Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom video series made possible by Facebook. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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5 Trade Publishing Trends to Watch For in 2013

Publishing is at a watershed moment, says George Lossius, CEO at Publishing Technology, forecasting a future with more consolidation and exploration. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #george lossius #watershed moment #publishing technology

McGraw-Hill reveals the SmartBook: an 'adaptive' ebook for students

McGraw-Hill is taking on the one-size-fits-all approach to textbooks with its freshly unveiled SmartBook: an ebook that is claimed to adapt to student's learning patterns. Aimed at college students, the SmartBook service peppers users with questions as they read and determines what topics it... Continue reading at Engadget

[ Engadget | 2013-01-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #driving home #college students

Curating New Audiences Through Content Syndication

Developing a content syndication partnership with a larger brand can have long-term benefits that extend beyond the day, week or month your publication’s copy is housed on another site. Introducing readers to your brand via an already trusted source can help create and reach new readers that... Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-18 00:00:00 UTC ]
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3 Key Developing Book Markets for Publishers to Watch in 2013

Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #coming years #western publishers

Should Book Editors Be Involved in Social Media Engagement?

The cry has gone out that publishers need to engage more with readers. Who is the right person for the job? Editors? Marketers? Or should it be the authors? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book editors

WBN 2013 titles revealed

A graphic novel from Rebellion and a Quick Reads title are among the chosen World Book Night UK... Continue reading at The Bookseller

[ The Bookseller | 2012-11-08 00:00:00 UTC ]
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PublishNews Brazil: Kobo’s CEO Reveals POD Plans, iBookstore Critique

Kobo's CEO discusses Brazil, the world, and how POD will be added to the Writing Life platform. Also, our tart critique of Apple's new "Brazilian" iBookstore. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-10-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishnews brazil

Publishers must engage with children's book buyers

The recommendations of friends was the top driver behind children's discovery of new titles,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book buyers

Jeff Bezos Reveals Amazon Makes No Dough On Its Hardware

Jeff Bezos, in the U.K. to launch the Kindle Paperwhite and Amazon's Lending Library service, has told the BBC that his firm makes no money on its Kindles. "We make money from when people use our devices, not when people buy our devices," he told technology correspondent Rory Cellan-Jones. "That... Continue reading at Fast Company

[ Fast Company | 2012-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital books #ve bought #jeff bezos #people read #make money #kindle paperwhite

Samuel Johnson Prize longlist revealed

Fourteen titles have made this year's longlist for the £20,000 Samuel Johnson Prize for... Continue reading at The Bookseller

[ The Bookseller | 2012-09-18 00:00:00 UTC ]
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Gardners reveals its colour e-reader

Gardners Books unveiled its 6” colour ebook device GoTab at its annual trade show held... Continue reading at The Bookseller

[ The Bookseller | 2012-09-17 00:00:00 UTC ]
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Man Booker shortlist revealed

Hilary Mantel is still in the running for a second Man Booker Prize, with her historical novel... Continue reading at The Bookseller

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
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Language acquisition revealed at William Heinemann

Random House’s William Heinemann has acquired a non-fiction title about language... Continue reading at The Bookseller

[ The Bookseller | 2012-09-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #non-fiction title #random house #william heinemann

How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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Waterstones Autumn Book Club titles revealed

Titles from publishers Hachette and Random House feature strongly on the Waterstones Book Club... Continue reading at The Bookseller

[ The Bookseller | 2012-08-31 00:00:00 UTC ]
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Middleton says her book is 'practical' guide

Penguin has released a visual of the front cover of Pippa Middleton’s party planning guide... Continue reading at The Bookseller

[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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R&J Autumn Book Club titles revealed

Hachette dominates the Richard and Judy Autumn Book Club picks for 2012 announced by W H Smith,... Continue reading at The Bookseller

[ The Bookseller | 2012-08-30 00:00:00 UTC ]
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Donaldson library tour dates revealed

Children's Laureate Julia Donaldson will be showing her support for libraries and independent... Continue reading at The Bookseller

[ The Bookseller | 2012-08-29 00:00:00 UTC ]
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MPA Study: Social Media Enhances Magazine Consumption, Engagement for Millennials

In a new study produced by the MPA, the Association of Magazine Media, and research firm GfK MRI, data reveals that Millennial magazine media readers aged 18 to 34 believe that technology has improved their experience of accessing various media—including magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2012-08-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine media #data reveals