]
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Just a few days after Google and Twitter pushed for the government to reveal the number of security-related requests, the Obama administration and Congress have just received another salvo backed by even more tech heavyweights -- 63, to be exact. A letter signed by many of the giants covered by... Continue reading at Engadget
[ Engadget | 2013-07-18 00:00:00 UTC ]
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Google has added images of the Diagon Alley set from the 'Harry Potter' movies to its Street View function, allowing users to virtually walk through the magical shopping center. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-18 00:00:00 UTC ]
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'Saving Mr. Banks' stars Tom Hanks as Walt Disney and Emma Thompson as 'Poppins' author P.L. Travers in the story of how the children's book became a Disney film. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-17 00:00:00 UTC ]
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Nielsen Book has reorganised its BookData Publisher Services team, making four new appointments... Continue reading at The Bookseller
[ The Bookseller | 2013-07-17 00:00:00 UTC ]
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Under the Carib Sun author Ro Cuzon's essay describes journey to becoming a novelist and his experience in the agency-created Rogue Reader self-publishing program. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-17 00:00:00 UTC ]
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Icon Books has signed a self-published self-help book directly from the author. Kate Hewson,... Continue reading at The Bookseller
[ The Bookseller | 2013-07-16 00:00:00 UTC ]
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Literary agents Jonny Geller and Edina Imrik in London talk with Porter Anderson about Curtis Brown's and Ed Victor's author-publishing approaches. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
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Led by the news that Hugh Howey agent Kristin Nelson has signed self-publisher Barbara Freethy, who has sold 3 million books, the Ether looks at agent mystique. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
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To kick off a week-long series on agents and self publishing from guest editor Porter Anderson, we start by reopening the discussion on literary agents as publishers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-15 00:00:00 UTC ]
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JK Rowling has secretly written a crime novel under the guise of male debut writer Robert Galbraith. Continue reading at BBC World
[ BBC World | 2013-07-15 00:00:00 UTC ]
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Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller
[ The Bookseller | 2013-07-12 00:00:00 UTC ]
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A graphic novel adaptation of the life of Gabriel García Márquez published by Rey+Naranjo in Bogota has brought new attention to Colombia's graphic novel industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-12 00:00:00 UTC ]
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