Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run "misrepresentative content" although it stopped short of banning fake news from its pages. Facebook clarified existing rules that it won't integrate or display ads in apps or sites that are illegal, misleading or deceptive."Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or conceal information about the publisher, the publisher's content, or the primary purpose of the web property," Andrea Faville, a Google spokeswoman, wrote in a statement. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
A few months ago, Federated Media announced it was shuttering its direct ad sales practice and essentially pushing banner-selling into the realm of machines to focus on native advertising. The move got many in the online publishing world fired up—debating whether this was an isolated incident or... Continue reading at AdWeek
[ AdWeek | 2013-02-08 00:00:00 UTC ]
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Moving forward with an expanded focus on digital media, Time Out New York (TONY) has integrated e-commerce and daily deals into its website and newly-launched apps. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-11 00:00:00 UTC ]
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