Fyodor fever: how Dostoevsky became a social media sensation

White Nights, the author’s 1848 novella, sounds an unlikely candidate to go viral, but the story of lovelorn loneliness is now a favourite among TikTok and Instagram usersBeing popular on TikTok can make just about anything fly off the shelves, from beauty products to cucumbers, which became one of the most-ordered Deliveroo items after “cucumber guy” Logan Moffitt’s recipe videos went viral earlier this year. Books are no exception – authors such as Colleen Hoover and Sarah J Maas have what is known as “BookTok” to thank for their stratospheric success. Now joining their ranks, in a twist nobody saw coming, is Fyodor Dostoevsky.In 2024, the Penguin Classics little black book edition of Dostoevsky’s White Nights was the fourth most sold work of literature in translation in the UK. “We have a member of staff who has worked here for 25 years and he said we’d sell the odd one,” Amy Wright, a bookseller at Pritchards in Liverpool told me, “but the last two years there’s definitely been an upsurge.” Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-12-17 17:45:43 UTC ]

Other news stories related to: "Fyodor fever: how Dostoevsky became a social media sensation"

PRH launches new classics range Pocket Penguins

Penguin is bringing out a new series of classic titles in a "compact, jewel-like format" called Pocket Penguins. The series - dubbed "the future of Penguin Classics" - will launch in May 2016, featuring titles such as Mrs Dalloway by Virginia Woolf and The Secret Agent by Joseph Conrad, priced... Continue reading at The Bookseller

[ The Bookseller | 2016-02-19 00:00:00 UTC ]
More news stories like this

Penguin Classics to offer non-fiction 'Pocketbook' series

Penguin is to release a new non-fiction series of classics for the “discerning reader”. The first 10 books in the Penguin Classics’ Pocketbooks series will be released on 6th November, and include Virginia Woolf’s A Room of One’s Own, Friedrich Neitzche’s Beyond Good and Evil, and Sigmund... Continue reading at The Bookseller

[ The Bookseller | 2014-10-21 00:00:00 UTC ]
More news stories like this

British readers lost in translations as foreign literature sales boom

Popular Scandinavian authors including Jo Nesbø and Stieg Larsson drive growing domestic demand for translated booksBritish readers are devouring foreign fiction in record numbers amid a mini-boom in translated novels, inspired by the success of Scandinavian authors such as Jo Nesbø.Among a... Continue reading at The Guardian

[ The Guardian | 2014-08-24 00:00:00 UTC ]
More news stories like this

Job Moves: August 5, 2014

Louise Braverman has been named director of publicity for Penguin Books and Penguin Classics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-05 00:00:00 UTC ]
More news stories like this

Kerouac Heads To the iPad

Who says old books can't be made new again? Certainly not Penguin Classics, which is focused on revitalizing literature that has been available in print for decades and sometimes even centuries. For the imprint's first experimentation with apps, it has created an amplified edition of Jack... Continue reading at Publishers Weekly