Facebook is bringing its ad network to Apple TV and beyond.The social network is feeling for new advertising ground in Apple TV and Roku by delivering ads to apps on those streaming video platforms, according to people familiar with the plans.The test represents an expansion of Facebook Audience Network, which is a platform for web and app publishers to sell ad space through Facebook. Facebook can serve almost any ad campaign that runs inside its own News Feed to outside apps and mobile websites, and it claims to have almost the same success targeting individual consumers whether they're on its property or elsewhere. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-05 00:00:00 UTC ]
News tagged with:
#delivering ads
#people familiar
#app publishers
#ad campaign
#mobile websites
In a blistering opposition motion, 33 state attorneys have made their feelings known to the Second Circuit: Apple, they say, is blatantly stonewalling. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
More news stories like this |
The Second Circuit has issued an administrative stay while a three-judge panel reviews Judge Denise Cote’s decision to proceed with the damages phase of Apple's ebook price-fixing case. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#damages phase
Twenty years ago, if someone had told Pete Mulvihill, Kevin Ryan, and Kevin Hunsanger that they would one day own Green Apple Books, the store where they then worked, all three of them would have been “gob-smacked”—much like their reaction last month when they were told that their San Francisco... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pw bookstore
In separate orders this week, the court denied Apple’s request for a stay of all proceedings pending appeal, as well as its bid to have the damages trial moved from New York. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple denied
Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad pages
#released earlier
Company Pictures, the production company behind adaptations of The White Queen and Wolf Hall, has... Continue reading at The Bookseller
[ The Bookseller | 2014-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv deal
#company pictures
#production company
#wolf hall
Judge Denise Cote yesterday rejected Apple’s November 2013 motion to dismiss the states’ class action claims for lack of standing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple loses
#e-book decision
It is official: Apple’s tentatively scheduled May damages trial has been moved to July. In an order filed yesterday, Judge Denise Cote set out a new schedule for the parties, culminating with a July 14 trial. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#damages trial
PW 2014 Bookstore of the Year will open its second location in 15 years and return to Ninth Avenue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#green apple
Despite a string of lopsided losses in court, Apple attorneys press for a stay, noting that an appeal victory would "radically change" the legal landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple moves
#e-book case
New York—In the 10 years since Facebook launched, it has changed the face of communications and media. In doing so, it also made itself a tool for content publishers for both encouraging engagement and driving revenue. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook launched
#content publishers
#driving revenue
A New York judge has given the go-ahead for a group to collectively sue Apple for damages over its collusion with publishers to fix the price of electronic books.Denise Cote, a judge at the U.S. District Court for the Southern District of New York, wrote in her approval of class status that... Continue reading at PC World
[ PC World | 2014-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#york judge
#ebooks case
#harpercollins publishers
#electronic books
#district court
#southern district
#class status
#simon schuster
In separate announcements, Nickelodeon Publishing and Blue Apple Books reached agreements to make their children’s titles available for sale through ebook retailer Kobo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
More news stories like this |
The rulings are a double whammy for Apple, paving the way for the class action suits to continue, while all but knocking out Apple’s defense. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#apple loses
#e-book case
#double whammy
The 47-year-old San Francisco store behind California Bookstore Day is this year's winner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
More news stories like this |
Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, we also tracked the... Continue reading at AdWeek
[ AdWeek | 2014-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad spend
Humanoids, the famed French comics house now based in Los Angeles, has released the Humanoids Comics app for iOS and Android. The app offers retail access to more than 60 Humanoids titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-27 00:00:00 UTC ]
More news stories like this |
Two new suits were filed this month against Apple and the five major publishers involved in a 2010 ebook price-fixing conspiracy, raising the possibility of a new ebook antitrust battle involving aggrieved retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers battle
Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday
[ Digiday | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jay lauf
Science magazine Discover had 69,000 Facebook likes at the beginning of 2013. Growing steadily, that audience had doubled by September. Then in October, it doubled again. November? Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-25 00:00:00 UTC ]
More news stories like this |