We spoke with a number of booksellers about how the Find Waldo Local campaign is continuing to grow and evolve. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-08-22 04:00:00 UTC ]
Daily Mirror owner will become UK’s biggest regional newspaper publisher as it takes control of more than 100 titlesThe publisher of the Daily Mirror has confirmed its £220m deal to take control of Local World, cementing its place as the UK’s biggest regional newspaper publisher.Trinity Mirror,... Continue reading at The Guardian
[ The Guardian | 2015-10-28 00:00:00 UTC ]
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Expanded regional publishing group will be able to increase digital investment and also present digital advertisers with a larger audience across the UKSo Trinity Mirror has become the UK’s biggest regional newspaper publisher by acquiring full ownership of Local World.The deal has been... Continue reading at The Guardian
[ The Guardian | 2015-10-28 00:00:00 UTC ]
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Online publishers are about to get a lot more options for embedding tweets in their stories, with Twitter announcing a new “ecosystem” of products around embedded tweets today at its Flight developer conference. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-22 00:00:00 UTC ]
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Maybe it's because he knows a thing or two about the space-time continuum that the rest of us civilians don't, but it sometimes seems as if Neil deGrasse Tyson is everywhere at once. A trained astrophysicist and the director of the Hayden Planetarium in New York, Tyson has also become an... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-22 00:00:00 UTC ]
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Kelly takes on new role of chief content officer as regional newspaper publisher builds its online presenceRegional newspaper group Archant has appointed Matt Kelly, Local World’s digital chief, to the newly-created role of chief content officer.Kelly, who previously spent six years at publisher... Continue reading at The Guardian
[ The Guardian | 2015-10-15 00:00:00 UTC ]
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Facebook's video ad service is gaining some traction with marketers, who are looking in general to spread ad dollars among more platforms, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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The LION Summit for local independent online news publishers took place in Chicago on Friday and Saturday. In two days of panels, there was plenty of focus on ad-selling strategies and other revenue-generating ideas, but one thing was large ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian
[ The Guardian | 2015-09-10 00:00:00 UTC ]
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Trinity Mirror's new digital strategy for its regional titles will see an increased focus on analytics and a drive to boost audience engagement, the publisher announced yesterday. Neil Benson, editorial director for regionals at Trinity Mi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-09-10 00:00:00 UTC ]
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Amazon launched Kindle Unlimited in India with local publishing partners that include Jaico, Westland, Grapevine, Orient, and Sinclude, and more promised. The post Amazon Launch Kindle Unlimited in India with Local Partners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-03 00:00:00 UTC ]
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Local-news publishers are able to reach people cheaper and more easily on the Web than they can through legacy media. But few have nailed the revenue side of the equation, which has been harder to crack. North Carolina’s Charlotte Agenda is trying to solve that problem by eschewing low-CPM... Continue reading at Digiday
[ Digiday | 2015-09-02 00:00:00 UTC ]
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Our ongoing series on illustrated book publishing in the US looks at the changing retail landscape for specialty and illustrated titles. The post Finding the Consumer for US Illustrated Books (Part 3) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-27 00:00:00 UTC ]
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LinkedIn’s latest eBook illuminates what thought leadership is and why your company needs a solid strategy in place. Among the crucial topics it covers is the difference between the three main types of thought leadership. It also offers real-world examples of companies that are building... Continue reading at Digiday
[ Digiday | 2015-08-07 00:00:00 UTC ]
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There’s no shortage of challenges for local news publishers. Not only are the scale and monetization issues still unresolved, but now local news sites also risk being edged out on tech and data by their pure-play tech counterparts. Consider BlockFeed, a news aggregation app that culls geotagged... Continue reading at Digiday
[ Digiday | 2015-08-05 00:00:00 UTC ]
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When Tramp Press asked authors submitting manuscripts to name the writers who inspire them, only 22% were female - pointing again to ‘the larger issue in the industry: our habitual dismissal of women’An Irish publisher has stoked the flames of the gender debate currently running in the literary... Continue reading at The Guardian
[ The Guardian | 2015-07-28 00:00:00 UTC ]
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Foyles Book Search is a unique app that enables customers to find the location of a physical book within the confines of Foyle's Charing Cross bookstore. The post Foyles Finds the Future With an App for In-store Searches appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-08 00:00:00 UTC ]
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A few years ago, Foursquare, Yelp and Groupon seemed to be booming with brands and consumers, painting a pretty lucrative picture of the future of local advertising. Fast-forward to today—Yelp is reportedly up for sale, Foursquare's growth has stalled, and the daily-deal market has burned out. ... Continue reading at AdWeek
[ AdWeek | 2015-07-07 00:00:00 UTC ]
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Audible.co.uk will tomorrow (7th July) launch This is Your Pilot Speaking!, a public vote to find its first original British sitcom. Listeners will be able to hear five comedy pilots commissioned by Audible Originals. They will then be asked to give the pilots a star rating, with the pilot... Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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Facebook can drive a lot of traffic to publishers, but the knock is that a lot of it is fly-by traffic. The Times is using a startup, KeyWee, to find subscribers among the casual readers, though. KeyWee comes up with keywords for articles and then targets the articles to Facebook users who are... Continue reading at Digiday
[ Digiday | 2015-07-02 00:00:00 UTC ]
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Daily Mail and Trinity Mirror, shareholders in local newspaper publisher, to share £25m after adjusted profits for 2014 go up 12%Local World reported a 12% rise in adjusted profits last year to £43.6m, netting shareholders the Daily Mail and Trinity Mirror more than £25m to share.David... Continue reading at The Guardian
[ The Guardian | 2015-06-30 00:00:00 UTC ]
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