Girl With iPad Head Helps Launch 'Cosmo for Guys' App

Hearst's first iPad-only magazine, CFG: Cosmo for Guys, has just been released. And to promote it, they released this little video of a girl walking through Bryant Park in New York with her head replaced by iPads. It's a pretty nifty setup, with four iPads surrounding her head, all projecting the image of her head. The concept is by Thinkmodo, and the metaphor is clear: The app will help you get inside a girl's head. The thing was actually created by Clockwork Apple, which had to rig up a camera in the woman's purse that sent a live feed to video glasses inside her iPad head, so she wouldn't walk into anything. Written by women for men, with articles like "Would She Cheat?" and "3D Sexual Positions," Cosmo for Guys seems prepared to prey on the same fears of sexual inadequacy and relationship failure that regular Cosmo has made its bread and butter for years. Well done, Cosmo, well done. Continue reading at 'AdWeek'

[ AdWeek | 2011-08-01 00:00:00 UTC ]
News tagged with: #bryant park #clockwork apple #live feed

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Natmag poaches Grazia publisher Ella Dolphin for Cosmo

Ella Dolphin, the publisher of Bauer Media title Grazia, is to join Cosmopolitan as publishing director. Continue reading at Media Week

[ Media Week | 2011-07-20 00:00:00 UTC ]
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Amazon Kindle launches textbook rentals

Iniative would allow Kindle users to rent books with up to 80% offAmazon.com launched Kindle textbook rentals, promising "tens of thousands of textbooks" at discounts of as much as 80% less than purchase price on July 18. Continue reading at Baltimore Sun

[ Baltimore Sun | 2011-07-20 00:00:00 UTC ]
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Egmont launches new teen magazine 'We Love Pop'

Egmont Publishing Group is to buck the trend in the teen media market with the launch of We Love Pop, a new monthly pop magazine aimed at teen girls, more than five years after Smash Hits folded. Continue reading at Media Week

[ Media Week | 2011-07-18 00:00:00 UTC ]
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Hearst-Owned Magazines Launching Daily Deals With Group Commerce

Hearst-owned magazines is treading on to Groupon's territory with the launch of group-buying discounts, starting off with Road & Track and Car and Driver. Continue reading at AllThingsD

[ AllThingsD | 2011-07-18 00:00:00 UTC ]
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Solzhenitsyn stories head rights deals

Written By: Graeme Neill Publication Date: Fri, 15/07/2011 - 10:29 A new collection of stories from the late Nobel Prize-winning author Aleksandr Solzhenitsyn; a début by a former Macmillan, Penguin and Hachette marketer; and Richard Ford’s new novel were among the rights deals signed this... Continue reading at The Bookseller

[ The Bookseller | 2011-07-15 00:00:00 UTC ]
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Sony to launch upgraded e-readers

Written By: Bookseller Staff Publication Date: Thu, 14/07/2011 - 09:14 Sony is to launch a range of upgraded e-readers in the US to challenge Amazon's Kindle. The range of Sony Readers, priced from $180-$300 (£112-£186), looks set to launch in August, prior to the electronics giant's release... Continue reading at The Bookseller

[ The Bookseller | 2011-07-14 00:00:00 UTC ]
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Google+ Idea Guy Says Google Still Trying to Hold Him Back

Paul Adams, the Google social researcher turned Facebook product manager who's credited with giving Google the idea for circles of friends that it's utilized in Google+, spoke out against his former employer tonight on his blog. Adams protests that Google is blocking the publication of a book he... Continue reading at AllThingsD

[ AllThingsD | 2011-07-13 00:00:00 UTC ]
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Templar hits the right notes with Drummer Girl

Written By: Bookseller Staff Publication Date: Wed, 13/07/2011 - 07:44 Templar Publishing has bought world English language rights to a "gritty yet glamorous tale of murder, romance and rock ‘n’ roll". Helen Boyle, commissioning fiction editor, bought the rights to Drummer Girl by Bridget... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Kobo launches ebook store in Germany

Written By: Bookseller Staff Publication Date: Wed, 13/07/2011 - 09:37 Kobo has begun selling ebooks in Germany, including offering 80,000 titles in the German language, and 2.4 million ebooks in total. The ebookseller is also promising that its devices will be sold in a major consumer... Continue reading at The Bookseller

