Facebook's Most-Shared Publisher to Start Paying Its Quiz Makers

Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become the most-shared publisher on Facebook -- yes, topping even BuzzFeed. And it's done so without paying for most of the content it publishes. That's starting to change.Commonly called a "BuzzFeed clone," PlayBuzz has parlayed its quizzes and listicles into Facebook popularity. In January people shared more PlayBuzz stories on Facebook than any other publisher, according to social content analytics firm NewsWhip. But PlayBuzz, which launched in January 2014, doesn't consider itself a publisher."We're not a publisher in our DNA. We don't have an editorial staff," said PlayBuzz CEO Shaul Olmert, son of former Israeli prime minister Ehud Olmert. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-25 00:00:00 UTC ]
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Virago to publish newly discovered Daphne du Maurier stories

Written By: Charlotte Williams Publication Date: Fri, 18/02/2011 - 08:18 Virago is publishing a new collection of 13 early short stories by Daphne du Maurier, including five discovered by a Cornish bookseller and du Maurier enthusiast. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-18 00:00:00 UTC ]
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Even $600 is too much for many gadget geeks to pay for Motorola XOOM

By Joe Wilcox, Betanews Late yesterday I asked: "Would you pay $600 for the Motorola XOOM tablet?" Whoa, did you respond. Reaction is mixed, but those of you who own Android phones, particularly Motorola models, are more likely to answer "Yes." However, plenty of readers still wouldn't pay $600... Continue reading at Betanews

[ Betanews | 2011-02-17 00:00:00 UTC ]
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Lure of IPad Subscriptions May Outweigh Pain for Publishers

There may not be a ton of enthusiasm in the publishing world for Apple's new policy for subscription services--particularly when it comes to giving Cupertino a... Continue reading at PC World

[ PC World | 2011-02-17 00:00:00 UTC ]
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Atwood takes stage at TOC and tells publishers to keep feeding their authors

Written By: Philip Jones Publication Date: Wed, 16/02/2011 - 07:06 Author Margaret Atwood used her Tools of Change keynote speech to warn the industry not to eliminate authors, and make sure they are paid enough to "pay for the cheese sandwiches". read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-16 00:00:00 UTC ]
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Apple App Store subscription plan gouges publishers, eats their young

By Joe Wilcox, Betanews Somebody call the cops -- eh, antitrust authorities. Apple's subscription plan is here, and it's as bad for many, if not most, publishers as rumored. The first of several key sentences from Apple's press announcement: "Publishers may no longer provide links in their apps... Continue reading at Betanews

[ Betanews | 2011-02-15 00:00:00 UTC ]
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Publisher demands delaying Borders liquidation

Written By: Bookseller Staff Publication Date: Tue, 15/02/2011 - 08:53 Publishers' demands for control of pricing in Borders' closing sales are delaying its impending bankruptcy ruling. Reuters reports the retailer is in discussions with liquidators over a plan to close around 20 of its 650... Continue reading at The Bookseller

[ The Bookseller | 2011-02-15 00:00:00 UTC ]
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EU Publishers Blast Apple's IPad Subscription Plan

European publishers have added their voice to the chorus of criticism of Apple’s plans for iPad newspaper subscriptions. Continue reading at PC World

[ PC World | 2011-02-10 00:00:00 UTC ]
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National Maritime Museum looks to move into publishing

Written By: Lisa Campbell Publication Date: Thu, 10/02/2011 - 16:00 The National Maritime Museum is looking to publish its "unrivalled" archive of images. The London-based museum has appointed the Creative Rights Agency to pursue publishing opportunities and also seek product licensees for the... Continue reading at The Bookseller

[ The Bookseller | 2011-02-10 00:00:00 UTC ]
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Kindle gets real page numbers; better note, highlight & review sharing

By Tim Conneally, Betanews Amazon on Monday pre-released a software update for Kindle e-readers running the 3.0 software which updates the interface for magazines and newspapers, adds a quick review section at the end of each book, and adds page numbers that match Kindle books with their print... Continue reading at Betanews

