Generation TikTok: how sportswomen set the bar higher than the men

Female athlete power on social media became ever more strident in 2024 – but the backlash also damaged careers and wellbeingLina Nielsen remembers the moment she had the idea. She was sitting around the Olympic Village in Paris with her sprinting teammates – and she was bored. “I said to Yemi Mary John: ‘I’m gonna make this TikTok’,” Nielsen recalls. She took herself to her bedroom, got out the flip phone each athlete had been given and typed into an Excel spreadsheet: “Where you at? Holla at me.”Her five-second spoof of Kelly Rowland’s music-video texting fail took hardly longer than that to make. It also got 8m views. “It’s funny that the videos that do that best are the ones you don’t put any effort in,” says Nielsen with a laugh. She is still trying to make sense of the fact that her TikTok channel was the most popular of any British athlete at the Games, beating even the knit-tastic Tom Daley in second place. At the end of the Olympic fortnight her channels had been viewed by more than the Australian and German teams combined. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-12-22 08:00:42 UTC ]

Other news stories related to: "Generation TikTok: how sportswomen set the bar higher than the men"


Eddo-Lodge retains top spot, as sales figures return to bestseller charts

Reni Eddo-Lodge's Why I'm No Longer Talking to White People About Race (Bloomsbury) has notched up a second week as the UK Official Top 50 number one, selling 34,211 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-06-23 13:15:03 UTC ]
More news stories like this


Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-19 11:00:02 UTC ]
More news stories like this


Lockdown learning helps education market rise as study guides’ sales surge

Though Nielsen has been unable to provide volume sales throughout the lockdown, the presence of multiple study guides in the bestseller lists points to a relative purple patch for the education sector. Continue reading at The Bookseller

[ The Bookseller | 2020-06-18 19:58:31 UTC ]
More news stories like this


Reni Eddo-Lodge becomes first black British author to top UK book charts

Why I’m No Longer Talking to White People About Race wins landmark ranking in the wake of worldwide Black Lives Matter protestsReni Eddo-Lodge has become the first black British author to take the overall No 1 spot in the UK’s official book charts.Eddo-Lodge’s Why I’m No Longer Talking to White... Continue reading at The Guardian

[ The Guardian | 2020-06-16 14:00:03 UTC ]
More news stories like this


Verb Agency Founders Want More Black Talent to Get a ‘Seat at the Table’

When industry veterans Yadira Harrison and Shannon Simpson Jones founded Verb, a brand consultancy/experiential agency hybrid, in 2018, they combined talents to offer clients expertise for mainstream and multicultural campaigns. In two years, the co-founders have overseen creative campaigns and... Continue reading at AdWeek

[ AdWeek | 2020-06-12 18:35:15 UTC ]
More news stories like this


Tampa Bay Wave launches latest cohort, featuring the next crop of startups you need to know

While startup accelerators are working to ensure existing companies stay afloat during the coronavirus pandemic, they're also shepherding in the next generation of businesses. The Tampa Bay Wave revealed its latest TechDiversity cohort, which is comprised of startups from across the world that... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-06-05 18:43:57 UTC ]
More news stories like this


Anti-racist book sales surge in US and Britain after George Floyd killing

Books by authors including Reni Eddo-Lodge, Ibram X Kendi and Robin DiAngelo are selling out on both sides of the AtlanticBooks tackling racism and white supremacy by authors including Reni Eddo-Lodge, Ijeoma Oluo and Layla F Saad are selling out in Britain in the wake of eight days of protests... Continue reading at The Guardian

[ The Guardian | 2020-06-03 14:40:35 UTC ]
More news stories like this


Coronavirus patterns make local news even more important

During the coronavirus pandemic, Ed Yong, a staff writer for The Atlantic, has written an impressive series of in-depth articles on the virus that causes COVID-19 and the often confusing details about how it has spread, what medical experts say we should be doing about it, and what governments... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-05-21 11:45:15 UTC ]
More news stories like this