[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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Google launches first e-reader

Written By: Katie Allen Publication Date: Tue, 12/07/2011 - 08:30 Google has launched a branded e-reader, the first device to be integrated with the Google ebooks platform. The internet giant teamed up with manufacturer iriver to produce the iriver Story HD, which goes on sale at Target on... Continue reading at The Bookseller

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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Sulkin to retire as Williams becomes Bodley head

Written By: Charlotte Williams Publication Date: Fri, 08/07/2011 - 08:40 Will Sulkin will be retiring from his role as publishing director of The Bodley Head in April 2012, with Stuart Williams, editorial director at Harvill Secker, to step into the position. Sulkin's retirement in 2012 will... Continue reading at The Bookseller

[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Independent ebook site launches

Written By: Caroline Horn Publication Date: Fri, 08/07/2011 - 08:36 A blogging site that aims to boost authors' independent ebook sales has been created by writers Katherine Roberts and Susan Price in response to a significant contraction in many authors' earnings. Roberts said: "The whole of... Continue reading at The Bookseller

[ The Bookseller | 2011-07-08 00:00:00 UTC ]
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Utne Reader Launches Social Media Curated Magazine

Utne Reader, a magazine that highlights the best of independent and alternative presses, has launched Alt Wire, a socially curated digital magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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Cinchcast Launches Audio Platform Cloud Solution for Digital Publishers

Cinchcast, whose technology has been used by BlogTalkRadio since 2006, released a cloud-based audio solution for digital publishers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
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Yes, That Is a Cat on the Head of a Soon-to-Be Public Company CEO (And, Of Course, It's Groupon's Andrew Mason)

Do you think Zynga's Mark Pincus would put a cat on his head for a national magazine shoot? Or LinkedIn's Jeff Weiner? Or, perish the thought, Mark Zuckerberg of Facebook? But the wacky stylings of Groupon CEO and Co-founder Andrew Mason seem to demand it. Continue reading at AllThingsD

[ AllThingsD | 2011-07-06 00:00:00 UTC ]
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Oldie launches Soho Literary Festival

Written By: Charlotte Williams Publication Date: Tue, 05/07/2011 - 08:49 The Oldie magazine team is launching a new literary festival, based in London's Soho, with authors including Man Booker-winner Howard Jacobson and Michael Morpurgo set to appear. read more Continue reading at The Bookseller

[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Penguin and Sainsbury's launch bookclub site

Written By: Charlotte Williams Publication Date: Tue, 05/07/2011 - 09:44 Penguin and Sainsbury's are to jointly launch a new website to support the Sainsbury's Book Club, launching on 21st July. The Book Club will run from 7th July 2011 to July 2012. As reported in January, the book club this... Continue reading at The Bookseller

[ The Bookseller | 2011-07-05 00:00:00 UTC ]
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Good African Coffee founder to The Bodley Head

Written By: Charlotte Williams Publication Date: Fri, 01/07/2011 - 11:09 The Bodley Head has acquired a non-fiction title about the developmental issues facing Africa, written by the founder of a Ugandan-based social enterprise that supplies processed coffees to the global market. Editor Kay... Continue reading at The Bookseller

[ The Bookseller | 2011-07-01 00:00:00 UTC ]
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Walker Books launches prize in tribute to late founder

Written By: Caroline Horn Publication Date: Fri, 01/07/2011 - 09:00 Walker Books has launched an award for new illustration to help mark the 20th anniversary of the death of the company's founder, Sebastian Walker. The Sebastian Walker Award will be run in collaboration with the MA course in... Continue reading at The Bookseller

[ The Bookseller | 2011-07-01 00:00:00 UTC ]
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E-booksellers silent on eve of new app rules

Written By: Bookseller Staff Publication Date: Thu, 30/06/2011 - 09:30 CNN reports that Amazon and Barnes & Noble are remaining tight-lipped on the eve of new app rules being introduced by Apple. Today, 30th June, is the deadline for app makers to get in compliance with Apple's strict new... Continue reading at The Bookseller

[ The Bookseller | 2011-06-30 00:00:00 UTC ]
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