Facebook Just Added Call-to-Action Units to Its Instant Articles

Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post, saying that the goal was to drive more direct... Continue reading at 'AdWeek'

[ AdWeek | 2017-04-07 00:00:00 UTC ]

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Trade backs Finlayson's call for bursary ring-fencing

Written By: Lisa Campbell Publication Date: Fri, 17/06/2011 - 08:11 A call for the industry to lobby the government to ring-fence students' bursary spend on textbooks has received support from the trade. In a speech given at the BA a.g.m. held in London last Thursday (9th June), Iain... Continue reading at The Bookseller

[ The Bookseller | 2011-06-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #independent retailers #bookseller association #iain finlayson

Surprise! Apple Has Also Built Social Contact Integration With Facebook, Flickr, LinkedIn and Myspace Into iOS 5

Apple's contact information page in the iOS 5 address book has a field not just for Twitter, but also offers space to add friends' handles on Facebook, Flickr, LinkedIn and Myspace. Continue reading at AllThingsD

[ AllThingsD | 2011-06-10 00:00:00 UTC ]
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Call the Midwife author Worth dies

Written By: Charlotte Williams Publication Date: Mon, 06/06/2011 - 11:35 Bestselling author of the Call the Midwife trilogy Jennifer Worth has died following a short illness, Weidenfeld & Nicolson has announced. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-06 00:00:00 UTC ]
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Data Shot: Bonnier Led Ad Page Growth Among Six Major Publishers in 1Q

Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad pages #major publishers #data shot

Amazon.com lowers price of 3G Kindle with ads

Written By: Lisa Campbell Publication Date: Wed, 25/05/2011 - 09:23 Amazon.com has created a 3G version of its cheapest Kindle after it become the company’s bestselling e-reader. The internet retailing giant announced that it was selling Kindle 3G with Special Offers in "response to customer... Continue reading at The Bookseller

[ The Bookseller | 2011-05-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #barnes noble #customer requests #special offers #cheapest kindle

Conde Nast Targets Non-Media Budgets with Ideactive Unit

Conde Nast has launched a new marketing services division called the Ideactive Unit, which is taking aim at the non-media budgets of current Conde Nast advertisers, as well as new clients. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #taking aim #conde nast

PW Has A New Facebook Page

PW has a new Facebook page at www.facebook.com/pubweekly. We hope you'll come check us out over there, "like" us, and join the publishing business conversation in the interactive space that is Facebook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-19 00:00:00 UTC ]
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Mitterrand calls for increase in booksellers' qualitative pay

Written By: Barbara Casassus Publication Date: Tue, 17/05/2011 - 08:18 French culture minister Frédéric Mitterrand yesterday (16th May) called for publishers to increase booksellers' pay for their qualitiative work and for new measures to help shore up the sector, the French trade weekly... Continue reading at The Bookseller

[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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Five Rodale Titles See Increase in June Ad Pages

Rodale titles Prevention, Women’s Health, Bicycling, Organic Gardening and Runner’s World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publisher’s Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad pages #womens health

Connecting the Dots on Facebook’s Smear Campaign

Perhaps you’ve probably heard: Facebook and Google are at war, and Facebook’s not afraid to play dirty. Thursday’s revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Google’s privacy settings raises a number of questions. Like, “Who at... Continue reading at AdWeek

[ AdWeek | 2011-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #focus attention #silicon valley #googles head

The Number of Gatefold Ads Grows 50 Percent In 1Q 2011

“High-impact” ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #data gathered

Legal action over Brent library closures

Written By: Benedicte Page Publication Date: Mon, 09/05/2011 - 11:21 Brent council, which recently confirmed a decision to close six of its 12 libraries, has become the latest to face a legal challenge from residents. Law firm Bindmans sent a letter before action detailing a proposed claim for... Continue reading at The Bookseller

[ The Bookseller | 2011-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #4th march #consultation period #friday 6th #legal director #judicial review #legal challenge

United Business Media Reports 7.5 Percent Underlying Revenue Growth in Q1 2011

United Business Media (UBM) shared its first quarter report today, with a 13.7 percent increase in total revenue, rising from 2010 first quarter’s $338.74 million to first quarter 2011’s $385.07 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #total revenue

IAB Reports 2010 Internet Ad Revenues Up Almost 15 Percent

The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Amazon to Release Ad-Subsidized Kindle for $114 [eMoney]

Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD

[ AllThingsD | 2011-04-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #procter gamble #wi-fi version #barnes noble #kindle e-reader

Rebel booksellers surprised by legal action

The breakaway group of Angus & Robertson franchisees say they're surprised by legal action from the group's administrators. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2011-04-11 00:00:00 UTC ]
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Time called on enhanced ebooks at LBF digital conference

Written By: Philip Jones Publication Date: Sun, 10/04/2011 - 16:03 Enhanced ebooks are dead, discoverability is the most important issue facing ebook vendors, while pricing strategies should be measured against other digital content, not physical books. These were the key themes that emerged... Continue reading at The Bookseller

[ The Bookseller | 2011-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #key themes #physical books #pricing strategies #enhanced ebooks #digital conference #digital content

BusinessWeek Sees First Quarter Upswing in Ad Pages

Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publisher’s Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011’s first quarter, compared to 2010’s first quarter. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad sales #figures released #bloomberg businessweek #ad pages

Consumer Magazine Ad Pages Up 2.5 Percent from 2010’s Q1

The Publisher’s Information Bureau (PIB) reported overall growth for magazine ad sales for 2011’s first quarter. First quarter ad pages totaled 35,755 pages, a 2.5 percent increase from the first quarter of 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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France calls for regulation of ebook prices

Written By: Barbara Casassus Publication Date: Tue, 29/03/2011 - 15:29 French culture minister Frédéric Mitterrand has called for the European Union to regulate ebook prices as soon as possible, and to introduce a reduced rate of VAT on all cultural goods and services, whether they are sold... Continue reading at The Bookseller

[ The Bookseller | 2011-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mortar outlets #sold online #cultural goods #reduced rate #european union #ebook prices