Future publisher roles debated at FutureBook

Sharing on Facebook makes users 81 times more likely to turn into paying customers, the Futurebook Conference has heard. In a panel entitled What Does the Future Publisher Look Like? Andrew Savikas, c.e.o of Safari Books Online, said: "If you give people the opportunity to share, that makes them much more committed to the content. Shares on Facebook are 81 times more likely to turn into a paying customer." He also said demand for videos of non-fiction content was "exploding" on his platform.  Continue reading at 'The Bookseller'

[ The Bookseller | 2014-11-15 00:00:00 UTC ]

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