Facebook defends itselfWhen companies place job ads on Facebook and target them to younger users, is that ageist? Non-profit news organization ProPublica and The New York Times just raised concerns about the issue, adding that Amazon, Verizon, Goldman Sachs and Facebook itself use that practice; ProPublica quotes an employment expert who says doing so is "blatantly unlawful." As Ad Age's Garett Sloane writes, Facebook says it's doing nothing wrong here. "These individual ads are part of broader-based recruitment efforts designed to reach all ages," Rob Goldman, VP of ads at Facebook, said in a post. He compares that to how it's "OK to run employment ads in magazines and on TV shows targeted at younger or older people." He says that some companies may be actively looking for retirees, for example.Perhaps one reason that the New York Times-ProPublica report is getting traction is because it taps into the anxieties so many older workers feel. Silicon Valley, and quite a few industries, are youth-obsessed. Remember when Facebook's Mark Zuckerberg said in 2007 that "young people are just smarter"? The median age of a Facebook employee, according to data from Statista, is 28. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-22 00:00:00 UTC ]
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Scott Cunningham, svp at the Interactive Advertising Bureau and general manager of the IAB Tech Lab, told Adweek after a press conference today that he's been privy to ad-blocking data from major publishers that have recently begun using software that detects ad blocking. Pressed to characterize... Continue reading at AdWeek
[ AdWeek | 2015-09-30 00:00:00 UTC ]
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On the same day as Apple Inc.'s release of its much-anticipated Apple Music streaming service, a federal court upheld a ruling Tuesday that states the company illegally conspired with book publishers to drive up prices for ebooks to compete against Amazon.com Inc., USA TODAY reported. The... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-07-01 00:00:00 UTC ]
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The 700,000+ subscribers to Mamrie Hart’s YouTube series, You Deserve a Drink, already know about the custom cocktails that Hart creates each week in honor of whoever in pop culture needs it most. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
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Conde Nast chief revenue officer Pamela Drucker Mann announced her departure from the media company this morning, according to an internal memo shared by the company. Mann, who joined Conde Nast as the sales director for beauty at Jane magazine in 2005, has served as the... Continue reading at AdWeek
[ AdWeek | 2024-05-14 17:00:24 UTC ]
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As a bona-fide hater of actual reality, virtual reality is very appealing to me. However, I’m not that into 100 hour AAA games like Asgard’s Wrath 2 or Half Life: Alyx. I’m into short interactive experiences that can’t be had anywhere else. Good news for me? The Apple Vision Pro is getting a... Continue reading at Engadget
[ Engadget | 2024-05-08 18:39:58 UTC ]
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Digital media company Conde Nast unveiled a slate of new video programming at its NewFront presentation at Highline Stages in New York this morning, emphasizing its expanded efforts in the world of sports, news and live events. The company, which houses more than a dozen... Continue reading at AdWeek
[ AdWeek | 2024-04-30 18:00:00 UTC ]
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When the graphic novel remake of Ann M. Martin's book Claudia and the Bad Joke was the best-selling kids book in Canada earlier this month, it was time for bookworms to feel their hearts flutter with nostalgia. The original, part of the wildly popular The Baby-Sitters Club series, was published... Continue reading at CBC
[ CBC | 2024-04-26 08:00:00 UTC ]
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The New Press publisher Ellen Adler will step down from that role at the end of September, leaving the independent publisher of progressive books after a 21-year run. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-04 04:00:00 UTC ]
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Metro Detroit billionaire businessman Manoj Bhargava faces a lawsuit tied to his ongoing takeover bid of the former publisher of Sports Illustrated magazine.The lawsuit, filed last week in California in a Los Angeles County court, is brought by Ross Levinsohn, a veteran media executive and the... Continue reading at Crains New York
[ Crains New York | 2024-03-28 20:07:35 UTC ]
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By Dr Oliver Tearle (Loughborough University) Of all of the short stories by H. G. Wells (1866-1946), ‘The Apple’ is perhaps the most allegorical. First published in the Idler magazine in October 1896, the story concerns a schoolmaster who meets a man on a train; this man gives the teacher an... Continue reading at Interesting Literature
[ Interesting Literature | 2024-03-27 15:00:31 UTC ]
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RBmedia has appointed Michael Paull, former president of Disney's direct-to-consumer business, as its new chief executive officer, following what the company called “another year of record-breaking growth” in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-20 04:00:00 UTC ]
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John Grisham's longtime publisher will return after a buyout to oversee the publishing strategy for the John Grisham brand, "which will now live alongside the sales and corporate marketing teams," PRH CRO Jaci Updike wrote in a memo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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Gerald Levin, who led Time Warner Media into a disastrous $182 billion merger with the internet provider America Online, has died at the age of 84 Continue reading at ABC News
[ ABC News | 2024-03-15 09:02:35 UTC ]
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Arroyo, who founded CamCat in 2018 and published more than 100 titles, died on February 26 after a fall. Editorial director Helga Schier said that no decisions will be made about CamCat's leadership until Arroyo's estate is settled. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-13 04:00:00 UTC ]
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The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in... Continue reading at AdWeek
[ AdWeek | 2024-03-12 10:00:00 UTC ]
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Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWA\Media Arts Lab Tokyo, is based on a 1986 manga series by Osamu Tezuka. The story... Continue reading at AdWeek
[ AdWeek | 2024-03-07 14:16:11 UTC ]
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Over 500 members of the KidLit community—including Sabaa Tahir, Angie Thomas, and Jason Reynolds—have signed an open letter to the Society of Children’s Book Writers and Illustrators, calling for the organization to break its silence on the ongoing genocide in Gaza, which has so far claimed the... Continue reading at Literrary Hub
[ Literrary Hub | 2024-03-04 19:00:45 UTC ]
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