Former Vice executive Ryan Archibald and Ted Chung, a business partner of Snoop Dogg, have joined forces to launch a new global agency specializing in cannabis marketing. The shop, called Gram By Gram, has already inked a significant client–Canopy Growth, a Canadian cannabis firm recently described by Bloomberg News as the world’s most valuable pot company. Archibald, formerly president of Vice Canada, left the company about a year ago after a 14-year career that included establishing Vice’s in-house agency Virtue in Canada. Chung is co-founder of Los Angeles-based multicultural shop Cashmere. He also co-founded Merry Jane, a digital media platform dedicated to cannabis culture, with Snoop Dog. Gram By Gram, whose named is derived from how marijuana quantities are measured, will operate as an “agnostic creative division of Merry Jane,” according to a press release, which bills the shop as “the world’s first global cannabis agency” with offices in Toronto, Los Angeles, Mexico City and London. Gram By Gram expects to have 50 employees hired by the end of the year across its four offices, Archibald said. Services will include advertising, innovation, content development, branding, design, social strategy and experiential, as well as business-to-business services. While cannabis is quickly entering the mainstream–it is now legal for recreational use in 10 U.S. states--pot branding remains in its infancy. But the potential is immense: U.S. consumer spending on legal... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-21 10:00:00 UTC ]
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Storify, a digital storytelling tool used by journalists to surface conversations that originate on social media, has been acquired by the Web publishing services company Livefyre. Livefyre plans to fold Storify into its StreamHub product, which offers Web publishers tools for commenting, live... Continue reading at AdWeek
[ AdWeek | 2013-09-09 00:00:00 UTC ]
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Jeff DiBartolomeo, former senior v-p, consumer tech at HBO and a cofounder of HBO Go, the popular HBO content-viewing app, has left the company to join the digital comics distributor and marketplace as chief technology officer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-09 00:00:00 UTC ]
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Looks like Amazon is making good use of its Goodreads acquisition. When it debuted the latest Kindle e–reader Tuesday, among the features and specs touted––faster processor, higher–contrast screen, next–gen light––was Goodreads integration, giving readers a built–in community of 20 million to... Continue reading at Fast Company
[ Fast Company | 2013-09-04 00:00:00 UTC ]
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Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests. The company's content recommendation tech appears on all sorts of sites on the Web, often in the form of... Continue reading at AdWeek
[ AdWeek | 2013-09-04 00:00:00 UTC ]
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When Amazon launched AutoRip, we looked at our bookshelves and wished that us readers would get something similar. Fortunately, the company had the same idea, and is now announcing Kindle Matchbook. In short, if you've bought one of 10,000 selected titles from Amazon, you'll be entitled to snag... Continue reading at Engadget
[ Engadget | 2013-09-03 00:00:00 UTC ]
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Hearst is preparing to launch a digital weekly edition of monthly men's magazine Esquire this week, in an attempt to appeal to younger readers and stem double-digit circulation falls. Continue reading at Media Week
[ Media Week | 2013-09-02 00:00:00 UTC ]
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Random House has launched "The Happy Foodie" website, together with a newsletter and... Continue reading at The Bookseller
[ The Bookseller | 2013-09-02 00:00:00 UTC ]
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Dennis Publishing, the independent publisher of titles such as The Week, is breaking into the children's market for the first time with the launch of Berty Squiggles, a kids' colouring and activity magazine. Continue reading at Media Week
[ Media Week | 2013-08-30 00:00:00 UTC ]
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Amazon has launched the Kindle store in Mexico with over 70,000 Spanish language ebooks. The e-... Continue reading at The Bookseller
[ The Bookseller | 2013-08-30 00:00:00 UTC ]
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In a victory for transparency advocates in the wake of the PRISM secret surveillance scandal, U.S. intelligence agencies will begin revealing the number of surveillance orders they request per year under various FISA ordinances, as well as national security letters. The agencies will also reveal... Continue reading at Fast Company
[ Fast Company | 2013-08-30 00:00:00 UTC ]
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JCDecaux has launched a Twitter-driven book club to connect with commuters and use its digital screens in stations to enhance commuters' journeys. Continue reading at Media Week
[ Media Week | 2013-08-29 00:00:00 UTC ]
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Martini Media is in the money. The digital advertising network focused on affluent Web users announced on Tuesday that it has raised $14 million in new funding. The investment will "accelerate" Martini Media's "aggressive growth strategy," per the company. Martini Media CEO Skip Brand told... Continue reading at AdWeek
[ AdWeek | 2013-08-28 00:00:00 UTC ]
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Kobo has announced a new batch of e-reading devices to launch worldwide. The range includes three... Continue reading at The Bookseller
[ The Bookseller | 2013-08-27 00:00:00 UTC ]
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Considering that Korea's warring giants don't get along too well, it's amusing to see LG offering a Samsung-made tablet on LG U+, the latter's domestic cellular network. The "Homeboy" is a re-branded Galaxy Tab 3 that plugs into U+'s services, including TV channels, music, video, ebook and... Continue reading at Engadget
[ Engadget | 2013-08-23 00:00:00 UTC ]
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News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Condé Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Condé titles, the companies said on Tuesday.The program, called All Access, is meant to simplify the subscription process by sending potential subscribers from the... Continue reading at Crains New York
[ Crains New York | 2013-08-21 00:00:00 UTC ]
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The Today Show's monthly book club gives publishers new hope for Oprah-like success and features interactive elements like Twitter chats. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
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E-book publisher and digital marketer Open Road Integrated Media announced that it has received $11 million in Series C equity financing led by an $8 Million investment from NewSpring Capital. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-19 00:00:00 UTC ]
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Tesco's grown from supermarket heavyweight to digital content contender thanks to its paid Blinkbox TV / movie and music streaming services, Clubcard TV ad-supported video platform and in-development ebook store. According to The Times, Tesco's about to get into the hardware business, too, with... Continue reading at Engadget
[ Engadget | 2013-08-19 00:00:00 UTC ]
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Tesco is reportedly readying the launch of its own tablet in time for Christmas. The Times has... Continue reading at The Bookseller
[ The Bookseller | 2013-08-19 00:00:00 UTC ]
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