Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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Guardian Faber has bought a book about owls by poet and author Miriam Darlington. Owl Sense combines personal encounters with the birds with a look at their role in poetry, art and mythology. UK and Commonwealth rights were acquired from Clare Conville at Conville & Walsh by Laura... Continue reading at The Bookseller
[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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Big Hero 6 was created when Marvel's top brass was focused on X-Men. A decade later, Disney is bringing it back to life.When it was announced last year that the first-ever Marvel property that Disney Animation was going to tackle as a feature film was Big Hero 6, there was collective... Continue reading at Fast Company
[ Fast Company | 2014-11-07 00:00:00 UTC ]
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The internet powerhouses are using their billions to challenge in sectors far removed from their original business modelsThe webs biggest consumer companies make the bulk of their incomes, and have built up vast assets, from targeted advertising. It accounts for around 90% of Facebooks revenue... Continue reading at The Guardian
[ The Guardian | 2014-11-02 00:00:00 UTC ]
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Orion has created a new group publicity department, to be headed by Helen Richardson, who takes on the role of group publicity and communications director. The new department will comprise of two teams – a non-fiction team led by deputy publicity director Elizabeth Allen, and a fiction team led... Continue reading at The Bookseller
[ The Bookseller | 2014-10-25 00:00:00 UTC ]
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Guardian Faber has acquired a non-fiction book covering the experience of the Greenpeace protestors who endured two months in a Russian prison. Continue reading at The Bookseller
[ The Bookseller | 2014-10-23 00:00:00 UTC ]
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Amazon KDP's top selling author of all time, Barbara Freethy, has started a new imprint to oversee publication of her works in print formats. Hyde Street Press, part of Freethy’s Fog City Publishing company, will have its titles distributed by Ingram Publisher Services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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Hachette UK is to merge its three children's businesses into one division on 1st January 2015... Continue reading at The Bookseller
[ The Bookseller | 2014-09-25 00:00:00 UTC ]
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Hachette U.K. has consolidated all of its children's publishing into a single division, to be headed by Hilary Murray Hill, who will join in January from Egmont as Hachette Children's Group CEO. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-25 00:00:00 UTC ]
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The winner will be announced at a dinner ceremony on November 11 in London, and will receive £30,000, with each shortlisted author receiving £10,000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-24 00:00:00 UTC ]
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Standards are like plumbing: they are only noticed when they don’t work. And like plumbing, retrofitting a 200-year-old structure—legacy publishing—with new metadata standards to improve commerce in the digital age is, at best, a complex process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-05 00:00:00 UTC ]
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Sony Pictures Entertainment has tapped Ryan Doherty for the newly created role of v-p, literary development. Doherty, who will be based in New York City, will be tasked with, per SPE, "pursuing book-to-film-and-television opportunities." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-04 00:00:00 UTC ]
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Condé Nast may be a magazine publisher at its heart, but it's also embracing the promises of programmatic selling, at least in its own way. The post How Condé Nast retooled for programmatic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-04 00:00:00 UTC ]
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The transformation of Penguin Random Houses’ editorial operations began in earnest today with the announcement of the creation of the Penguin Publishing Group. The new unit, which will house all of Penguin’s adult imprints, will be headed by Madeline McIntosh, currently president of U.S.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-03 00:00:00 UTC ]
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Penguin Random House US has created a new division, Penguin Publishing Group, which brings... Continue reading at The Bookseller
[ The Bookseller | 2014-09-03 00:00:00 UTC ]
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Television newsman Anderson Cooper is taking a somewhat unusual career turn - into a comic book star. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2014-08-22 00:00:00 UTC ]
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Little, Brown Book Group has created a new editorial division encompassing the Piatkus, Constable... Continue reading at The Bookseller
[ The Bookseller | 2014-08-19 00:00:00 UTC ]
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Can a one-size-fits-all, low-price, consumer-dominated sales model support a diverse, innovative, challenging literary output?It is either an existential threat to intellectual freedom or a rustbelt media industry meeting its comeuppance at the hands of disruptive technology. The battle between... Continue reading at The Guardian
[ The Guardian | 2014-08-19 00:00:00 UTC ]
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#two-page ad
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Nerdist has turned from a being pet project of Chris Hardwick into a podcast maker, multi-channel network and online publisher that's expanding into TV and live events. Under the direction of president Adam Rymer, the Legendary Entertainment-owned brand has added an ad sales team and hopes to... Continue reading at AdWeek
[ AdWeek | 2014-08-14 00:00:00 UTC ]
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A recent survey of senior executive AOL Platform clients from leading US advertisers, agencies and publishers revealed how and why programmatic buying is being utilized in the industry. Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-14 00:00:00 UTC ]
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AOL announced last week that ad revenues were up 20 percent for the quarter, due in large part to the growth of its programmatic business. To get a better handle on where advertisers, publishers and agencies stood on programmatic ad buying, it surveyed a selection of them—with most representing... Continue reading at AdWeek
[ AdWeek | 2014-08-13 00:00:00 UTC ]
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