Facebook Has Now Revealed Its Fourth Marketing Metrics Problem Since September

Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week ago. The newest problem was brought to Facebook's attention by metrics partner comScore. "We've uncovered an issue for a small group of Instant Articles publishers that impacts reporting in comScore," Facebook said in its blog post. "We have fixed the issue and are working with comScore to produce updated estimates for the relevant time periods for the small group of partners affected. ..We have reached out to affected publishers." The tech behemoth did not reveal the affected media companies.  Instant Articles, which were launched last year, are multimedia posts that publishers such as BuzzFeed, The New York Times, National Geographic, The Atlantic, NBC News and The Guardian are employing to offer viewers a faster loading experience. The publishers sell ads against the Facebook format to, in theory, increase revenues. On Dec. 9, Facebook admitted to miscalculating the number of likes and shares it shows for web links via its API, or application programming interface. It has also been misrepresenting the number of likes and reaction emojis marketers see for their live videos.  This last pair of problems do not rise to the level of Facebook's higher-profile issues, like... Continue reading at 'AdWeek'

[ AdWeek | 2016-12-17 00:00:00 UTC ]
News tagged with: #national geographic #nbc news #increase revenues #live videos

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BEA 2014: Alan Cumming: A Life Revealed

Watching the charismatic actor, Alan Cumming, on the CBS television show, The Good Wife, or PBS’s Masterpiece Mystery, seeing him in films or on the stage, where he’s currently getting raves on Broadway as the emcee in Cabaret, you’d be looking at the picture of success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Measuring the E-book Market

When ebooks first began to make meaningful inroads in publishing in 2009–2010, a number of executives predicted they would become another format within the industry. In 2013 ebooks had become part of the “normal” book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Startups Revealed for 2014 BookExpo Challenge

18 startups will compete in the BookExpo Startup Challenge for cash prizes and the opportunity to pitch to venture capitalists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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Facebook announces listening feature

Facebook is to release a new feature on its mobile app that will listen to and identify your music and TV shows before publishing them in a status update. Continue reading at BBC World

[ BBC World | 2014-05-22 00:00:00 UTC ]
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Changes (and Opportunities) in the Chinese Children's Market

Changes coming to the Chinese education system are aimed at increasing creative activities and broader curricula in lieu of old-school testing and homework. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Ellora’s Cave Blames Software for Royalty Problems

Addressing author concerns about the timeliness of royalty payments, the erotic romance publisher Ellora’s Cave blamed the problems on new accounting software. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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Close to Run PRH Consumer Marketing Unit

Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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Shortlist revealed for Oscar's First Book Prize

Nosy Crow’s Open Very Carefully, winner of the Waterstones best picture book prize this... Continue reading at The Bookseller

[ The Bookseller | 2014-05-09 00:00:00 UTC ]
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Rio Ferdinand to release "revealing autobiography"

Blink Publishing is to publish a “revealing new autobiography” by Rio Ferdinand,... Continue reading at The Bookseller

[ The Bookseller | 2014-05-06 00:00:00 UTC ]
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2014 Best Translated Book Awards Revealed

László Krasznahorkai was awarded the 2014 Best Translated Book Award for fiction for "Seiobo There Below." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
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Triangle Award Winners Revealed

The winners were announced at a ceremony at the New School in New York City on April 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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2014 Pannell Award Winners Revealed

Devaney Doak & Garrett Booksellers and 4 Kids Books & Toys took home the honors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-22 00:00:00 UTC ]
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UK YA Convention final line-up revealed

The final list of authors attending the UK’s first Young Adult Literature Convention (YALC... Continue reading at The Bookseller

[ The Bookseller | 2014-04-16 00:00:00 UTC ]
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DC’s 2013 Direct Market Sales Show Slippage

A look at DC Comics periodical sales trends in 2013 shows strong titles at the top buoying some weaker titles at the bottom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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London Book Fair 2014: Excellence Award Winners Revealed

Publishers from Belorussia, Pakistan, India, Denmark, Australia, Malaysia, the U.S. and China were among the winners of the first London Book Fair International Book Industry Excellence Awards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
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MediaMashup 2014: Facebook’s New Rules for Engagement

New York—In the 10 years since Facebook launched, it has changed the face of communications and media. In doing so, it also made itself a tool for content publishers for both encouraging engagement and driving revenue. Continue reading at Folio Magazine

[ Folio Magazine | 2014-04-04 00:00:00 UTC ]
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Canadian Judge Reveals Reasons for Suspending E-pricing Agreement

Kobo's arguments against a Canadian ebook pricing consent agreement convinced judge to put the agreement on hold. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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Facebook Algorithm Tweaks Hurt Viral Sites More Than Other Publishers

Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to. Adweek reached out to comScore to find out how referral traffic through Facebook has changed from Nov. 2013 to Feb. 2014 for several top properties. For reference, we also tracked the... Continue reading at AdWeek

[ AdWeek | 2014-03-27 00:00:00 UTC ]
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5 Fifteen Partners with Bluefin Technology Partners to Market Cloud-Based Advertising Solutions

5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
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8 Ways Oyster Books Can Rule the Ebook Subscription Market

In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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