Former Vice executive Ryan Archibald and Ted Chung, a business partner of Snoop Dogg, have joined forces to launch a new global agency specializing in cannabis marketing. The shop, called Gram By Gram, has already inked a significant client–Canopy Growth, a Canadian cannabis firm recently described by Bloomberg News as the world’s most valuable pot company. Archibald, formerly president of Vice Canada, left the company about a year ago after a 14-year career that included establishing Vice’s in-house agency Virtue in Canada. Chung is co-founder of Los Angeles-based multicultural shop Cashmere. He also co-founded Merry Jane, a digital media platform dedicated to cannabis culture, with Snoop Dog. Gram By Gram, whose named is derived from how marijuana quantities are measured, will operate as an “agnostic creative division of Merry Jane,” according to a press release, which bills the shop as “the world’s first global cannabis agency” with offices in Toronto, Los Angeles, Mexico City and London. Gram By Gram expects to have 50 employees hired by the end of the year across its four offices, Archibald said. Services will include advertising, innovation, content development, branding, design, social strategy and experiential, as well as business-to-business services. While cannabis is quickly entering the mainstream–it is now legal for recreational use in 10 U.S. states--pot branding remains in its infancy. But the potential is immense: U.S. consumer spending on legal... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-21 10:00:00 UTC ]
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Condé Nast is taking its glossy, high-style images off the page and into the b-to-b marketplace. Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-03 00:00:00 UTC ]
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Morgan Baden is responsible for directing social media strategy at Scholastic and engaging teen readers online. Hear her speak at Reaching Readers Book Marketing Conference on May 28 in NYC. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-01 00:00:00 UTC ]
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Bloomsbury and Faber's Drama Online, launched today (1st May) in beta, includes a partnership... Continue reading at The Bookseller
[ The Bookseller | 2013-05-01 00:00:00 UTC ]
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Women’s fiction blog Novelicious is to launch a new digital imprint. Novelicious Books... Continue reading at The Bookseller
[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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#digital imprint
A website giving away free ebooks by self-published authors will launch tomorrow (1st May) in... Continue reading at The Bookseller
[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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Simon & Schuster is the latest publisher in the UK to introduce a refined agency model for e-... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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World Book Night is launching a monthly book club, offering reading recommendation to its... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Not-for-profit publisher Comma Press has produced a free app aimed at helping commuters escape... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Pan Macmillan has acquired Off the Leash: The Secret Life of Dogs by cartoonist Rupert Fawcett,... Continue reading at The Bookseller
[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Amazon is fleshing out its international empire. The company has already conquered the US, Japan, UK and Canada, and has even launched an ebook assault on the Chinese mainland. Now it looks like the online giant has settled on its next target: Russia. According to a report in the Russian edition... Continue reading at Engadget
[ Engadget | 2013-04-19 00:00:00 UTC ]
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Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
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The Publishers Association has launched a new area of its website as a resource for those looking... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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Kobo unveiled a new luxury e-reader designed to target "the world's most passionate... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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The future of self-publishing, the new agency model and the Penguin Random House merger will be... Continue reading at The Bookseller
[ The Bookseller | 2013-04-15 00:00:00 UTC ]
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Independent publisher And Other Stories has teamed up with Consortium Distribution to launch a... Continue reading at The Bookseller
[ The Bookseller | 2013-04-11 00:00:00 UTC ]
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The Bookseller reported last week that HarperCollins and Hatchette UK have become the first British publishers to refine the agency model agreement with Amazon co.uk. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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A new venture to offer digital short stories and long-form journalism to readers through a... Continue reading at The Bookseller
[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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#long-form journalism
Little, Brown has acquired a non-fiction title by Damien Lewis, War Dog: The No-Man's-Land... Continue reading at The Bookseller
[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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Audiobook publisher WF Howes Ltd is launching two new imprints, increasing its output to around... Continue reading at The Bookseller
[ The Bookseller | 2013-04-09 00:00:00 UTC ]
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Houston-based Kbuuk is one of the latest in a long line of file conversion and self-publishing ebook platforms to emerge in the wake of the digital explosion. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-09 00:00:00 UTC ]
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#long line