We spoke with Lisa Highton, publisher of the three-year-old U.K. imprint Two Roads, about the lure of debut authors, the difficulties of overseeing a young imprint, and what she's learned from attending literary festivals and talking to reading groups. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-11-10 00:00:00 UTC ]
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Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
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Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-19 00:00:00 UTC ]
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