Fortnite emerges as a social media platform for Gen Z

A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular game emerging as a new kind of social network for a key demographic of younger consumers that brands covet. “Unlike other platforms and services, Fortnite uniquely combines benefits from gaming, social media and streaming platforms, offering consumers a singular experience,” according to the report from NRG, a brand consultancy that specializes in the intersection of entertainment and technology. “Consumers say it's the best place to ‘be my authentic self’ and to ‘connect to what everyone is talking about, making me feel like I’m not alone.' ” Fortnite, the multi-player video game with 250 million users, has ascended as a social network in part due to its popularity on Twitch, the Amazon-owned streaming platform.  Fortnite has both the largest audiences and most streamers on the service, where its live videos and gameplay totaled more than 103 million hours in March, according to Twitch data. “Fortnite is the new Facebook in some ways,” says Henry Cowling, creative managing director at MediaMonks, a digital production company. “Millennials and Gen Z are much more used to living on platforms like Fortnite.” Fortnite’s audience remains much smaller than Facebook and YouTube, which each have roughly 2 billion users. Still, the game isn’t that far off from Twitter and its 330 million members. And Fortnite enthusiasts are extremely loyal: Those between the ages... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-10 14:30:00 UTC ]
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European Commission : 10 Facts About Media and Content Industries

10 facts about media and content industries 1. Digitization has increased book sales. Expenditure on electronic books almost doubled each year in 2006-2010 but still amounts to only 3% of global book sales. Forecasts however predict that reve ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #electronic books


Google Threatens French Media With Search Engine Ban

Yesterday will not be remembered as a great day in Google's history. As well as the vertiginous stock slide, which sliced 9% off its share value before trading was halted for a couple of hours, the search engine firm threatened war with the French media. L'horage dans le teacup is over a... Continue reading at Fast Company

[ Fast Company | 2012-10-19 00:00:00 UTC ]
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Creators! Submit! Top Digital Comics Distributor Opens Its Platform To Independent Artists

DC. Marvel. You. ComiXology, digital comics partner to the giants, wants your self-published creations. Continue reading at Fast Company

[ Fast Company | 2012-10-11 00:00:00 UTC ]
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AIM Partners With Restore Media

Active Interest Media (AIM) and Restore Media have agreed to partner in production of their historic home and building brands, the companies announced today. AIM  Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-09 00:00:00 UTC ]
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Frankfurt: 'agile publishers must find space on new platforms'

Publishers are facing a dystopian future in which they are bit-part players in the ecosystem... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dystopian future


Easypress Technologies Signs HarperCollins UK to Its Cloud Platform

Easypress Technologies, a book production software developer, is launching Book Publishing in the Cloud, a new technology platform it claims can cut the costs and time required to produce print and digital titles by as much as 50%. The new service is said to allow publishers to produce even more... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #produce print #technology platform #digital titles


Pratchett sets up own multi-media company

Bestselling author Sir Terry Pratchett has set up his own multimedia production company,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-01 00:00:00 UTC ]
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Egmont partners with DHX Media

Egmont UK is embarking on a drive to secure creative partnerships with children's... Continue reading at The Bookseller

[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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YUDU Media plans education push with new service

YUDU Media is to make a push into the education market with the launch of YUDU Education, a new... Continue reading at The Bookseller

[ The Bookseller | 2012-09-24 00:00:00 UTC ]
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Manhattan Media hits the block

Manhattan Media, publisher of local weeklies Our Town and The West Side Spirit whose CEO Tom Allon is running for mayor, is on the block, according to two people with knowledge of the situation. Since its founding 11 years ago by Mr. Allon and Richard Burns, managing partner of Isis Venture... Continue reading at Crains New York

[ Crains New York | 2012-09-12 00:00:00 UTC ]
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French Media Sites Demand Google Pay for Using Their Content

Publishers want a slice of Google ad revenue. France's major online newspaper publishers have called for a new legislation which will ensure internet search engines including Google have to pay them for using their published content. Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-12 00:00:00 UTC ]
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German media giant to grab ACP

Debt-laden broadcaster Nine Entertainment confirms the sale of its magazine portfolio to the privately owned Bauer Media Group. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2012-09-05 00:00:00 UTC ]
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The Growth of a Regional Magazine Company: Open Sky Media

After the acquisition of San Antonio, Austin Monthly and Austin Monthly Home, Hadley Capital, a private equity firm specializing in acquisitions, leveraged buyouts, management buyouts, recapitalizations and add-on acquisitions, among other things, founded Open Sky Media in March 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-04 00:00:00 UTC ]
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Kobo Writing Life platform ups royalty rate

Kobo is to up the level of royalties self-published authors earn on its Writing Life platform by... Continue reading at The Bookseller

[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased competition #marketing spend #bad news #print media


Twitter Cofounders Unveil Medium, A Publishing Platform That Feels Like Tumblr And Looks Like Pinterest

Twitter cofounders Biz Stone and Evan Williams today offered a preview of Medium, their new publishing platform. Medium is at heart a blogging service, although right now it's only open to a select few authors. The posts are organized into "collections" that use different layouts depending on... Continue reading at Fast Company

[ Fast Company | 2012-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #blogging platform


Dwell’s Multi-Pronged Media Strategy

As print continues to decline and digital often struggles to live up to the hype, events are offering higher profits than print and, for many publishers, far higher revenues than digital. Luxury consumer magazine and media company Dwell, however, is leveraging all of these different groups and... Continue reading at Folio Magazine

[ Folio Magazine | 2012-07-26 00:00:00 UTC ]
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Media Decoder Blog: Tina Brown on 'Scaremongering' and Newsweek

The editor of Newsweek Daily Beast wrote to reassure staff members after comments by Barry Diller about the future of a print version of the magazine. Continue reading at The New York Times

[ The New York Times | 2012-07-26 00:00:00 UTC ]
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Media Decoder Blog: Penguin Acquires Self-Publishing Company

The publisher has bought a Bloomington, Ind.-based company called Author Solutions, which so far has attracted 150,000 authors releasing their own books. Continue reading at The New York Times

[ The New York Times | 2012-07-19 00:00:00 UTC ]
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Media Decoder Blog: Survey Shows Growing Strength of E-Books

The ebook format became the most popular one for adult fiction in 2011, surpassing hardcover books and paperbacks, according to an annual survey. Net revenue from ebook sales over all more than doubled from 2010. Continue reading at The New York Times

[ The New York Times | 2012-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook format #adult fiction #annual survey #net revenue #ebook sales