Facebook Owns Social Login Scene, But Google's Creeping Up

Social logins remain an easy way for brands and publishers to get people to register to use their sites and apps in order to collect more information about those people -- who opt-in to share that information -- and do things like customize the articles or products they're shown.Not surprisingly, Facebook remains the most popular platform that people use when logging in to brands' and publishers' sites and apps. The social network closed 2015 with 62% of the social logins tracked by Gigya, a company that provides tools for brands and publishers to let people log into their sites and apps using their Facebook, Google, Twitter, Yahoo or other accounts. Google followed Facebook with a 24% share of the market, trailed by Twitter at 7% and Yahoo at 4%.To get a view into the social login scene, Gigya processed 58 million social logins across 700 brands and publishers' properties during the fourth quarter of 2015. And before delving into each company's respective share of the social login scene, it's worth looking at how often each of the four platforms is offered as a social login option. Again, not surprisingly, Facebook and Google are offered as options nearly 100% of the time. Twitter and Yahoo aren't. Twitter is offered 72% of the time and Yahoo 35% of the time. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-01-29 00:00:00 UTC ]
News tagged with: #facebook remains #fourth quarter

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The Australian: Michelle Gunn becomes Murdoch-owned newspaper’s first female editor-in-chief

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America’s Public Libraries Reflect the Systematic Failures and Social Inequality of Our Country

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Today’s Google Doodle celebrates Jerry Lawson, the ‘father of the video game cartridge’

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Dagny Corcoran, Bookseller and Fixture of the L.A. Art Scene, Dies at 77

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Hearst wants Gen Z’s social shoppers to use its new commerce platform, FirstFinds

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Poetry and Social Class: Robert Pinsky on His Many Readings of Robert Lowell

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Gibbs Smith Become 100% Employee-Owned

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J.K. Rowling's New Book Is About A Content Creator Murdered By 'Social Justice Warriors'

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