Facebook to Push Friends' Posts Higher, Likely to Publishers' Detriment

It's a fact: Most publishers rely on Facebook for a significant portion of their referral traffic. As such, they watch carefully as Facebook makes decisions about what kind of content to prioritize in the all-important News Feed product that is at the center of the social network.On Wednesday, Facebook announced a big change, intended to prioritize content from the friends and family of users in the News Feed, likely to the detriment of news article links from publishers.Facebook announced a similar change to its algorithm in April 2015, but, engineering director Lars Backstrom wrote in a blog post, the company seemingly didn't go quite far enough. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-06-29 00:00:00 UTC ]

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