Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to like things or to share.The post Facebook to Brands: Post More Images appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-01-22 00:00:00 UTC ]
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Facebook Inc. housed dozens of cybercriminal groups that set up shop on the platform as online marketplaces to sell a variety of illegal services, such as stolen credit card information, account theft and spamming tools, a team of researchers found. Cisco Systems Inc.’s Talos security unit... Continue reading at Advertising Age
[ Advertising Age | 2019-04-06 00:00:00 UTC ]
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We’re living in the age of content; it touches most every facet of our lives. It’s the conversation you had with Alexa this morning, the Apple News story you skimmed on your way to work, the mid-meeting Twitter notification, the professionally shot five-second Instagram boomerang of you and your... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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Vogue may still be best known for its print edition, whose September fashion issue, though thinner each year, remains a relative bible against its competitors. But some may be surprised to learn that 13.3 million U.S. adults visited Vogue.com in February, according to comScore data, an increase... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it once on Facebook, and the... Continue reading at Advertising Age
[ Advertising Age | 2019-04-05 00:00:00 UTC ]
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Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at The Bookseller
[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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We must redefine Facebook as a publisher and not a platform so it bears responsibility for its content, says Pam Rudd. Tobacco was once ubiquitous yet many managed to quit, says Bob Walsh. We must view social media the same wayI do not believe we need to rewrite most of our regulation to... Continue reading at The Guardian
[ The Guardian | 2019-04-04 00:00:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Facebook Inc. user data is still showing up in places it shouldn’t. Researchers at UpGuard, a cybersecurity firm, found troves of user information hiding in plain sight, inadvertently posted publicly on Amazon.com Inc.’s cloud computing servers. The discovery shows that a year after the... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-04-03 20:45:00 UTC ]
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If you're wondering about that leading "Afraid Of?" headlineright off the bat New York Mag seems to be suggesting something unflattering about the Post, right?well, here's a sample summary of Carmon's piece via Twitter:(Adam Penenberg is director of New York University's American Journalism... Continue reading at Advertising Age
[ Advertising Age | 2019-04-02 00:00:00 UTC ]
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Mark Zuckerberg also said he is weighing up paying publishers for use of their journalismFacebook could start employing editors to select “high-quality news” to show to users, in the social network’s latest attempt to lose its reputation as a source for disinformation.Mark Zuckerberg said he is... Continue reading at The Guardian
[ The Guardian | 2019-04-01 00:00:00 UTC ]
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Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-01 00:00:00 UTC ]
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Mark Zuckerberg has revealed he may add a dedicated tab for "high-quality news" to Facebook, perhaps by the end of the year. The section would reportedly be free for users, though Facebook might pay publishers whose work is featured. Zuckerberg moote... Continue reading at Engadget
[ Engadget | 2019-04-01 00:00:00 UTC ]
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"Black Panther" won Outstanding Motion Picture and Beyoncé won Entertainer of the Year. Continue reading at The Huffington Post
[ The Huffington Post | 2019-03-31 00:32:40 UTC ]
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Facebook COO Sheryl Sandberg took to the Instagram blog this evening saying "We have heard feedback that we must do more – and we agree" (the post was also published as an op-ed in the New Zealand Herald). Despite the lack of credibility big te... Continue reading at Engadget
[ Engadget | 2019-03-30 00:00:00 UTC ]
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The Department of Housing and Urban Development alerted Twitter Inc. and Alphabet Inc.’s Google last year that it is scrutinizing their practices for possible housing discrimination, a sign that more technology companies could be ensnared in a government probe of their lucrative demographic... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-28 23:15:00 UTC ]
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The Department of Housing and Urban Development alerted Twitter Inc. and Alphabet Inc.’s Google last year that it is scrutinizing their practices for possible housing discrimination, a sign that more technology companies could be ensnared in a government probe of their lucrative demographic... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-03-28 23:15:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayEurope just pushed through another... Continue reading at Advertising Age
[ Advertising Age | 2019-03-27 00:00:00 UTC ]
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Two-year-old female-focused Freeda Media has worked with 150 brands on branded content campaigns, and revenue has seen triple-digit growth. The post Inside Facebook-born Freeda Media’s distributed publishing strategy appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-27 00:00:00 UTC ]
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[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition.The news from Cupertino: "Apple's string of new subscription services pushes... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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