[ Betanews | 2011-02-08 00:00:00 UTC ]
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Supermarkets sweep up market share

Written By: Philip Stone and Lisa Campbell Publication Date: Mon, 07/02/2011 - 09:24 The supermarket sector was the only winner in the 2010 retail trade, with sales jumping 7% year-on-year. Estimates based on data from Nielsen BookScan show that book sales in the UK were down by 4% in 2010 in... Continue reading at The Bookseller

[ The Bookseller | 2011-02-07 00:00:00 UTC ]
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iPad is a devil's deal for publishers

By Joe Wilcox, Betanews Apple's approach to magazine and newspaper subscriptions and third-party ebook sales stink of the kind of practices that got Microsoft into trouble with trustbusters on two continents during the late 1990s and early 2000s. A year ago, publishers embraced iPad as the... Continue reading at Betanews

[ Betanews | 2011-02-04 00:00:00 UTC ]
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Check Google Books data for errors, publishers warned

Written By: Caroline Horn Publication Date: Fri, 04/02/2011 - 09:01 Publishers are being warned to check their Google Books data online as thousands of titles have been mistakenly attributed to publisher BPR. Independent UK publisher Children’s Story Publishers spotted the mistake after its... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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Agency could be on hold for new publishers

Written By: Charlotte Williams and Lisa Campbell Publication Date: Fri, 04/02/2011 - 12:19 The transition to the agency model could be halted as publishers outside of the new terms could wait as much as a year for an Office of Fair Trading investigation into ebook pricing to be completed. The... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
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Bloomsbury to publish ElBaradei memoir

Written By: Charlotte Williams Bloomsbury is to publish the memoir of Mohamed ElBaradei, the leading opponent to Egypt's President Mubarak, two months early as clashes continue between the president's supporters and those demanding regime change in Cairo. read more Continue reading at The Bookseller

[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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Quercus increases market share by more than 100%

Written By: Lisa Campbell Quercus has announced that its market share has increased by 103% in a year. The publishing group responsible for Stieg Larsson's best-selling Millennium Trilogy, revealed the group dominated 1.37%, up from 0.66% in 2009 in a market that declined by 1.7%. Quercus chief... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Instapaper to Adopt Revamped Payment Sharing Service

Sustaining a publishing business on the Internet can be a tricky, as many readers expect content for free and adopt tools to strip out advertising. In an attempt... Continue reading at PC World

[ PC World | 2011-02-02 00:00:00 UTC ]
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Open Road to Publish Virginia Hamilton E-books

On February 15, Open Road Integrated Media will publish the first children’s titles in its “author branded program”: seven ebooks by Newbery Medal and National Book Award winner Virginia Hamilton, who died in 2002. Among the ebooks on the list are Newbery and NBA winner M.C. Higgins, the Great. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-02-02 00:00:00 UTC ]
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Humphreys takes over from Ayrton as Serpent's Tail publisher

Written By: Benedicte Page Picador senior editor Sam Humphreys is to join Profile as publisher for imprint Serpent's Tail, leaving Pan Macmillan after nine years. Former publisher Pete Ayrton now takes the role of editor-at-large. Humphreys, the editor who acquired Emma Donoghue's hit novel... Continue reading at The Bookseller

[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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Hearst pays €651m for Lagardère magazine business

Hearst Corporation has made a "binding offer" of €651m (£559m) for Lagardère's international magazine business, which includes a licensing agreement for fashion magazine Elle. Continue reading at Media Week

[ Media Week | 2011-01-31 00:00:00 UTC ]
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Waterstone's asks publishers to scale-back March orders

Written By: Lisa Campbell Waterstone's is cutting orders it makes on new titles from March to reduce its number of returns. The book retailer contacted suppliers this week asking them to reduce initial orders by about 20%. Publishers were asked to cancel existing pre-orders so that new orders... Continue reading at The Bookseller

[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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