With Forbes for sale, Fortune's website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.The category offers a glimpse into the publishing world at large, where 2014 will see traditional media companies continue to do battle with digital upstarts and new players emerge. Already this year, the former editors of AllThingsD introduced their new website Re/code with backing from NBC Universal, adding another prominent combatant to the field.The good news for business magazines, according to media buyers and marketers, is that they offer a strong editorial product at a time when advertisers are eager to appear in, around or near high-quality content. The magazines themselves also point to their broadening portfolio of conferences, foreign licensees and other new revenue streams. Forbes, for example, is building a Forbes-branded office tower in the Philippines and putting its name on the business school at Ashford University in Iowa. Fortune events such as The Most Powerful Women Summit and the Global Forum are generating growing profits in their own right. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-01-04 00:00:00 UTC ]
At a time when magazines need to create content for all different platforms, the old culture of operating in silos can’t continue, said Hearst Magazines president David Carey. “We have to set aside long-held orthodoxies and come together to create great content,” said Carey, who spoke at... Continue reading at AdWeek
[ AdWeek | 2012-05-02 00:00:00 UTC ]
More news stories like this
Written By: Lisa Campbell Publication Date: Thu, 23/06/2011 - 06:25 Book wholesaler and consultant service Bookspeed has appointed Gary Weston as its new m.d with immediate effect. Co-owner Kingsley Dawson has moved on to become chairman of the company, which is in its 25th year. Weston has... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this