Folio: Show Speakers Highlight Brand Power on Day One

Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media, hosted an opening panel featuring five top B2B and consumer media executives from Active Interest Media, Adweek, The Nation, Trusted Media Brands and Skift. In all cases, these publishers are not only building revenue, but are highly focused on building loyalty among their audiences.  Panelists began by sharing the success, and in some cases failures, of membership models they have introduced. The Nation’s president, Erin O’Mara, illustrated the success of the magazine’s popular travel program that took off as a result of readers’ appreciation for a specific, experiential content The Nation could provide, which included traveling to and exploring Cuba (a country the magazine regularly covers). Active Interest Media's president and CEO, Andrew Clurman, noted that solving problems can create brand power, such was the case with their AAA-like insurance program for horseback riders, “If we’re going to survive, it’s not about trying to compete, it’s about creating new solutions for brand loyalists,” he said. TMB's Bonnie Kintzer, Adweek's Jeff Litvack and Skift's Rafat Ali all agreed. Creating innovative opportunities for audiences to engage with a brand is top of mind, and it’s the brand... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
News tagged with: #main stage #meredith magazines #chip gaines #magnolia journal #retain talent

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Book Riot’s Children’s Deals of the Day for April 10, 2024

The weird world of Wayside School, magical baking, a pasta disaster, and more of today's best children's book deals. Continue reading at Book Riot

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Book Riot’s YA Deals of the Day for April 6, 2024

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Why you should read some Samuel Delany today (and every day).

Today Samuel Delany–inventor/expander of several galaxies–turns 82. And I for one would like to throw some birthday love towards this greatest of octogenarians. Known for his high-concept science fiction and his sharp theories on social contact, Delany’s canon spans genres and generations. I... Continue reading at Literrary Hub

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Book Riot’s Children’s Deals of the Day for March 27, 2024

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Children’s Book Rights: Bologna’s Fourth ‘Kids Licensing Days’ Conference

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Deals of the Day: March 19

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London Book Fair 2024: Program Highlights for Wednesday

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London Book Fair 2024: Program Highlights for Tuesday

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