Joe Wicks' Wean in 15 toddles to charts top spot

Joe Wicks' Wean in 15 (Bluebird) has star-jumped into the UK Official Top 50 number one spot according to Nielsen BookScan. Continue reading at The Bookseller

[ The Bookseller | 2020-05-19 05:58:51 UTC ]
More news stories like this


Sally Rooney's Normal People tops UK book charts as readers fall for TV version

Costa award-winning love story of Connell and Marianne takes top slot from David Walliams’ bestselling children’s book SlimeSally Rooney’s Normal People has flown to the top of the UK’s book charts more than two years after it was published, thanks to the release of the TV adaptation starring... Continue reading at The Guardian

[ The Guardian | 2020-05-13 15:44:19 UTC ]
More news stories like this


8 of This Week’s Most Telling Marketing Stats, From Earnings Calls to a Surge in Fashion Sales

In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek

[ AdWeek | 2020-05-01 20:05:11 UTC ]
More news stories like this


Lockdown TV: Netflix Dominates, News Surges and Bea Arthur Is Still Golden

But after a peak in March, the audience has started to shrink. “There’s only so much content people can consume,” a Nielsen executive says. Continue reading at The New York Times

[ The New York Times | 2020-04-30 21:29:30 UTC ]
More news stories like this


Nielsen: TV-Related Tweets Are Up Nearly Across the Board During Covid-19

Tweets about television are up in nearly every category from March 1 through April 15 compared with the same time last year, largely driven by the coronavirus pandemic, Nielsen found in a study, but one category stands out as a glaring exception: sports. Nielsen Social Content Ratings found that... Continue reading at AdWeek

[ AdWeek | 2020-04-28 12:05:23 UTC ]
More news stories like this


Walliams' Slime slithers to the charts' top spot

David Walliams' Slime (HarperCollins Children's) has leapfrogged Mrs Hinch's The Little Book of Lists (Michael Joseph) at the top of the UK Official Top 50 through Nielsen BookScan's TCM, for the comedian-turned-author's 57th week atop the chart. Continue reading at The Bookseller

[ The Bookseller | 2020-04-14 13:04:11 UTC ]
More news stories like this


Mrs Hinch dust-busts into the top spot, with Nielsen data still incomplete

Mrs Hinch's The Little Book of Lists (Michael Joseph) has swept straight into the UK Official Top 50 number one spot, ending the four-week reign of Hilary Mantel's The Mirror and the Light (Fourth Estate) at the top. Continue reading at The Bookseller

[ The Bookseller | 2020-04-07 17:08:28 UTC ]
More news stories like this


TV Time Spikes for Kids Stuck at Home During Coronavirus

It's no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos--and many of them are playing... Continue reading at AdWeek

[ AdWeek | 2020-03-27 17:50:19 UTC ]
More news stories like this


Do Writers Need Literary Agents?

Do writers need literary agents to get published and find success with their writing? Are there times when getting an agent doesn't make sense? We answer these questions here. The post Do Writers Need Literary Agents? by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-24 21:29:37 UTC ]
More news stories like this


Mantel maintains top spot as print market hangs on

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-23 20:03:58 UTC ]
More news stories like this


The Mirror and the Light shines with huge first-week sales

Hilary Mantel’s conclusion to her Thomas Cromwell trilogy sold more than 95,000 copies in three daysHilary Mantel’s much-anticipated The Mirror and the Light has been selling a copy every 2.7 seconds since its release last Thursday, with the final book in the two-time Booker winner’s trilogy... Continue reading at The Guardian

[ The Guardian | 2020-03-10 18:55:55 UTC ]
More news stories like this


Amazon Charts: Mantel maintains Most-Sold number one

Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the Amazon Charts' Most-Sold: Fiction top spot for a second week, the same week the eagerly awaited title sold 95,141 copies across all print editions through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2020-03-10 16:43:19 UTC ]
More news stories like this