Fassler To Oversee Combined Atria Publicity, Marketing Units

Atria senior v-p and publisher Libby McGuire announced the hiring of Kristin Fassler in the newly-created role of v-p and director of integrated marketing. Paul Olsewski, v-p and director of publicity, will leave Atria July 27. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-07-24 00:00:00 UTC ]
News tagged with: #newly-created role #integrated marketing

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Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market

'We remain committed to our customers in China," an Amazon spokesperson says, although Kindle sales will end June 30, 2023. The post Aspects of Amazon’s Plan to Take the Kindle Off the Chinese Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-06-02 19:53:43 UTC ]
More news stories like this | News stories tagged with: #kindle sales #chinese market #kindle


Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek

[ AdWeek | 2022-06-01 11:00:00 UTC ]
More news stories like this | News stories tagged with: #expanded version #digital media


Blanche Cirker, Cofounder of Dover Publications, Dies at 104

Blanche Cirker, who, with her husband, Hayward, started Dover Publications in 1941, died last week at the age of 104. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #dover publications


U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #barnes noble #selling books


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen


Deborah James’s second and final book tops Amazon chart ahead of publication

The columnist and podcaster’s How to Live When You Could Be Dead is out in August heads the bestsellers listPre-orders of Deborah James’s second book have soared within days of it becoming available. The podcast host’s memoir-cum-self-help volume is topping the Amazon UK bestsellers list, ahead... Continue reading at The Guardian

[ The Guardian | 2022-05-19 11:47:24 UTC ]
More news stories like this | News stories tagged with: #podcast host #richard osman #brought forward #final book


More than 25 Organizations Join ALA's 'Unite Against Book Bans' Campaign

“Our partners and supporters are critical in moving the needle to ultimately bring an end to book bans," said Deborah Caldwell-Stone, director of the ALA’s Office for Intellectual Freedom. “It’s time that policymakers understand the severity of this issue.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-11 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book bans #intellectual freedom


Washington Post Wins Pulitzer Prize In Public Service Journalism For Jan. 6 Coverage

The Post’s extensive reporting found numerous failures in political systems and security before, during and after the Jan. 6, 2021, riot. Continue reading at The Huffington Post

[ The Huffington Post | 2022-05-10 10:22:14 UTC ]
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Washington Post wins public service Pulitzer for Capitol attack coverage

Paper beat out two other finalists, the New York Times and the Milwaukee Journal Sentinel The Washington Post has won the 2022 Pulitzer prize for public service journalism, for The Attack, its account of the deadly assault on the US Capitol by supporters of Donald Trump on 6 January 2021.The... Continue reading at The Guardian

[ The Guardian | 2022-05-09 20:07:35 UTC ]
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Print Unit Sales Fell 6% at the End of April

With all categories except adult fiction posting declines, unit sales of print books fell 6.1% in the week ended Apr. 30, 2022, from the comparable week in 2021, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
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Longtime Publishing Marketing Executive Maryann Palumbo Dies at 75

Maryann Palumbo, who rose to become v-p and director of advertising, promotion, and publicity at New American Library, died April 3. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-27 04:00:00 UTC ]
More news stories like this | News stories tagged with: #american library


Marketing: A Social Media ‘Read-Along’ With HarperCollins

Today's release of Don Winslow's 'City on Fire' opens a social-media 'read-along' project for HarperCollins and Tandem Collective. The post Marketing: A Social Media ‘Read-Along’ With HarperCollins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-26 19:29:53 UTC ]
More news stories like this | News stories tagged with: #post marketing #don winslow #tandem collective #harpercollins


Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen


Oklahoma public library’s sexual content ban also cuts abuse prevention program and Pride displays.

In today’s “why do we have to share a country with these jackasses” news, the board of the public library of Enid and Garfield County in Enid, Oklahoma, voted 3-2 to ban “book displays and library programs that focus on sexual content”—which resulted in the library cancelling not only an adult... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 17:26:39 UTC ]
More news stories like this | News stories tagged with: #pride displays #public library #book club


How the Book Industry Turns Its Own Racism into a Marketable Product

The failure of progressive change in contemporary book publishing is so total that there is now a whole string of books about the failure of progressive change in contemporary book publishing, often backed enthusiastically by big corporate publishers, in an elaborate circuit of denial and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-20 08:55:05 UTC ]
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Kentucky Hands Unprecedented Control of Public Libraries to Politicians

New legislation in Kentucky gives complete control of public library board appointments to county judge executives. Continue reading at Book Riot

[ Book Riot | 2022-04-19 13:08:55 UTC ]
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The New York Public Library makes four banned books free nationwide on its e-reader app

The New York Public Library made four banned books available nationwide on SimplyE, its free-reader app. The titles include Speak by Laurie Halse Anderson, King and the Dragonflies by Kacen Callender, Stamped: Racism, Antiracism, and You by Jason Reynolds and Ibram X. Kendi and Catcher in the... Continue reading at Engadget

[ Engadget | 2022-04-13 23:48:05 UTC ]
More news stories like this | News stories tagged with: #largely driven #temporarily pulled #school districts #sexual content #sexual identity #future plans #national book award #libraries


London Book Fair: Finland’s Market Continues to Swing to Subscriptions

In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
More news stories like this | News stories tagged with: #subscriptions appeared #print book #digital books


Indie Presses Publishing Works in Translation in The United States

Traditional publishing houses put out classics from around the world, but independent presses bring attention to new original talent. Continue reading at Book Riot

[ Book Riot | 2022-03-31 10:36:00 UTC ]
More news stories like this | News stories tagged with: #original talent #traditional publishing


ALA Poll Finds Public Broadly Opposes Book Banning Efforts

The poll found that 71% of voters oppose efforts to remove books from public libraries, including majorities of voters across party lines. Furthermore, 74% of parents of public school children expressed “a high degree of confidence” in school librarians to make good decisions about which books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #remove books #public libraries #party lines #school librarians