Facebook Has Now Revealed Its Fourth Marketing Metrics Problem Since September

Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week ago. The newest problem was brought to Facebook's attention by metrics partner comScore. "We've uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore," Facebook said in its blog post. "We have fixed the issue and are working with comScore to produce updated estimates for the relevant time periods for the small group of partners affected. ..We have reached out to affected publishers." The tech behemoth did not reveal the affected media companies.  Instant Articles, which were launched last year, are multimedia posts that publishers such as BuzzFeed, The New York Times, National Geographic, The Atlantic, NBC News and The Guardian are employing to offer viewers a faster loading experience. The publishers sell ads against the Facebook format to, in theory, increase revenues. On Dec. 9, Facebook admitted to miscalculating the number of likes and shares it shows for web links via its API, or application programming interface. It has also been misrepresenting the number of likes and reaction emojis marketers see for their live videos.  This last pair of problems do not rise to the level of Facebook's higher-profile issues, like... Continue reading at 'AdWeek'

[ AdWeek | 2016-12-17 00:00:00 UTC ]
News tagged with: #national geographic #nbc news #increase revenues #live videos

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September sales up on August, down on 2011

Written By: Philip Stone Publication Date: Thu, 06/10/2011 - 09:00 Printed book sales in September rose by 10% on August, but were down 10% on last year, Nielsen BookScan data reveals. In total, £118.4m was spent on physical books in the four weeks to 1st October, an increase of £11m on... Continue reading at The Bookseller

[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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September sales up on August, down on 2010

Written By: Philip Stone Publication Date: Thu, 06/10/2011 - 09:00 Printed book sales in September rose by 10% on August, but were down 10% on last year, Nielsen BookScan data reveals. In total, £118.4m was spent on physical books in the four weeks to 1st October, an increase of £11m on... Continue reading at The Bookseller

[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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Waterstone's reveals board of directors

Written By: Lisa Campbell Publication Date: Tue, 04/10/2011 - 17:08 Waterstone's has unveiled a new board of directors, including a chairman with business links to Barnes & Noble. Miranda Curtis, believed to be Waterstone's first chairman in at least 20 years, works for digital broadband... Continue reading at The Bookseller

[ The Bookseller | 2011-10-04 00:00:00 UTC ]
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How Publishers Are Reacting to Facebook’s New Features

Last week, Facebook rolled out several new features during its fourth annual F8 Developer Conference that could change the way the magazine industry interacts with the social media platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-29 00:00:00 UTC ]
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Amazon Tablet Revealed: Kindle Fire

The long awaited device that has been rumored to shake up Apple's dominance of the tablet market is here. Amazon.com, Inc. announced early Wednesday that its 7-inch tablet product, the Kindle Fire (pictured), is finally hitting the market. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Assange misses chart as September slump continues

Written By: Philip Stone Publication Date: Tue, 27/09/2011 - 15:27 Julian Assange's controversial memoir failed to make the charts after three days on sale, as printed books continue their September struggle. According to Nielsen BookScan data, sales were down 9% year-on-year. In total, £29.5m... Continue reading at The Bookseller

[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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"Eye-opening" shortlist revealed for Royal Society prize

Publication Date: Tue, 27/09/2011 - 08:30 Titles on words, waves and the periodic table have made it through to the final six for the Royal Society Winton Prize for Science Books, described as an "intensely rewarding and eye-opening" shortlist by the judges. Guy Deutscher’s Through the Language... Continue reading at The Bookseller

[ The Bookseller | 2011-09-27 00:00:00 UTC ]
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PPA appoints James Papworth as marketing director

The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week

[ Media Week | 2011-09-23 00:00:00 UTC ]
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Facebook completely redesigns layout with 'Timeline'

If the population of Facebook users was outraged at the site's new layout unveiled yesterday, they're going to completely lose it over Timeline, the new Facebook experience that turns a user's profile into a literal life history timeline. In short, Facebook combined its social feed with the... Continue reading at Betanews

[ Betanews | 2011-09-22 00:00:00 UTC ]
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Turkey to be LBF Market Focus 2013

Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications,... Continue reading at The Bookseller

[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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McGraw-Hill To Split Into Two Companies: McGraw-Hill Markets and McGraw-Hill Education

Following the call for a break-up and reorganization of McGraw-Hill Cos. by investors last month, McGraw-Hill announced today that it will split into two separate public companies: McGraw-Hill Markets, focused on the capital and commodities markets, and McGraw-Hill Education, focused on... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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One Day top as new releases fail to boost market

Written By: Philip Stone Publication Date: Tue, 06/09/2011 - 16:04 David Nicholls' One Day (Hodder) remains comfortably the bestselling book in the UK. The novel, which currently tops the Amazon, Apple and Waterstone's ebook charts, sold 83,050 physical copies of its original and tie-in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
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Mass-Market Paperbacks Sales in Decline

A Kindle reader on a train in Cambridge, Mass. E-book best-seller lists are full of genre novels. Continue reading at The New York Times

[ The New York Times | 2011-09-03 00:00:00 UTC ]
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Booktour.com Closing September 1

Booktour.com, a Web site used by authors and publishers to publicize book signings, readings and other live events since 2007, is closing on September 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-26 00:00:00 UTC ]
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Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
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Pritchard's fourth indie in a week to close

Written By: Lisa Campbell Publication Date: Thu, 25/08/2011 - 07:40 Pritchard's Bookshop has become the fourth independent this week to announce its closure, shutting its doors for the last time next month after 50 years of trading. The bookshop, in Formby, near Liverpool, is the second... Continue reading at The Bookseller

[ The Bookseller | 2011-08-25 00:00:00 UTC ]
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Chaos hinders Japanese ebook market

Written By: Michael Fitzpatrick Publication Date: Tue, 23/08/2011 - 08:26 A confusing maze of ebook stores, a difficulty in rendering text and high costs of purchase are dissuading Japanese customers from buying into ebooks. The chaotic melee now taking place in Japan, as publishing makes room... Continue reading at The Bookseller

[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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July retail growth "modest", amid poor book market

Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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Why Did Facebook Buy Push Pop Press?

The purchase sets off speculation about publishing ambitions at Facebook, and puts renewed focus on its highly-anticipated iPad app. Continue reading at PC World

[ PC World | 2011-08-04 00:00:00 UTC ]
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