Flipboard moves to the web with plans to host some news publishers' content

After attracting more than 50m monthly readers on tablets and smartphones, US startup smashes down its walled garden and hopes partners will see the potentialFlipboard came to prominence as a news-reading app for tablets and smartphones, attracting more than 50 million monthly active readers by the end of 2014.Now it’s launching a fully-fledged website version where people will be able to browse their feeds of news and social updates. What’s more, Flipboard will also be hosting some publishers’ articles and splitting the advertising revenues with them. Related: Flipboard 2.0 looks to make everyone the editor of their own magazine Related: Flipboard reaches $800m valuation after new investment “One possibility it mentioned was for publishers to simply send pages to Facebook that would live inside the social network’s mobile app and be hosted by its servers; that way, they would load quickly with ads that Facebook sells. The revenue would be shared.That kind of wholesale transfer of content sends a cold, dark chill down the collective spine of publishers, both traditional and digital insurgents alike. If Facebook’s mobile app hosted publishers’ pages, the relationship with customers, most of the data about what they did and the reading experience would all belong to the platform. Media companies would essentially be serfs in a kingdom that Facebook owns.” Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-02-10 00:00:00 UTC ]

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