Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media, hosted an opening panel featuring five top B2B and consumer media executives from Active Interest Media, Adweek, The Nation, Trusted Media Brands and Skift. In all cases, these publishers are not only building revenue, but are highly focused on building loyalty among their audiences. Panelists began by sharing the success, and in some cases failures, of membership models they have introduced. The Nation’s president, Erin O’Mara, illustrated the success of the magazine’s popular travel program that took off as a result of readers’ appreciation for a specific, experiential content The Nation could provide, which included traveling to and exploring Cuba (a country the magazine regularly covers). Active Interest Media's president and CEO, Andrew Clurman, noted that solving problems can create brand power, such was the case with their AAA-like insurance program for horseback riders, “If we’re going to survive, it’s not about trying to compete, it’s about creating new solutions for brand loyalists,” he said. TMB's Bonnie Kintzer, Adweek's Jeff Litvack and Skift's Rafat Ali all agreed. Creating innovative opportunities for audiences to engage with a brand is top of mind, and it’s the brand... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
News tagged with:
#main stage
#meredith magazines
#chip gaines
#magnolia journal
#retain talent
The endorsement of a Chinese actor powers Yu Hua's 'To Live' to the top of China's April fiction charts, when fellow celebrities spread the word and young readers hear the call. The post April 2018 Bestseller Lists From China: Young Readers Cheer a Celebrity-Powered World Book Day appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-29 00:00:00 UTC ]
More news stories like this |
Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media companies
#video posts
#thursday evening
#media partners
#reach audiences
Facebook said today it will tweak the algorithms that control content in users’ news feeds to show more things that have been shared by friends and family, and less content from advertisers and publishers. The news feed, CEO Mark Zuckerberg said, will show less “passive content” that invites... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ll show
#news feeds
#sit back
Newcomers to publishing produce a pair of high-quality coffee-table books for their customers. The post When Building Their Brands, Two Retailers Look to the Power of Print appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print appeared
A keynote address by Bloomberg and HP Enterprise and the Eddie & Ozzie Awards bookend the final day of magazine-media's most comprehensive conference. The post Inspiration, Insight, and a Celebratory Luncheon Draw the 2017 Folio: Show to a Close appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#close appeared
#keynote address
#final day
With BookExpo's trade-show floor open on June 1 and 2, the May 31 'BEA Wednesday' programming is aimed at industry professionals in several key contexts. The post On BookExpo Wednesday: Pre-Show Programming Highlights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#industry professionals
The London Book Fair announces a debate on fair use and copyright. And BookExpo announces Stephen King will speak at the Author Breakfast. The post Trade Show Notes: London Book Fair Hosts Fair Use Debate; BookExpo Announces Author-Speakers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#author breakfast
Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#temporarily paused
#real estate
#personal finance
Tony Silber, vice president of Folio:, gives a preview of what's new and exciting for the most comprehensive magazine industry conference. The post Why the 2016 Folio: Show Is a Can’t-Miss Media Industry Event appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vice president
For the past year, ad blockers have made waves in the media world and threatened to wipe out digital advertising. Now one of those companies, Shine, has hired a chief revenue officer it's tasked with working closely with brands, agencies, publishers and trade organizations. Today, the company... Continue reading at AdWeek
[ AdWeek | 2016-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stark difference
#building bridges
English-speaking fans of Attack on Titan no longer have to badger their favorite scanlation group to speed it up. The hit manga's publisher, Kodansha, has teamed up with comiXology and Amazon to make each chapter available in English on the same day... Continue reading at Engadget
[ Engadget | 2016-04-11 00:00:00 UTC ]
More news stories like this |
Sony's first PlayStation TV show landed with a bit of a thud. Based on the comic book series by Brian Michael Bendis, Powers struggled to stand out against its superhero peers, especially those on rival streaming networks. The show does have a follow... Continue reading at Engadget
[ Engadget | 2016-03-25 00:00:00 UTC ]
More news stories like this |
Four publishing CMOs discuss reader and advertising revenue opportunities. The post Folio: Show Coverage: CMO Keynote Panel Discusses Strategies in a Changing World appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post folio
#show coverage
#changing world
Time, Inc. chief content officer on how magazines can adapt to thrive on a changed playing field. The post Folio: Show Coverage: Norm Pearlstine Delivers Opening Keynote appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post folio
#show coverage
[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#brand appeared
#sponsored content
#long time
#magazine publishers
As consumers scatter across an increasingly fractured media landscape, it’s getting harder to attract and keep them, let alone identify them. The post Editor’s Picks: 3 Reasons Why Magazine Marketers and Audience Development Pros Need To Be at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#show appeared
The organization is selling $99 tickets to the reading public for the first time, and offering author meet-and-greets as part of the package. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#consumer day
#fall show
#reading public
Among his other talents, Amazon CEO Jeff Bezos has been an effective public face of his company. No matter what you may have heard about Amazon, it was hard not to smile when Bezos brought his infectious laugh to such venues as The Tonight Show with Jay Leno and The Daily Show with Jon... Continue reading at Advertising Age
[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tonight show
#daily show
#jon stewart
There are a ton of ‘trends’ swirling around the magazine media industry these days. A lot of it is around advertising—programmatic, The post Three Reasons Why You Marketing Pros Should Join Us at the Folio: Show appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#show appeared
Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own... Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#show appeared