Getting the Word Out: Audio Book Marketing 2011

The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 years—sometimes dramatically—audio publishers have kept pace with evolving marketing efforts. We checked in with the APA and publishers to see how they've been getting audio titles heard. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
News tagged with: #consumer habits

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Another Palin Book on the Way

Howard Books, an imprint of Simon & Schuster, announced on Monday that on May 24, it would publish "Blind Allegiance to Sarah Palin," an account of Ms. Palin's time as governor and as a vice-presidential candidate, written by Frank Bailey, one of her former aides. Continue reading at The New York Times

[ The New York Times | 2011-04-18 00:00:00 UTC ]
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London Book Fair: 'Back with a vengeance', say publishers

Written By: Bookseller Staff Publication Date: Fri, 15/04/2011 - 09:05 read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-15 00:00:00 UTC ]
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Book spend cut "easiest" way to save library revenue

Written By: Benedicte Page and Lisa Campbell Publication Date: Thu, 14/04/2011 - 16:09 A libraries boss has admitted cutting spending on books is "the easiest" way to achieve savings, as wholesaler Bertrams reports its library sales have slumped by a quarter. Results put out by parent Smiths... Continue reading at The Bookseller

[ The Bookseller | 2011-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #benedicte page #library sales #operating profits


Content Marketing Institute Launches Strategy Consulting Services

The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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'Heavy book buyers avoiding bookshops' says HC chief

Written By: Benedicte Page, Philip Jones and Charlotte Williams Publication Date: Wed, 13/04/2011 - 09:28 Bricks and mortar bookshops in the United States face a grim future, with the heaviest book buyers choosing to buy digitally, delegates at London Book Fair were told. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-13 00:00:00 UTC ]
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Penton Launches New Marketing Services Division

Penton Media today announced its new Marketing Services Group, a unit that will offer custom content, research and digital and sales optimization services to customers in 17 vertical markets. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-12 00:00:00 UTC ]
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Beautiful Books signs Real Man cookbooks

Written By: Graeme Neill Publication Date: Tue, 12/04/2011 - 08:00 Beautiful Books has signed exclusive world rights at London Book Fair with The Real Man Pizza Company to produce a series of cookbooks. The deal was signed between managing director Simon Petherick and Real Man m.d. Tom... Continue reading at The Bookseller

[ The Bookseller | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real man #digital formats #beautiful books #offer readers


Eason launches "diverse" marketing campaign

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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New awards on Sports Book shortlists

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 11:35 New awards for Best Racing Book and Best Sports Book Retailer will be up for grabs at this year's British Sports Book Awards 2011. W H Smith, Amazon, Waterstone's and Foyles are all in the mix to win the best sports retailer... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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The Bookseller Group to launch We Love This Book

Written By: Bookseller Staff Publication Date: Mon, 11/04/2011 - 09:06 The publisher behind The Bookseller is launching an ambitious new quarterly consumer book magazine and website this June, We Love This Book. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Magazine Launches Double in Q1 2011

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[ Folio Magazine | 2011-04-11 00:00:00 UTC ]
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Downloading Free Books to Your IPad

Reading reader Greg Jacobs is interested in putting books other than those available from the iBookstore on his iPad. He writes: Continue reading at PC World

[ PC World | 2011-04-11 00:00:00 UTC ]
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Quadrille buys book by Royal cakemaker Cairns

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[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Cutbacks hit the schoolbook market

Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 14:47 The Publishers Association has called for more government investment in learning resources after a survey revealed the schoolbook market was hit by cutbacks this year, with further cuts anticipated in 2012. The PA's recently... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #survey revealed #publishers association #government investment #learning resources #secondary headteachers


Trade looks to "packed" London Book Fair

Written By: Charlotte Williams Publication Date: Fri, 08/04/2011 - 08:48 A record number of exhibitors are set to showcase at the London International Book Fair next week, as one publishing m.d. reported a "bouncy and optimistic" mood ahead of the three-day event and digital conference. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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London Book Fair: ones to watch, part II

Written By: Bookseller Staff Publication Date: Thu, 07/04/2011 - 16:04 read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-07 00:00:00 UTC ]
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The Content Marketing Revolution

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[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing world #marketing services


Room top pick in spring TV Book Club

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[ The Bookseller | 2011-04-04 00:00:00 UTC ]
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Lessons from Powell's Books

Just one week before Borders filed for Chapter 11 bankruptcy protection, Powell's Books in Portland, Ore., laid off 31 employees, or 7% of its workforce, a move that followed downsizing the staff through attrition in 2010. While the situation at Powell's is not dire, unlike that of the nation's... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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Cooking the Books with Cara Eisenpress and Phoebe Lapine

With their food blog aimed at 20-something cooks, college cooking website, and forthcoming book, In the Small Kitchen: 100 Recipes from Our Year of Cooking in the Real World (Morrow, May), Cara Eisenpress and Phoebe Lapine might seem a lot older than their (combined) 51 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
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