Facebook Is Bringing Its Ad Network to Apple TV and Roku

Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience Network, which is a platform for web and app publishers to sell ad space through Facebook. Facebook can serve almost any ad campaign that runs inside its own News Feed to outside apps and mobile websites, and it claims to have almost the same success targeting individual consumers whether they're on its property or elsewhere. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-11-05 00:00:00 UTC ]
News tagged with: #delivering ads #people familiar #app publishers #ad campaign #mobile websites

Other Publishing stories related to: 'Facebook Is Bringing Its Ad Network to Apple TV and Roku'

Data Shot: Bonnier Led Ad Page Growth Among Six Major Publishers in 1Q

Bonnier showed the biggest jump in ad pages (up 19 percent) while Meredith showed the largest drop in ad pages (down 10 percent) among six major publishers in the first quarter of 2011, according to data from MagazineRadar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data shot #major publishers #ad pages

Lonely Planet brings photo travel books to iBookstore

Written By: Lisa Campbell Publication Date: Tue, 31/05/2011 - 16:09 Lonely Planet has brought three of its photo-heavy travel books to Apple’s iBookstore for the first time from today. The travel publisher is offering Lonely Planet's Best in Travel for free until 14th June with The Travel Book... Continue reading at The Bookseller

[ The Bookseller | 2011-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apples ibookstore #travel publisher #travel book #lonely planet

Bringing E-books to Stores

Booksellers attending the Canadian Booksellers Association's National Conference in Toronto, May 13–15, were introduced to innovations from two Canadian companies designed to help bricks-and-mortar stores sell ebooks. Transcontinental Printing demonstrated its ebook distribution system, which... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers attending #national conference #sell ebooks #web sites

PW Has A New Facebook Page

PW has a new Facebook page at www.facebook.com/pubweekly. We hope you'll come check us out over there, "like" us, and join the publishing business conversation in the interactive space that is Facebook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-19 00:00:00 UTC ]
More news stories like this |

Five Rodale Titles See Increase in June Ad Pages

Rodale titles Prevention, Women’s Health, Bicycling, Organic Gardening and Runner’s World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publisher’s Information Bureau. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #womens health #ad pages

Connecting the Dots on Facebook’s Smear Campaign

Perhaps you’ve probably heard: Facebook and Google are at war, and Facebook’s not afraid to play dirty. Thursday’s revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Google’s privacy settings raises a number of questions. Like, “Who at... Continue reading at AdWeek

[ AdWeek | 2011-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #googles head #silicon valley #focus attention

The Number of Gatefold Ads Grows 50 Percent In 1Q 2011

“High-impact” ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data gathered

Conde Nast Strikes Subscription Deal with Apple

Magazine giant Conde Nast has reached an agreement with Apple, Inc. on digital subscriptions of The New Yorker and seven other titles that will debut in the next few weeks. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital subscriptions

Telegraph Goes With Apple Subs For Newspaper-Like iPad Edition

The Telegraph is the latest news publisher to try reasserting a paid news economy for its newspaper in digital tablet form. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipad edition

Hearst Partners With Apple on Subscription Offering

In the wake of Time Inc.’s announcement of the agreement with Apple that allows print subscribers to access iPad editions of magazines, Hearst has struck a deal with Apple to sell subscriptions through the iTunes store. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #subscription offering #print subscribers #sell subscriptions #itunes store

Hearst Strikes Deal with Apple on iPad Subscriptions [Voices]

In a big win for Apple Inc., magazine publisher Hearst Corp. has agreed to sell subscriptions to the iPad editions of a range of its publications through iTunes, beginning with three of its popular magazines, the publisher said. Continue reading at AllThingsD

[ AllThingsD | 2011-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big win #sell subscriptions #ipad editions #popular magazines

Time Inc. in iPad Deal With Apple [Voices]

Time Inc., the country's largest magazine publisher, has reached a deal with Apple Inc. to make all its iPad editions free for print subscribers, marking a break in the impasse between publishers and Apple and lending support to Time's contention that it's business-as-usual after the ouster of... Continue reading at AllThingsD

[ AllThingsD | 2011-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print subscribers

Apple Releases IBooks 1.2.2 Update

On Thursday, Apple released a minor update to its iBooks ebook and PDF reading app for iPhone, iPod touch, and iPad. Continue reading at PC World

[ PC World | 2011-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #apple released #ipod touch

Report: Apple Beats Out Android Platform Use by 59 Percent

In a study based on data from comScore MobiLens service, results showed that there are 37.9 million Apple iOS users; a number 59 percent greater than Android users, who totaled 23.8 million. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android users

IAB Reports 2010 Internet Ad Revenues Up Almost 15 Percent

The Interactive Advertising Bureau (IAB) shared in its 2010 full year report that annual Internet advertising revenues increased by 14.9 percent from 2009 to 2010, rising from $22.66 million in 2009 to $26.04 billion in 2010. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
More news stories like this |

Amazon to Release Ad-Subsidized Kindle for $114 [eMoney]

Amazon is dropping the price of its Kindle e-reader to $114 as it faces increasing competition from Apple, Barnes & Noble and other tablets. The new price point represents a $25 price cut on the Wi-Fi version, but it comes with one major trade-off: ads. The e-reader will be sold by Amazon,... Continue reading at AllThingsD

[ AllThingsD | 2011-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle e-reader #barnes noble #wi-fi version #procter gamble

Bloomberg Signs Up For Apple Subscriptions [MediaMemo]

Bloomberg Businessweek's new app gives Apple the terms it wants -- and gives subscribers a reasonably-priced magazine. Imagine that. Continue reading at AllThingsD

[ AllThingsD | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg businessweek

London Book Fair 2011: Social Networking for Bookworms

Until recently, reading a book had resisted technological advances, but like everything else, this has started to evolve and now we are embracing technology. Books are now more easily available in electronic format and sharing your opinion about a title – print or ebook – is more popular. So... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book lovers #social networking #electronic format

BusinessWeek Sees First Quarter Upswing in Ad Pages

Bloomberg BusinessWeek is certainly seeing the fruits of its redesign labors. According to figures released by the Publisher’s Information Bureau, BusinessWeek experienced an increase of 49 percent in ad sales for 2011’s first quarter, compared to 2010’s first quarter. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #bloomberg businessweek #figures released #ad sales